VSFS:NA_SMC Sociology of Marketing Comm. - Course Information

NA_SMC Sociology of Marketing Communication

Extent and Intensity

2/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Mgr. Zdeněk Sloboda (seminar tutor)

Guaranteed by

Vidhu Maggu, Ph.D.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

NA_SMC/pMCPH: each odd Monday 10:30–11:14 S23, each odd Monday 11:15–12:00 S23, each odd Monday 12:15–12:59 S23, each odd Monday 13:00–13:45 S23, Z. Sloboda

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

In the course we will focus on the social context and impact of marketing communication, its social structure and main social groups. In broader sense we will focus on the communication, mainly its mediated form, on social values, their formation and change, on lifestyles etc. We will be interested also in globalizing tendencies of the marketing communication, in impact of mass media, popular culture, advertisement etc. on the society, therefore, noticing effects of marketing communication on our culture.
Important part of the course will be reading of scholarly texts. Each student will have to present his/her own lecture based on an article, book chapter or book that will be assigned to him/her, and prepare for others either handout, ppt or other form of presentation.

Syllabus

• Course content:
• - specifics and content of the sociology of marketing communication
• - sociological perspective on the marketing comm.
• - individual agencies, motives and behaviour within interpretative sociology
• - introduction to methodology: ethnomethodology, discoursive and qualitative media content analysis,
• - the problem of individual and social identity
• - value orientation(s), social norms and its shift, lifestyles
• - specific social entity: family and households
• - popular culture as social phenomenon
• - marketing and globalization, multiculturalism and national specifics of marketing communication
• - men, women and children as specific social groups targeted by marketing

Literature

required literature
• SPILLMAN, L.: Culture Sociology, Blackwell, 2001, ISBN 978-0631216537
• ZAHRÁDKA, P., SEDLÁKOVÁ, R. : New Perspectives on Consumer Culture: Theory and Research. Cambridge Scholars Publishing, 2012.
• HOFSTEDE, G.: Culture´s consequences: comparing values, behaviors, institutions, and organizations across nations, Thousand Oaks, Kalif: Sage Publications, 2001, ISBN 0-8039-7324-1
• LURY, C. Consumer Culture. Cambridge Scholars Publishing, 1996.

recommended literature
• EDELS, L. D.: Cultural Sociology in Practice, Blackwell, 2001
• ŠAFR, J.: Social Standing and Lifestyle in Czech Society, Praha: Sociologický ústav AV ČR, 2006
• HALL, S., HELD, D., HUBER, D., THOMPSON, K. : Modernity : An Introduction to Modern Societies, Blackwell, 2000
• GIDDENS, A. : Sociology, Polity Press, 2009, ISBN 978-0745643588

Teaching methods

Lecture, text reading and discussion, own presentation.

Assessment methods

1) Carry out a lecture on a specific scholarly article/chapter/book (incl. either powerpoint or handout)
2) Written exam/test based on knowledge acquired in the lectures and in the readings.
Note:
Own lecture is a condition for the test.
Students with an individual study plan will substitute lecture with detailed papers of assigned text and providing a handout or other form of presentation for others.

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
General note: Bb0.
Information on the extent and intensity of the course: 10 hodin KS/semestr.

• Enrolment Statistics (Summer 2015, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/summer2015/NA_SMC