N_RCP Pricing Policy Regulation

University of Finance and Administration
Winter 2011
Extent and Intensity
1/1. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Zdeněk Bezděka (seminar tutor)
Ing. Jan Cedl (seminar tutor)
Ing. Václav Leinweber, Ph.D., MBA (seminar tutor)
Guaranteed by
Ing. Václav Leinweber, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Leona Randýsková
Timetable of Seminar Groups
N_RCP/cRMO: each odd Tuesday 10:30–11:14 M15, each odd Tuesday 11:15–12:00 M15, Z. Bezděka
N_RCP/cR1PH: each odd Tuesday 10:30–11:14 S26, each odd Tuesday 11:15–12:00 S26, V. Leinweber
N_RCP/cR2PH: each even Wednesday 12:15–12:59 S24, each even Wednesday 13:00–13:45 S24, V. Leinweber
N_RCP/cR3PH: each odd Tuesday 12:15–12:59 S26, each odd Tuesday 13:00–13:45 S26, V. Leinweber
N_RCP/pRMO: each even Tuesday 10:30–11:14 M27, each even Tuesday 11:15–12:00 M27, Z. Bezděka
N_RCP/pRPH: each even Wednesday 10:30–11:14 S32, each even Wednesday 11:15–12:00 S32, V. Leinweber
N_RCP/uRPH: Tue 18. 10. 15:45–17:15 S24, Tue 25. 10. 15:45–17:15 S24, Tue 1. 11. 14:00–15:30 S32, V. Leinweber
N_RCP/vRKL: Fri 4. 11. 13:45–15:15 K211, 15:30–17:00 K211, Fri 2. 12. 19:00–20:30 K205, J. Cedl
N_RCP/vRMO: Fri 7. 10. 12:00–13:30 M27, 13:45–15:15 M27, Fri 21. 10. 12:00–13:30 M27, Z. Bezděka
N_RCP/vR2PH: Sat 8. 10. 9:45–11:15 S26, 11:30–13:00 S26, Sat 12. 11. 11:30–13:00 S26, V. Leinweber
N_RCP/vR3PH: Sat 8. 10. 14:00–15:30 S32, Fri 11. 11. 13:45–15:15 S32, 15:30–17:00 S32, V. Leinweber
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Komodity markets as markets responsible for company inputs, prices on the stock market and other external influences. Reasones for creation of price policy on the bases of calculation of contribution margin. Price marketing strategies.
Syllabus
  • Komodity markets as markets responsible for company inputs, prices on the stock market and other external influences. Reasones for creation of price policy on the bases of calculation of contribution margin. Price marketing strategies.
Literature
  • HIRSCHLEIFER J., GLAZER A.: Price Theory and Aplikation, Prentice Hall International, New York, 1992
  • plánování, využití a kontrola. Management Press, Praha 2001
  • KOTLER P., ARMSTRONG. G.: Marketing. Grada Publishing. Praha 2004
  • ROGERS J., Žhavé komodity, Grada Publishing, Praha 2008
Teaching methods
lectures, homework, class discusion.
Assessment methods
final project
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
The course is also listed under the following terms summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021.
  • Enrolment Statistics (Winter 2011, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2011/N_RCP