NA_SM Strategic Management

University of Finance and Administration
Winter 2025
Extent and Intensity
2/1/0. 6 credit(s). Type of Completion: zk (examination).
Guaranteed by
Ing. Miroslav Pavlák, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kateřina Konupková
Prerequisites
There are no prerequisites for this course
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the subject is to acquire the essence and relationships of the strategic management of the company in the context of the company management system, to clarify the basic functional relations between business management and strategic management, to explain the necessary necessity and benefits of strategic management of the enterprise, to explain importance and to apply strategic micro and macro- understanding the links between key and functional business strategies, build a plan to implement and update a business strategy. Strategic business management will be seen as a complex management discipline. Strategic management is art, science and skill in formulation, a complex decision making, and subsequent fulfillment of everything that will enable the enterprise to achieve the intended goals, including a sense of direction change.
Learning outcomes
Upon successful completion, students should be able to:
- understand basic concepts (strategy, strategic analysis, strategic position, PEST analysis, industry analysis, competitive advantage, strategy execution)
- use different methods and procedures for strategic analysis,
- understand the process of creating a strategy
- formulate a business strategy
Syllabus
  • Main topics (outline) of the course:
  • 1. Business management system and strategy
  • 2. System of strategic management of the company
  • 3. Strategic microanalysis of the enterprise
  • 4. Strategic enterprise macroanalysis
  • 5. Ownership strategy
  • 6. Marketing and business strategy of the enterprise
  • 7. Financial strategy
  • 8. Organizational strategy of the company
  • 9. Company personnel strategy
  • 10. Company information strategy
  • 11. Business safety and security strategy
  • 12. Implementing and updating business strategy
Literature
    required literature
  • DAVID, Fred R. a Forest R DAVID. Strategic management: concepts and cases : a competitive advantage approach. In: . [2017]. ISBN 978-1-292-14849-6.
  • DOCKERY, Doug a Laureen KNUDSEN. Modern business management: creating a built-to-change organization. In: . [2018]. ISBN 978-1-4842-3261-3.
  • LUCAS, Max and Jill, GRANT. Strategic Human Resource Management: Perspectives, Implementation and Challenges. Series: Business Issues, Competition and Entrepreneurship. New York : Nova Science Publishers, Inc. 2018. ISBN 9781536131581.
  • GLOWIK, Mario. Market Entry Strategies: Internationalization Theories, Concepts and Cases of Asian High-Technology Firms: Haier, Hon Hai Precision, Lenovo, LG Electronics, Panasonic, Samsung, Sharp, Sony, TCL, Xiaomi, Walter de Gruyter GmbH. 2016. ProQue
  • DESS, Gregory et. al. Strategic Management Text and Cases. 10 th edition. McGraw-Hill Education. 2020. ISBN 978-1260575255
  • ROTHAERMEL, Frank. Strategic Management: Concepts 5th Edition. McGraw-Hill Interamericana de España S.L. 2021. ISBN 978-1260571233
    recommended literature
  • KRÄMER, Hannes a Matthias WENZEL, ed. How organizations manage the future: theoretical perspectives and empirical insights. In: . [2018]. ISBN 978-3-319-74506-0.
  • STEENKAMP, Jan Benedict. Global brand strategy: world-wise marketing in the age of branding. London: Palgrave Macmillan. 2017. ISBN 978-1-349-94994-6 (eBook).
  • LYNCH, Richard L. Strategic management. Ninth ed. SAGE Publications Ltd. 2021. eBook. ISBN 978-1529758245
Teaching methods
The lessons will have a lecturing part (theory, new knowledge including practical examples) and a practical part. The former will be focused either on reading economical/business articles and their brief interpretation in order to ensure understanding the expert text, it’s interpretation and possibly to defend the standpoint, the latter will be designed as a preparation of the team presentation project.
Teaching in part-time study form will be held as guided consultations, where the previous reading is expected. A truncated presentation of the topic will be followed by the interactive discussion and consultation of the studied topics. In both full and part-time study forms each topic will be mostly presented (in detailed or condensed form – according to the type of study) in PPT presentations, followed by an interactive discussion.
Teaching in the distance form of study will be realized in the form of tutorials, continuous consultation and control of the fulfillment of ongoing tasks, tests.
Assessment methods
The subject is completed by gaining a credit and passing an examination. CONDITIONS to get CREDIT for both full and part-time study form: Active participation in the seminars. The seminar paper elaboration & it’s active professional presentation (The seminar paper has two research parts. Part I and Part II). Completion CONDITIONS to pass the EXAM for both full and part-time study form: Knowledge test. 5 questions. To pass the examination student must achieve at least 50% correct answers).
Completion conditions for ISP students are following: 1. to pass the exam test under the above mentioned conditions 2. to write a seminar paper.
Distance learning: The conditions for completing the course are as follows: 1. passing the exam test, 2. Credit is tied to participation in tutorials (but not only attendance, but active participation in tutorial, discussion, interaction, argumentation) and defending the seminar work.
Students of all forms of teaching (full-time, part-time, distance): late attendance during classes will not be accepted, and if classes are conducted through Microsoft Teams, it is expected that the camera and microphone will be turned on when prompted by a tutor.
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
The course is taught every week.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.
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