N_RCP Pricing Policy Regulation

University of Finance and Administration
Winter 2015
Extent and Intensity
1/1. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Eva Kostikov, Ph.D. (seminar tutor)
Ing. Jana Kotěšovcová, Ph.D. (seminar tutor)
Ing. Dana Kubíčková, CSc. (seminar tutor)
Guaranteed by
Ing. Eva Kostikov, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.
Timetable of Seminar Groups
N_RCP/cRMO: each odd Tuesday 14:00–14:44 M25, each odd Tuesday 14:45–15:30 M25, D. Kubíčková
N_RCP/cR1PH: each even Wednesday 12:15–12:59 S11, each even Wednesday 13:00–13:45 S11, except Wed 30. 9. ; and Wed 11. 11. 14:00–15:30 S23, E. Kostikov
N_RCP/cR2PH: each odd Wednesday 12:15–12:59 S11, each odd Wednesday 13:00–13:45 S11, except Wed 4. 11. ; and Mon 9. 11. 14:00–15:30 S11, E. Kostikov
N_RCP/pRMO: each odd Tuesday 12:15–12:59 M25, each odd Tuesday 13:00–13:45 M25, D. Kubíčková
N_RCP/pRPH: each even Wednesday 10:30–11:14 S01, each even Wednesday 11:15–12:00 S01, except Wed 30. 9. ; and Tue 10. 11. 8:45–10:15 S01, E. Kostikov
N_RCP/uRPH: Tue 13. 10. 17:30–19:00 S11, Tue 27. 10. 15:45–17:15 S11, 17:30–19:00 S11, D. Kubíčková
N_RCP/vRMO: Fri 27. 11. 15:30–17:00 M27, Fri 11. 12. 13:45–15:15 M27, 15:30–17:00 M27, D. Kubíčková
N_RCP/vRPH: Sat 10. 10. 8:00–9:30 S24, 9:45–11:15 S24, Fri 6. 11. 12:00–13:30 S24, E. Kostikov
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
After completing the course the student will extend and deepen the base of expertise in the field of business management, pricing policies. Students will be able to explain the basic types of pricing, to explain the emergence of conflicts arising from the exchange, describe the basic function of price, define pricing, characterize the strategy and tactics of pricing and understand the factors influencing the choice of pricing strategy. Students also will be able to explain the process of pricing of new products and services, explain the nature of costs in pricing the company to explain the need for forecasting of prices, describe pricing throughout the life cycle of products used methods of pricing services, retail pricing clarify, explain the effect of specific factors influencing pricing in international markets and use the selected method of cost enterprise.
Syllabus
  • 1.Theoretical bases of of pricing policy 2.Critical factors of process of price decisions 3.Strategic planning of business price formation 4.Tactical formation of business prices 5.Pricing for new products 6.Price formations 7.Cost-oriented pricing 8.Research of prices and price forecasting process 9.Prices during the life cycle of a product 10.Pricing in commercial enterprises and services 11.Pricing in international markets 12.Activity Based Costing
Literature
    required literature
  • KRÁL, Bohumil. Manažerské účetnictví. 3., dopl. a aktualiz. vyd. Praha: Management Press, 2010, 660 s. ISBN 978-80-7261-217-8.
  • KOTLER, Philip. Marketing management: analýza, plánování, využití, kontrola. Vyd. 1. Praha: Grada, 1998, 710 s. ISBN 80-716-9600-5.
  • SYNEK, Miloslav. Manažerská ekonomika. 4., aktualiz. a rozš. vyd. Praha: Grada, 2007, 452 s. ISBN 978-80-247-1992-4.
    recommended literature
  • GLAZER, Jack Hirshleifer and Amihai. Price, theory and applications. 5th ed. Englewood Cliffs (N. j.): Prentice Hall International Paperback Editions, 1991. ISBN 01-372-1671-8.
  • KOTLER, Philip. Marketing. Praha: Grada, c2004, 855 s. ISBN 978-80-247-0513-2.
  • WÖHE G,., KISLINGEROVÁ, E., Úvod do podnikového hospodářství, Přel. Ing. Zuzana, Maňasová, 2 vyd. Praha: C.H. Beck 2007 928 s. ISBN 978-80-7179-897-2
  • HANNA N., DODGE H. R. Pricing. Zásady a postupy tvorby cen. Praha: Management Press, 1997. ISBN: 80-85943-34-4.
Teaching methods
lectures, homework, class consultation.
Assessment methods
Test on theory, seminar work.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
The course is also listed under the following terms Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021.
  • Enrolment Statistics (Winter 2015, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2015/N_RCP