BA_BM Business model

University of Finance and Administration
Summer 2019
Extent and Intensity
1/1/0. 3 credit(s). Recommended Type of Completion: z (credit). Other types of completion: zk (examination).
Teacher(s)
Ing. Andrea Tomášková, Ph.D. (seminar tutor)
Guaranteed by
Ing. Andrea Tomášková, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Markéta Knížková
Timetable of Seminar Groups
BA_BM/cBMCPH: each odd Thursday 10:30–11:14 E124, each odd Thursday 11:15–12:00 E124, A. Tomášková
BA_BM/cBMPH: each odd Thursday 12:15–12:59 E124, each odd Thursday 13:00–13:45 E124, A. Tomášková
BA_BM/pBMCUPH: each even Thursday 10:30–11:14 E306, each even Thursday 11:15–12:00 E306, A. Tomášková
Prerequisites
This subject requires a basic awareness of the business and activities of individual business units (business, marketing, human resource management, controlling, innovation and change management, risk management, financial management).
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The Business Model is a creative subject based on the interconnection of knowledge and abilities gained through the study of key subjects of this Bachelor Program. The aim is to bring students to the knowledge that a good Business Plan is the foundation of any long-term successful business and as such represents by far the most effective way to reduce business risk while its adequate presentation can lead to the acquisition of external financial resources, for realization. During the course, successful and functional start-ups will be presented, emphasis will be placed on the practical application of the acquired knowledge, the creation of a business plan in a coherent structure.
Learning outcomes
Upon completion of this course the student will have the following professional knowledge. He will be able to: To characterize the business environment in the Czech Republic and forms of support for SMEs. Explain the importance of planning for the successful realization of the business plan. To justify a strategic and operational view of the business plan. Explain the process and methods of business environment analyzes. Define the structure of business unit plans (business, marketing, financial, human resources management, risk management ...) Understand the principles of successful presentation of the plan for potential investors. During the course the student acquires the following professional skills. He will be able to: work with information sources, analyze acquired data and to set targets for individual managerial activities, Find examples of good practice, successful business plans and start-ups, Design a business plan, evaluate the expected return on investment, your intention to present yourself to a potential investor.
Syllabus
  • 1. Business Characteristics, Business Environment in the Czech Republic and Europe, Support of SME. 2. The function of the Business Plan and its role in the SME business, legal business conditions. 3. How to find a promising Business Idea. Business Opportunity - New Models of marketing consumer behavior, social entrepreneurship. 4. Strategic management system - a prerequisite for a successful Business Plan creation and implementation. 5. Strategic analysis and its importance for the formulation of business strategies. 6. Formulation of marketing plan, communication plan. 7. Formulation of a business plan in three variants, the choice of location, facilities of the establishment, operation plan. 8. Formulation of an organizational plan and management of human resources, security plan for IS / IT. 9. Formulation of the financial plan - a startup budget, schedule of income and expenses. 10. Taxes and fees. 11. Risk management, corporate social responsibility. 12. Rhetoric - „Speech of mind“. How to get the investor's sympathy, how to proceed in preparing the presentation, presentation techniques.
Literature
    required literature
  • EKANEM, Ignatius. Writing a Business Plan: A Practical Guide. SI: Routledge. 2017. ebook. ISBN 9781315465791.
  • KARADAG, Hande. Strategic financial management for small and medium sized companies. Bingley: Emerald, 2015. 251 p. ISBN 978-1-78560-775-2 – 79X.
  • STEENKAMP, Jan-Benedict E. M. Global Brand Strategy: World-wise Marketing in the Age of Branding. London: Palgrave Macmillan, 2017. 319 p. ISBN 9781349949939.
    recommended literature
  • ARMSTRONG, Michael. How to Manage People. Second edition. London: Kogan Page, 2013. 164 p. ISBN 9780749467081.
  • STRYDOM, Johan. Introduction to Marketing. Fifth edition. Cape Town, South Africa: Juta and Company, 2015. 342 p. ISBN 9781485102748.
    not specified
  • DOCKERY, Doug a Laureen KNUDSEN. Modern business management: creating a built-to-change organization. Berkley, CA: Apress, 2018. p. 156. ISBN 978-1-4842-3261-3.
