N_RCP Pricing Policy Regulation

University of Finance and Administration
Winter 2013
Extent and Intensity
1/1. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Zdeněk Bezděka (seminar tutor)
Ing. Václav Leinweber, Ph.D., MBA (seminar tutor)
Guaranteed by
Ing. Václav Leinweber, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.
Timetable of Seminar Groups
N_RCP/cRMO: each even Monday 12:15–12:59 M26, each even Monday 13:00–13:45 M26, Z. Bezděka
N_RCP/cR1PH: each odd Wednesday 12:15–12:59 S13, each odd Wednesday 13:00–13:45 S13, V. Leinweber
N_RCP/cR2PH: each odd Tuesday 10:30–11:14 S35, each odd Tuesday 11:15–12:00 S35, V. Leinweber
N_RCP/cR3PH: each odd Tuesday 12:15–12:59 S13, each odd Tuesday 13:00–13:45 S13, V. Leinweber
N_RCP/pRMO: each even Monday 10:30–11:14 M26, each even Monday 11:15–12:00 M26, Z. Bezděka
N_RCP/pRPH: each even Wednesday 12:15–12:59 S01, each even Wednesday 13:00–13:45 S01, V. Leinweber
N_RCP/uR1aPH: Tue 8. 10. 15:45–17:15 S24, Tue 22. 10. 15:45–17:15 S24, Tue 5. 11. 15:45–17:15 S24, V. Leinweber
N_RCP/uR1bPH: Tue 8. 10. 17:30–19:00 S23, 19:15–20:45 S23, Tue 15. 10. 15:45–17:15 S23, V. Leinweber
N_RCP/vRKL: Fri 11. 10. 17:15–18:45 K212, Fri 8. 11. 17:15–18:45 K212, 19:00–20:30 K212, Z. Bezděka
N_RCP/vRMO: Fri 25. 10. 12:00–13:30 M24, 13:45–15:15 M24, Fri 6. 12. 12:00–13:30 M24, Z. Bezděka
N_RCP/vR2PH: Sat 16. 11. 9:45–11:15 S23, 11:30–13:00 S23, Fri 29. 11. 13:45–15:15 S23, V. Leinweber
N_RCP/vR3PH: Fri 4. 10. 17:15–18:45 S26, Fri 18. 10. 13:45–15:15 S26, 15:30–17:00 S26, V. Leinweber
Prerequisites
This one-semester course follows N_FRP particular subject.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
After completing the course, the student will extend and deepen the base of expertise in the field of business management   pricing policy, and we assume   issue market prices of inputs, ie commodity markets. Students are able to distinguish the issue of macro-environment of the   terms of the stock market and other influences that can be put into the issue STEEP analysis. The student will understand the issue price policies in relation to     by what the product actually generates money (the issue of covering the posts, or Contribution margin). Students will understand the theoretical enterprise pricing in   contemporary developed market economies and corporate nature of pricing policy, simple and sophisticated alternative pricing strategies and basic methods of corporate pricing.
Syllabus
  • 1. Oblasti řízení podnikové cenové politiky. 2. Trhy komodit jakožto trhy zodpovědné za cenovou politiku vstupů, 3. Ceny na akciových trzích a ostatní externí vlivy. 4. Důvody pro kalkulaci krycích příspěvků a obchodní politika založená na této kalkulaci. 5. Teoretická východiska firemní cenové politiky 6. Marketingová cenová politika. 7. Podnikové cíle a alternativní cenové strategie 8. Cenové strategie 9. Metody stanovení ceny firemních produktů I 10. Metody stanovení ceny firemních produktů II 11. Metody stanovení ceny firemních produktů III 12. Metody stanovení ceny firemních produktů IV
Literature
    recommended literature
  • KOTLER, Philip. Marketing management: analýza, plánování, využití, kontrola. Vyd. 1. Praha: Grada, 1998, 710 s. ISBN 80-716-9600-5.
  • GLAZER, Jack Hirshleifer and Amihai. Price, theory and applications. 5th ed. Englewood Cliffs (N. j.): Prentice Hall International Paperback Editions, 1991. ISBN 01-372-1671-8.
  • KOTLER, Philip. Marketing. Praha: Grada, c2004, 855 s. ISBN 978-80-247-0513-2.
  • ROGERS, Jim. Žhavé komodity: jak může kdokoliv investovat se ziskem na světových trzích. 1. vyd. Praha: Grada, 2008, 240 s. ISBN 978-80-247-2342-6.
Teaching methods
lectures, homework, class consultation.
Assessment methods
The defense of the final project.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
General note: Bb2.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
The course is also listed under the following terms Winter 2011, summer 2012, Winter 2012, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021.
  • Enrolment Statistics (Winter 2013, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2013/N_RCP