NA_SMC Sociology of Marketing Communication

University of Finance and Administration
summer 2012
Extent and Intensity
2/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Zdeněk Sloboda (seminar tutor)
Guaranteed by
Mgr. Zdeněk Sloboda
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Monika Kozlerová
Timetable of Seminar Groups
NA_SMC/pMCPH: each odd Thursday 8:45–9:29 S21, each odd Thursday 9:30–10:15 S21, each odd Thursday 10:30–11:14 S21, each odd Thursday 11:15–12:00 S21, Z. Sloboda
Prerequisites
Introductory sociological course (within B.A.-study or the NA_StMS) is requiered for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
In the course we will focus on the social context and impact of marketing communication, its social structure and main social groups. In broader sense we will focus on the communication, mainly its mediated form, on social values, their formation and change, on lifestyles etc. We will be interested also in globalizing tendencies of the marketing communication, in impact of mass media, popular culture, advertisement etc. on the society, therefore, noticing effects of marketing communication on our culture.
Important part of the course will be reading of scholarly texts. Each student will have to present his/her own lecture based on an article, book chapter or book that will be assigned to him/her, and prepare for others either handout, ppt or other form of presentation.
Syllabus
  • Course content:
  • - specifics and content of the sociology of marketing communication
  • - sociological perspective on the marketing comm.
  • - individual agencies, motives and behaviour within interpretative sociology
  • - introduction to methodology: ethnomethodology, discoursive and qualitative media content analysis,
  • - the problem of individual and social identity
  • - value orientation(s), social norms and its shift, lifestyles
  • - specific social entity: family and households
  • - popular culture as social phenomenon
  • - marketing and globalization, multiculturalism and national specifics of marketing communication
Literature
    required literature
  • ŠAFR, J.: Social Standing and Lifestyle in Czech Society, Praha: Sociologický ústav AV ČR, 2006
  • HOFSTEDE, G.: Culture´s consequences: comparing values, behaviors, institutions, and organizations across nations, Thousand Oaks, Kalif: Sage Publications, 2001, ISBN 0-8039-7324-1
  • SPILLMAN, L.: Culture Sociology, Blackwell, 2001, ISBN 978-0631216537
    recommended literature
  • HALL, S., HELD, D., HUBER, D., THOMPSON, K. : Modernity : An Introduction to Modern Societies, Blackwell, 2000
  • EDELS, L. D.: Cultural Sociology in Practice, Blackwell, 2001
  • GIDDENS, A. : Sociology, Polity Press, 2009, ISBN 978-0745643588
Teaching methods
Lecture, text reading and discussion, own presentation.
Assessment methods
1) Carry out a lecture on a specific scholarly article/chapter/book (incl. either powerpoint or handout)
2) Written exam/test based on knowledge acquired in the lectures and in the readings.
Note:
Own lecture is a condition for the test.
Students with an individual study plan will substitute lecture with detailed papers of assigned text and providing a handout or other form of presentation for others.
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 8 hodin KS/semestr.
The course is also listed under the following terms Summer 2013, Summer 2014, Summer 2015, Summer 2016, Winter 2016, Summer 2017, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (summer 2012, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/summer2012/NA_SMC