NA_SMC Sociology of Marketing Communication

University of Finance and Administration
Summer 2017
Extent and Intensity
2/0/0. 5 credit(s). Type of Completion: zk (examination).
Guaranteed by
doc. Giuseppe Maiello, Ph.D.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The course will focus on the social context and impact of marketing communication, its social structure and the main social groups. In a broader sense, focus will be on communication, social values, their formation and change, on lifestyles etc. You will also study the globalizing tendencies of the marketing communication, impact of mass media, popular culture, advertisement etc. on the society, therefore, focussing on the effects of marketing communication on people, culture and society as a whole. It comprises of the following assignments- Group project, written exam and in -class exercies, mainly Case Studies. Groups will be formed and each group will be required to make a presentation (ppt or other form of presentation) on the topic assigned to them. This will require them to be creative in their presentation, which could be done by preparing for the class a handout and engaging the class.
Syllabus
  • Thematic module 1: Introduction to the course. Sociology of Marketing Communication Thematic module 2: Integrated Marketing Communication Thematic module 3: Marketing communications as a strategic marketing tool Thematic module 4: Introducing Communication Thematic module 5: Brand Management Thematic module 6: Ethical issues and current challenges Thematic module 7: Buyer Behaviors: Consumption Status and Class Thematic module 8: IMC Planning Thematic module 9: Advertising Design and Management Thematic module 10: Social media Marketing Thematic module 11: Group Presentations Thematic module 12: Group Presentations
Literature
    required literature
  • Stillerman, J. – The Sociology of Consumption: A Global Approach, SAGE, 2015
  • Eagle, Lynne - Marketing Communications, Routledge. 2015
  • Hovland, Roxanne, Wolburg, Joyce Marie - Advertising, Society Consumer Culture Abingdon, Oxon : Routledge. 2015
    recommended literature
  • SPILLMAN, L.: Culture Sociology, Blackwell, 2001, ISBN 978-0631216537
  • HOFSTEDE, G.: Culture´s consequences: comparing values, behaviors, institutions, and organizations across nations, Thousand Oaks, Kalif: Sage Publications, 2001, ISBN 0-8039-7324-1
  • ŠAFR, J.: Social Standing and Lifestyle in Czech Society, Praha: Sociologický ústav AV ČR, 2006
  • ZAHRÁDKA, P., SEDLÁKOVÁ, R. : New Perspectives on Consumer Culture: Theory and Research. Cambridge Scholars Publishing, 2012.
  • HALL, S., HELD, D., HUBER, D., THOMPSON, K. : Modernity : An Introduction to Modern Societies, Blackwell, 2000
  • GIDDENS, A. : Sociology, Polity Press, 2009, ISBN 978-0745643588
  • LURY, C. Consumer Culture. Cambridge Scholars Publishing, 1996
  • EDELS, L. D.: Cultural Sociology in Practice, Blackwell, 2001
Teaching methods
Lecture, text reading and discussion, own presentation.
Assessment methods
Final Exam (40%) - An in-class written examination to ascertain the extent to which key terms and basic concepts have been understood. Class Participation (20%) - Active and meaningful participation is expected. In-class activities will be assessed on either individual basis or group basis and will be marked according to student’s ability to work together as a group and come up with a solution to the problem asked. Group Project ( 40%) – Group Project will comprise of - Project Proposal, Presentation and Project report. Further information will be provided in class. General Requirements for Project Report (40%) Your assignment should have a cover page indicating your names, title of your work and the name of this course. All papers should be word-processed, 1.5 spaced and in a 12-point font, from 10- 15 page long. Papers must follow appropriate format style with full bibliographies and notations. Papers in which the used sources are not stated will not be acceptable.
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.
The course is also listed under the following terms summer 2012, Summer 2013, Summer 2014, Summer 2015, Summer 2016, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (Summer 2017, recent)
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