BA_BM Business model

University of Finance and Administration
Summer 2018
Extent and Intensity
1/1. 3 credit(s). Recommended Type of Completion: z (credit). Other types of completion: zk (examination).
Teacher(s)
Ing. Jiří Šnajdar (seminar tutor)
Guaranteed by
Ing. Jiří Šnajdar
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.
Timetable of Seminar Groups
BA_BM/cBMCPH: each even Thursday 12:15–12:59 E125, each even Thursday 13:00–13:45 E125, J. Šnajdar
BA_BM/cBMPH: each odd Thursday 12:15–12:59 E125, each odd Thursday 13:00–13:45 E125, J. Šnajdar
BA_BM/pBMCUPH: each even Tuesday 8:45–9:29 E128, each even Tuesday 9:30–10:15 E128, J. Šnajdar
Prerequisites
This subject requires a basic awareness of the business and activities of individual business units (business, marketing, human resource management, controlling, innovation and change management, risk management, financial management).
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
A business model is a creative subject based on the interconnection of knowledge and abilities gained through the study of key subjects of this bachelor program. The aim is to bring students to the knowledge that a good business plan is the foundation of any long-term successful business and as such represents by far the most effective way to reduce business risk. Its adequate presentation can lead to the acquisition of external financial resources for realization. During the course, successful start-ups will be presented, emphasis will be placed on the practical application of the acquired knowledge, the creation of a business plan in a structured structure. Upon completion of this course the student will have the following professional knowledge. He will be able to:  To characterize the business environment in the Czech Republic and forms of support for SMEs.  Explain the importance of planning for the successful realization of the business plan.  To justify a strategic and operational view of the business plan.  Explain the process and methods of business environment analyzes.  Define the structure of business unit plans (business, marketing, financial, human resources management, risk management ...)  Understand the principles of successful presentation of the plan for potential investors. During the course the student acquires the following professional skills. He will be able to:  work with information sources, analyze acquired data and to set targets for individual managerial activities,  Find examples of good practice, successful business plans and start-ups,  Design a business plan,  evaluate the expected return on investment,  your intention to present yourself to a potential investor.
Learning outcomes
A business model is a creative subject based on the interconnection of knowledge and abilities gained through the study of key subjects of this bachelor program. The aim is to bring students to the knowledge that a good business plan is the foundation of any long-term successful business and as such represents by far the most effective way to reduce business risk. During the course, successful start-ups will be presented, emphasis will be placed on the practical application of the acquired knowledge, the creation of a business plan in a structured structure. Upon completion of this course the student will have the following professional knowledge.
Syllabus
  • 1. Characteristics of business, business environment in the Czech Republic, SME support. 2. Function of the business plan and its role in the SME business, legal conditions of business. 3. How to find a promising business idea. Business Opportunity - New Models of Marketing Consumer Behavior, Social Business. 4. System of strategic management - a necessary prerequisite for the successful creation and implementation of a business plan. 5. Strategic analysis and its importance for the formulation of business strategy. 6. Formulation of marketing plan, communication plan. 7. Formulation of the business plan in three variants, choice of location, equipment of the facility, operational plan. 8. Formulation of organizational plan and human resources management, IS / IT security plan. 9. Formulation of the financial plan - foundation budget, revenue and cost plan. 10. Taxes and fees. 11. Risk management, social responsibility. 12. Rhetoric - "Mind Speech". How to get the investor's sympathy, how to proceed in preparing the presentation, presentation techniques.
Literature
    required literature
  • KURATKO, Donald F. Entrepreneurship: theory, process, practice. 8th ed. Mason, Ohio: South-Western Cengage Learning, c2009, xxxii, 544 p. ISBN 03-245-9823-8
  • KARADAG, Hande. Strategic financial management for small and medium sized companies. First edition. Bingley: Emerald, 2015. 251 stran. ISBN 978-1-78560-775-2 – 79X
    recommended literature
  • VON STAMM, Bettina. Managing innovation, design and creativity. 2nd ed. Hoboken, NJ: John Wiley, c2008, xv, 572 p. ISBN 04-705-1066-8
  • ARMSTRONG, Michael. How to Manage People. Second edition. London: Kogan Page, 2013. 164 s. ISBN: 9780749467081.
  • COAD, Alex. The growth of firms: a survey of theories and empirical evidence. 3rd ed. Cheltenham: Edward Elgar, 2009, 199 p. ISBN 18-484-4327-7
  • LONDON, Jonathan and Martin LUCAS. Using Technology to Sell : Tactics to Ratchet Up Results. New York: Apress, 2012. 323 s. ISBN: 9781430239338.
  • STEENKAMP, Jan-Benedict E. M. Global Brand Strategy : World-wise Marketing in the Age of Branding. London: Palgrave Macmillan, 2017. 319 s. ISBN: 9781349949939
  • STRYDOM, Johan. Introduction to Marketing. Fifth edition. Cape Town, South Africa: Juta and Company, 2015. 342 s. ISBN: 9781485102748.
Teaching methods
Lectures will generally include a lecture (theory, new knowledge including practical examples) and a practical part (case study, example business plan). Part of the lecture can be a discussion on a topic, group work, etc. The assignment will include assigning tasks for home preparation of a business plan for the next lesson. The exercises will be focused on learning to learn through their own judgment, based on economic and critical thinking oriented towards entrepreneurship, entrepreneurship, creativity, creativity, presentation and communication, active attitude to the world, open access to new forms of management. Emphasis will be placed not on accurate thinking based on verified qualitative and quantitative data, on the ability to work with information, with trend information and presentation systems. The business plan will be presented on a scientific basis as a sequence of interconnected projects and processes. The output will be the business plan in the required structure that the student will present on the so-called Mini Dni D. Combined study will take place in the form of a controlled consultation where, in addition to a condensed presentation of the topic, a previous self-study is also expected to allow for subsequent consultation. Full-time study: a cycle of 12 lectures and 6 exercises in which the theory will be supplemented by practical examples on the basis of which the student will create an idea of the factual role of management in the corporate environment. Combined study: a cycle of 6 controlled consultations (90 min.), In which the theory will be supplemented by practical examples, discussed and confronted with real examples from the practice of the students so that the learner was able to create an idea of a factual procedure in the creation of a business plan.
Assessment methods
The subject is finished with a CREDIT and TEST. Daily attendance: Assignment of credit is subject to the obligation of active attendance min. 75% for lectures and exercises (ie not only attendance, but active participation in teaching, discussion, interaction, argumentation), fulfillment of homework tasks. Combined form: Assignment of the credit is bound to fulfill the obligation of active attendance in min. 3 out of 6 managed consultations (but not just attendance, but active participation in learning, discussion, interaction, argumentation). Credit: Developing a business plan. Exam: Presentation of the business plan before a professional jury, argumentation to the investor why the project is suitable for investing. Students will not be accept late attendance and activity during the course, facilities (tablets, telephones, etc.), that are not directly related to the course.
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
The course is also listed under the following terms Summer 2015, Summer 2016, Summer 2017, Summer 2019, Summer 2020, Summer 2021, Summer 2022, Summer 2023, Summer 2024, Summer 2025.
  • Enrolment Statistics (Summer 2018, recent)
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