VSFS:NA_DSeMC Diploma seminar MC - Course Information

NA_DSeMC Diploma seminar MC

Extent and Intensity

0/1/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Jitka Cirklová, M.A., Ph.D. (seminar tutor)

Guaranteed by

Mgr. Jitka Cirklová, M.A., Ph.D.
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.

Timetable of Seminar Groups

NA_DSeMC/cMCPH: each odd Monday 12:15–12:59 S14, each odd Monday 13:00–13:45 S14, except Mon 26. 3. ; and Mon 9. 4. 10:30–12:00 S14, J. Cirklová

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

Goal of the subject: to set a knowledge base for broad understanding of a modern marketing theory and methodology (incl. state of-the-arts concepts of drafting/wording,quoting,etc.) , which reflects the magister level of their Marketing Communications Studies. Consequently students should be able to create and draft Diploma work set up ( so called Zadání DP) and rather independetly to draft and Introduction to their Diploma work (Theses).Further more student will obtain competencies to work under the guidance of his/her Thesis leader and to meet requirement of the Diploma project 1 and Diploma project 2 subjects, in order to accopmlish them during the closing year of his/her studies.

Learning outcomes

Basic theoretical knowledge, orientation in problems and context of monitored topics. At the same time, the practical skills and skills of applying the acquired knowledge in a real environment of professional activities. The learning outcomes are the support and development of the profile of the educated practitioner which are necessary for successful work on final thesis.

Syllabus

• 1.Structure of the the Diploma work set up ( Theme selection/modification ,processes and wording). 2.Methodology and methods for Diploma work set up. 3.Information resources and datamining. 4.Language style and specific wording. 5.Author,s ethics and quotations principles. 6.How to present my findigs and to close the Theses.

Literature

required literature
• Methodology of Compiling Bachelorś and Diploma Thesis for Students in Groups B14/N14.In:Methodological Guideline by the Vice-rector for Education and External Relations,No.4/2014-2015,16p.See:VŠFS IS/Documents.
• Rozhodnutí rektorky č. 66/2009. Bakalářské a diplomové práce na VŠFS. 1. 10. 2009. Praha : VŠFS, o.p.s., 2009.
• Relations, Appendix C of the Methodological Guideline of the Vice-Rector for Education and External see VŠFS IS/Documents,4p.
• Adams,K.-Brace,I.:Market and social research.Planning and using research tools and techniques.London: Kogan Page Ltd.,2006.ISBN: 0-7494-4377-4.

recommended literature
• TICHÝ, J., NETOLICKÝ, V. Příprava, tvorba a hodnocení bakalářských a diplomových prací. (Studijní materiály IS VŠFS). Vyd. první. Praha : Vysoká škola finanční a správní, o.p.s., v edici EUPRESS, 2009. 219 s. ISBN 978-80-7408-001-2.

Teaching methods

Seminars and group consultations(incl.individual student presenations).Minimal presence level is 75%.Students may get additional tasks, in order to prove their competencies during specific study period and to close successfully the above mentioned subject.

Assessment methods

Credit is being obtained against written OK from student,s Diploma work leader/supervisor ( based on his/her positive review/acceptance of the Diploma Thesis Assignement and further DT introduction provided)to seminar,s lecturer.

Language of instruction

English

Follow-Up Courses

• NA_DPMC_1 Diploma Project MC 1

Further comments (probably available only in Czech)

Information on the extent and intensity of the course: 6 hodin KS/semestr.

• Enrolment Statistics (Summer 2018, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/summer2018/NA_DSeMC