VSFS:N_RCP Pricing Policy Regulation - Course Information

N_RCP Pricing Policy Regulation

Extent and Intensity

1/1/0. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Ing. Michal Bock, Ph.D. (seminar tutor)
Ing. Jana Kotěšovcová, Ph.D. (seminar tutor)
Ing. Dana Kubíčková, CSc. (alternate examiner)

Guaranteed by

Ing. Eva Kostikov, Ph.D.
Department of Finance – Departments – University of Finance and Administration
Contact Person: Lenka Pokorná

Timetable of Seminar Groups

N_RCP/cR1PH: each odd Wednesday 10:30–11:14 S13, each odd Wednesday 11:15–12:00 S13, except Wed 23. 11. ; and Wed 30. 11. 8:45–10:15 S13, J. Kotěšovcová
N_RCP/cR2PH: each even Thursday 15:45–16:29 S11, each even Thursday 16:30–17:15 S11, J. Kotěšovcová
N_RCP/pRPH: each even Thursday 14:00–14:44 S01, each even Thursday 14:45–15:30 S01, J. Kotěšovcová
N_RCP/uRPH: Tue 11. 10. 14:00–15:30 S24, Tue 25. 10. 15:45–17:15 S24, Tue 8. 11. 15:45–17:15 S23, J. Kotěšovcová
N_RCP/vRMO: Sat 22. 10. 9:45–11:15 M26, 11:30–13:00 M26, Sat 5. 11. 11:30–13:00 M26, M. Bock
N_RCP/vRPH: Sat 8. 10. 9:45–11:15 S23, 11:30–13:00 S23, Fri 4. 11. 15:45–17:15 S32, J. Kotěšovcová

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

After completing the course the student will extend and deepen the base of expertise in the field of business management, pricing policies. Students will be able to explain the basic types of pricing, to explain the emergence of conflicts arising from the exchange, describe the basic function of price, define pricing, characterize the strategy and tactics of pricing and understand the factors influencing the choice of pricing strategy. Students also will be able to explain the process of pricing of new products and services, explain the nature of costs in pricing the company to explain the need for forecasting of prices, describe pricing throughout the life cycle of products used methods of pricing services, retail pricing clarify, explain the effect of specific factors influencing pricing in international markets and use the selected method of cost enterprise.

Syllabus

1.Theoretical bases of of pricing policy 2.Critical factors of process of price decisions 3.Strategic planning of business price formation 4.Tactical formation of business prices 5.Pricing for new products 6.Price formations 7.Cost-oriented pricing 8.Research of prices and price forecasting process 9.Prices during the life cycle of a product 10.Pricing in commercial enterprises and services 11.Pricing in international markets 12.Activity Based Costing

Literature

required literature
• KRÁL, Bohumil. Manažerské účetnictví. 3., dopl. a aktualiz. vyd. Praha: Management Press, 2010, 660 s. ISBN 978-80-7261-217-8.
• KOTLER, Philip. Marketing management: analýza, plánování, využití, kontrola. Vyd. 1. Praha: Grada, 1998, 710 s. ISBN 80-716-9600-5.
• SYNEK, Miloslav. Manažerská ekonomika. 4., aktualiz. a rozš. vyd. Praha: Grada, 2007, 452 s. ISBN 978-80-247-1992-4.

recommended literature
• GLAZER, Jack Hirshleifer and Amihai. Price, theory and applications. 5th ed. Englewood Cliffs (N. j.): Prentice Hall International Paperback Editions, 1991. ISBN 01-372-1671-8.
• KOTLER, Philip. Marketing. Praha: Grada, c2004, 855 s. ISBN 978-80-247-0513-2.
• WÖHE G,., KISLINGEROVÁ, E., Úvod do podnikového hospodářství, Přel. Ing. Zuzana, Maňasová, 2 vyd. Praha: C.H. Beck 2007 928 s. ISBN 978-80-7179-897-2
• HANNA N., DODGE H. R. Pricing. Zásady a postupy tvorby cen. Praha: Management Press, 1997. ISBN: 80-85943-34-4.

Teaching methods

lectures, homework, class consultation.

Assessment methods

Test on theory, seminar work.

Language of instruction

Czech

Further Comments

The course can also be completed outside the examination period.

• Enrolment Statistics (Winter 2016, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/winter2016/N_RCP