B_PsyMK Psychology in Marketing Communication

University of Finance and Administration
Summer 2014
Extent and Intensity
2/1. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
PhDr. Miloslav Kafka, CSc. (seminar tutor)
PhDr. Marie Koubová (seminar tutor)
Guaranteed by
PhDr. Marie Koubová
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová
Timetable of Seminar Groups
B_PsyMK/cMMO: each odd Thursday 14:00–14:44 M27, each odd Thursday 14:45–15:30 M27, M. Kafka
B_PsyMK/cM1PH: each even Monday 17:30–18:14 E129, each even Monday 18:15–19:00 E129, M. Koubová
B_PsyMK/cM2PH: each even Monday 10:30–11:14 E126, each even Monday 11:15–12:00 E126, M. Koubová
B_PsyMK/cM3PH: each odd Monday 10:30–11:14 E126, each odd Monday 11:15–12:00 E126, M. Koubová
B_PsyMK/cM4PH: each even Monday 12:15–12:59 E126, each even Monday 13:00–13:45 E126, M. Koubová
B_PsyMK/pMMO: Thu 12:15–12:59 M27, Thu 13:00–13:45 M27, M. Kafka
B_PsyMK/pMPH: Mon 8:45–9:29 E004, Mon 9:30–10:15 E004, M. Koubová
B_PsyMK/sMKL: Wed 19. 2. 14:00–15:30 K211, 15:45–17:15 K211, Wed 5. 3. 14:00–15:30 K205, 15:45–17:15 K205, Wed 26. 3. 15:45–17:15 K211, M. Kafka
B_PsyMK/sMPH: Wed 5. 3. 15:45–17:15 E228, Wed 12. 3. 15:45–17:15 E228, Wed 2. 4. 15:45–17:15 E228, Wed 16. 4. 15:45–17:15 E228, 17:30–19:00 E228, M. Koubová
B_PsyMK/vMMO: Fri 7. 3. 15:30–17:00 M17, Fri 21. 3. 13:45–15:15 M17, 15:30–17:00 M17, Fri 4. 4. 13:45–15:15 M17, 15:30–17:00 M17, M. Kafka
B_PsyMK/vMPH: Fri 14. 3. 13:45–15:15 E224, Sat 12. 4. 9:45–11:15 E224, 11:30–13:00 E224, Sat 26. 4. 9:45–11:15 E224, 11:30–13:00 E224, M. Koubová
Prerequisites
Basic orientation in social sciences.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Cíle: Student will be able to orient himself in a psychology (as a scientific branch). Student will be able to differ and define main types of the marketing communication (on the basis of psychologic aspects). Student will understand to basic aspects of a psychology of personality and a social psychology. After finising this course student will be able to apply gained knowledges in the area of marketing and marketing communication.
Syllabus
  • 1. The introduction to a subject, its historical and recent branches 2. Methods of psychology and psychological research 3. The psychology of personality, the personality and customer behaviour 4. Abilities (perception, attention and memory) and the hardiness 5. The motivation 6. The social psychology 7. The social communication 8. The intercultural communication 9. The psychology of presentation 10. Psychological aspects of new fields of communication 11. The psychology of an advertisiment 12. The psychology of a customer´s loyalty
Literature
    required literature
  • NAKONEČNÝ, M. Sociální psychologie. Praha: Academia 1999.
  • VÁGNEROVÁ, M. Úvod do psychologie. Praha: Karolinum, 2001.
  • VYBÍRAL, Z. Psychologie lidské komunikace. Praha: Portál, 2000.
    recommended literature
  • SEDLÁČEK, O. Reklama. Praha: Vinland, 2010
  • KOPECKÝ, L. Prezentace v parketingových komunikacích. Praha: GRADA 2010.
  • HORREL, E. Zázaznická věrnost. Brno: Computer Press, a.s. 2007.
  • FREY, P. Marketingová komunikace. Nové trendy 3.0. Praha: Management Press 2011.
  • Povinná literatura:
  • HOŠEK, V. Psychologie odolnosti. Praha: Karolinum, 2001.
  • KERN, H. et al. Přehled psychologie. Praha: Portál, 2000.
  • PRŮCHA, J. Interkulturní komunikace. Praha: GRADA 2010.
Teaching methods
Lecture and exercise
Assessment methods
Methods of valuations: an examination (6credits) The examination has a form of a written test. There is also a requirement of awarding an inclusion and an exam admission - 70% presence at the exercises (in minimum) and succesfull defence of own elaborate via the presentation.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
General note: Bb1.
Information on the extent and intensity of the course: 10 hodin KS/semestr.
The course is also listed under the following terms Winter 2007, Summer 2008, Winter 2008, Summer 2009, Winter 2009, Summer 2010, Winter 2010, Summer 2011, Winter 2011, summer 2012, Summer 2013, Summer 2015, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (Summer 2014, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/summer2014/B_PsyMK