BA_BM Business model

University of Finance and Administration
Summer 2017
Extent and Intensity
1/1. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Jiří Šnajdar (seminar tutor)
Guaranteed by
Ing. Jiří Šnajdar
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.
Timetable of Seminar Groups
BA_BM/cBMPH: each odd Wednesday 14:00–14:44 E223, each odd Wednesday 14:45–15:30 E223, J. Šnajdar
BA_BM/pBMPH: each even Wednesday 14:00–14:44 E223, each even Wednesday 14:45–15:30 E223, J. Šnajdar
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the unit is to view entrepreneurship as a desirable and feasible career option. The course assists students in the bridging process between their specific areas of study and the workplace through the creation of a viable entrepreneurial idea (for a new company, product or service) or a viable new solution to an existing problem having in mind from the start the European market. In this bridging process, it is anticipated that the importance of the creative process will be emphasised and that students will experience many of the factors involved in developing a new entrepreneurial concept of pan-European interest.
Syllabus
  • 1. Introduction to course 2. Leadership, group dynamics and networks 3. The Significance of European Cultural Creativity 4. Creative problem solving and innovation 5. Entrepreneurial Models 6. Idea generation 1 7. Opportunity Recognition and the Screening Process 8. Market research 9. New Product Development process 10. Intercultural competencies and Euro-preneurship Strategies 11. Critical thought processes and the creative personality 12. Entrepreneurial personality & critical thinking CM 13. Presentation skills: making successful pitches 14. Entrepreneurial marketing strategies 15. Idea Check Up (2) 16. Student presentations
Literature
    required literature
  • KURATKO, Donald F. Entrepreneurship: theory, process, practice. 8th ed. Mason, Ohio: South-Western Cengage Learning, c2009, xxxii, 544 p. ISBN 03-245-9823-8
    recommended literature
  • FREEL, David Deakins and Mark. Entrepreneurship and small firms. 6th ed. London: McGraw-Hill Higher Education, c2008, xv, 572 p. ISBN 978-007-7136-451
  • COAD, Alex. The growth of firms: a survey of theories and empirical evidence. 3rd ed. Cheltenham: Edward Elgar, c2009, vii, 199 p. New perspectives on the modern corporation. ISBN 18-484-4327-7
  • VON STAMM, Bettina. Managing innovation, design and creativity. 2nd ed. Hoboken, NJ: John Wiley, c2008, xv, 572 p. ISBN 04-705-1066-8
  • BURNS, Paul. Entrepreneurship and small business: start-up, growth and maturity. 3rd ed. New York: Palgrave Macmillan, 2011, xxviii, 516 p. ISBN 978-023-0247-802
  • WILSON, Alan M. Marketing research: an integrated approach. 2nd ed. Harlow: Financial Times /Prentice Hall, 2006, xviii, 432 s. New perspectives on the modern corporation. ISBN 02-736-9474-X
Teaching methods
Individual Academic Model Interpretation The IDEA-BMC (Business Model Creator, http://idea-bmc.eu/) tool simulation. Team Presentation. A series of lectures will follow allowing all participating students to understand creative techniques and recognise the significance of the creative process, with recorded lectures provided from last years session to allow international students to access the same materials in their own locations. Students will arrange themselves into groups. The lessons will have a lecturing part (theory, new knowledge including practical examples) and a practical part. Part of the lessons may be also designed as a preparation of the team presentation project.
Assessment methods
The subject is completed by credit. Credit will be granted based on active participation in the course and Business Model group presentation in class.
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
The course is also listed under the following terms Summer 2015, Summer 2016, Summer 2018, Summer 2019, Summer 2020, Summer 2021, Summer 2022, Summer 2023, Summer 2024, Summer 2025.
  • Enrolment Statistics (Summer 2017, recent)
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