VSFS:NA_Lob Lobbying - Course Information

NA_Lob Lobbying

Extent and Intensity

2/0. 3 credit(s). Recommended Type of Completion: z (credit). Other types of completion: zk (examination).

Teacher(s)

Ing. Ivan Jukl, MBA (seminar tutor)

Guaranteed by

Ing. Ivan Jukl, MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Markéta Knížková

Timetable of Seminar Groups

NA_Lob/pBMPH: each odd Monday 10:30–11:14 S26, each odd Monday 11:15–12:00 S26, each odd Monday 12:15–12:59 S26, each odd Monday 13:00–13:45 S26, I. Jukl

Prerequisites

Basic knowledge of legislative processes, the ability to communicate and to defend their own interests.

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Business Management and Corporate Finance (programme VSFS, N-EKM)

Course objectives

In recent decades, Lobbing has come to the forefront of the interest of the general public, the media and experts from several disciplines. The modern beginning of interest in this phenomenon in the Czech Republic and its very occurrence is connected with the emergence of a separate Czech Republic, with the establishment of a democratic system of governance and with the introduction of a market economy. There are many definitions in the literature. The most frequently mentioned is the definition of the Italian professor of sociology at the University of Political Science in Turin Luigi Grazian, who has long been involved in lobbying at European level. In his book Lobbying and the Public Interest, lobbing describes as a specialized and professional representation through a wide range of resources that basically exclude corrupt exchange of services. As a representative of particular interests, the lobbyist provides information and expertise that can be useful and sometimes decisive in defining final legislative and administrative regulation. The subject is complex and focuses on lobbying in environments where it is most busy, in environments that intertwine but the way, character and technique can vary considerably. The subject focuses on the definition of lobbies-related concepts, introduces lobbying in the eyes of the OECD, mentions the actors of the national lobbying and divides them into two basic categories: political lobbyists and institutional lobbies (professional associations, institutions, non-profit organizations, etc.) The course focuses on lobbying at the corporate (corporate) level. Essential processes associated with lobbying strategies, principles such as transparency, integrity, accountability, non-discrimination, and enforcement tools will be discussed. The course will also cover the most common bargaining techniques used in different environments. Learning outcomes of the course unit The aim of the course is to build a knowledge base in the field of lobbying, fundraising from a relatively wide angle so that the listener is well equipped for the key competency of his / her future role as a manager - ie the ability to lobby (lobb) interest.

Learning outcomes

Upon completion of this course the student will have the following professional knowledge. He will be able to: Define, and understand the nature, context and purpose of lobbying/fundraising Understand the basic relevant theories/concepts and their interdependence, Understand the philosophy&principles of ethical behaviour and lobbying regulation using based on best practice of succesful democracies and internaional cooperation (UN, OECD) Explain and justify why lobbying / fundraising is necessary for all types of organizations, Clarify how lobbying activities could be implemented within organizations´"big-picture" and why a system approach is needes, Specify processes associated with lobbying / fundraising activities, Explain the concepts of corruption and conflict of interest. During the course the student acquires the following professional skills. He will be able to: Explain concepts, their meaning and content with lobbying related and lobbying related, work with information sources, analyze acquired data and to set targets for individual lobbying / fundraising activities, work in a team, present and defend their own opinion, look for examples of good practice, the benefits of successful lobbyists / fundraisers for promoting / advocating the interests of particular groups in the field of play, Present a specific profile of the profession in which the key competence is the ability to exert influence ("lobbying"), on specific examples to demonstrate the topics in which the impact is relevant.

Syllabus

• 1.Issues of the Problem - Basic Concepts - Interest vs. Need vs. Opportunities vs. Positions vs. Lobbying. 2.Lobbying / advocacy as a controlled process of achieving quality in the field of influence. Individual vs group interest. 3.Main stages of the lobbying process, stakeholder / field analysis, proposal of possible actors positions, conflict of interest positions (typology of approaches from the point of view of conflict preferences) 4.Private actor - characteristics, strategies, interests, social role. 5.Public sector actor - participants in the legislative process, public decision-makers, cooperation with the private sector. 6.Non-governmental actors - characteristics, objectives, differences from the government sector. Risks of behavior of the actors, their motivation. Fundraising. 7.Interests vs. environment; Ethics of promoting interests, corruption. 8.Strategic environment choices (lobbying as an opportunity and threat, motivating vs. bureaucratic, preventative vs punitive approach, holistic vs partial approach, regulation vs. self-regulation, lobbying as the central theme of good governance). 9.The environment for the promotion of interests as a topic of international cooperation of governments of developed countries (OECD role, research / case studies / exchange of best practice / recommendations to governments). 10.Advocacy / lobbying as a process (phase, quality assurance, change management). Legislative procedure in time. 11.Building trust between actors, negotiating. 12.Building public trust. Principles - Transparency, Integrity, Liability, Non-Discrimination - and Instruments for their Promotion in the Field of Lobbying and Fundraising