  • BARTH, Anthony L. a Wiaan DE BEER. Performance management success: a best practices and implementation guide for leaders and managers of all organizations. Charm, Switzerland: Springer, 2018. 160 p. ISBN 978-3-319-64936-8 (eBook).
Teaching methods
Lectures will generally include a lecture (theory, new knowledge including practical examples) and a practical part (case study, example business plan). Part of the lecture can be a discussion on a topic, group work, etc. The assignment will include assigning tasks for home preparation of a business plan for the next lesson. The exercises will be focused on learning to learn through their own judgment, based on economic and critical thinking oriented towards entrepreneurship, entrepreneurship, creativity, creativity, presentation and communication, active attitude to the world, open access to new forms of management. Emphasis will be placed not on accurate thinking based on verified qualitative and quantitative data, on the ability to work with information, with trend information and presentation systems. The business plan will be presented on a scientific basis as a sequence of interconnected projects and processes. Combined study will take place in the form of a controlled consultation where, in addition to a condensed presentation of the topic, a previous self-study is also expected to allow for subsequent consultation. Full-time study: a cycle of 12 lectures in which the theory will be supplemented by practical examples on the basis of which the student will create an idea of the factual role of management in the corporate environment. Combined study: a cycle of 6 controlled consultations (90 min.), In which the theory will be supplemented by practical examples, discussed and confronted with real examples from the practice of the students so that the learner was able to create an idea of a factual procedure in the creation of a business plan. Will not be accepted late attendance and activities in the course of the course, devices (tablets, phones, etc.) that are not directly related to learning.
Assessment methods
The subject is a graduation credit. Daily attendance: Assignment of credit is subject to the obligation of active attendance min. 75% for lectures and exercises (ie not only presence, but active participation in teaching, discussion, interaction, argumentation), fulfillment of homework tasks.Credit: Business plan (5 pages). Customized study plan (CSP) students only - intermediate tasks, see IS CSP student requirements. Without the completion of intermediate tasks (this is only for IPS students due to their absence in courses, where other students work on current issue) and Business plan the subject can not be successfully completed. Combined form: Assignment of the credit is bound to fulfill the obligation of active attendance (at least 50%) in managed consultations (but not just attendance, but active participation in teaching, discussion, interaction, argumentation). Credit: Business plan (5 pages). CSP students only - intermediate tasks, see IS CSP student requirements. Without the completion of intermediate tasks (this is only for CSP students due to their absence in courses, where other students work on current issue) and Business plan the subject can not be successfully completed. Students (in case of interest, the Business plan can be processed by the individual) will be divided into groups 2 – 3 students. According to the above structure, the business plan will be written - it will be obvious who worked on what part. Business plans in word format will be evaluated by the lecturer. Presentation of the day-time students' plans will take place on the so-called Day D, which will be held in early May before a professional committee of potential investors. This presentation will no longer be a presentation of the entire business plan, but it will be ready for about 5 minutes to convince a potential investor to invest. After a presentation on Day D, a student of a full-time study form receives a credit. For students of combined form and students of Customized study plan: Business plan is developed by the student individually and plan to send the lecturer by the end of April at the latest (for credit).
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
Teacher's information
https://is.vsfs.cz/auth/el/6410/leto2019/BA_BM/?lang=en;pvysl=449316
The lecturer assumes that business and entrepreneurs are continuously watching magazines: Strategy, Trade News - Association of Small and Medium-Sized Enterprises and Crafts CZ magazine, up-to-date information on the issue in expert discussions, Ministry of Industry and Trade reports. Students will also be alerted during the course of the course. The course is also offered to the students of the fields other than those the course is directly associated with. In both full and part-time study forms each topic will be mostly presented (in detailed or condensed form – according to the type of study) in PPT presentations, followed by an interactive discussion. Presentation materials used within lecture will be available for students of the course in IS (file of the course). Customized study plan (CSP) students only - intermediate tasks, see IS CSP student requirements Please feel free to contact me if anything unclear. Wishing you all the best in mastering the course, Andrea Tomášková
The course is also listed under the following terms Summer 2015, Summer 2016, Summer 2017, Summer 2018, Summer 2020, Summer 2021, Summer 2022, Summer 2023, Summer 2024, Summer 2025.
  • Enrolment Statistics (Summer 2019, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/summer2019/BA_BM