Literature

required literature
• BITONTI, Alberto a Phil HARRIS, ed. Lobbying in Europe: public affairs and the lobbying industry in 28 EU countries. London : Palgrave Macmillan. 2017. 368 s. ISBN 978-1-137-55256-3.
• OECD. Lobbyists, Governments and Public Trust. Volume 3. Impl ementi ng the OECD Principl es for Transparency and Integrity in Lobbying. OECD Publishing. 2014. 228 s. ISBN 978-92-64-21421-7.

recommended literature
• NOWNES, Anthony J. Interest Groups in American Politics? Pressure and Power. 2nd ed. Hoboken : Routledge. 2013. eBook. ISBN 9781136658068.
• EDELBACHER, Maximilian, Peter C. KRATCOSKI a Bojan DOBOŠEK, ed. Corruption, fraud, organized crime, and the shadow economy. Boca Raton: CRC Press, 2016. eBook. ISBN 978-1-4822-5531-7.

Teaching methods

The 12-lecture cycle will take place in the full-time form of the lectures and will be supplemented by practical examples of lobbying and fundraising practice as well as discussions on specific topics. Interactive teaching methods will focus on gaining the ability of students to present and defend their opinion, insight, ability to argue. Combined form of study - 4 blocks of study requires continuous preparation of students for mass consultations, which will focus on practical applications in order to optimally use the knowledge of the given subject as well as personal life, leisure activities and business practice. The student acquires professional skills mainly through his / her own processing, case studies and preparation of partial presentations. Learning outcomes of the course unit The course is based on critical thinking focused on presentation, communication and argumentative ability, active approach to the world, open access to ethical discussions. Emphasis is placed not on accurate thinking based on verified qualitative and quantitative data, on the ability to work with information, with trend information and presentation systems. Lobbying and fundraising is a science-based framework of interconnected projects and processes in the public legal environment.

Assessment methods

The subject is terminated by the TEST Daily attendance: Attendance at the exam is tied to the fulfillment of the requirement of active attendance min. 75% for lectures (ie not only attendance, but active participation in teaching, discussion, interaction, argumentation), fulfillment of homework tasks. Between the lessons ALL students will be required to fullfil homeworks. Their timely delivery in relevant quality is obligatory for ALL students. Failing in more than 50% of homeworks means NOT QUALIFYING for final exam. Exam: Development and presentation of the Lobbist / fundraising project in the minimum extent: 1.Gross, target of lobbying / fundraising activities. 2. Lobbying lobby x lobbying, fundraiser x fundraiser, expectation from the playing field. 3. List of steps of individual lobbying / fundraising activities, budget. 4.Evaluation of the expected effectiveness of lobbying / fundraising. Combined form: The exam is tied to the obligation of active attendance in min. 50% of managed consultations (but not just attendance but active participation in teaching, discussion, interaction, argumentation). Between the lessons ALL students will be required to fullfil homeworks. Their timely delivery in relevant quality is obligatory for ALL students. Failing in more than 50% of homeworks means NOT QUALIFYING for final exam. Exam: Developing and presenting a lobbying / fundraising project. Minimum range according to the above. Students will not accept late attendance and activities during the course. devices (tablets, phones, etc.) that are not directly related to teaching.

Language of instruction

English

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.

Teacher's information

Pre-requisites in the language of instruction: General overview, willingness to learn, to think and to communicate. Active participation (min. 2/3) during and between (!!!) the lectures and the commitment to team work are required.

The lecturer IVAN JUKL is the person with rich experience in institutional as well as business lobbying. He used to help Czech companies to do business successfully at the Scandinavian markets, he is former General Director of Czech Trade (govt agency supporting export) and these days he works in managerial position for Czech Ministry of Foreign Affairs.

Regarding the Lobbying course please do follow the texts uploaded in the IS as well as interesting tips for reading provided during lectures. Most of the materials provided to you in IS (course file) will be explained and discussed at the lectures.

All the best!

• Enrolment Statistics (Summer 2019, recent)
  
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