VSFS:B_AJA_5 English Language A 5 - Course Information

B_AJA_5 English Language A 5

Extent and Intensity

0/4. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Eva Arientová (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Vanda Kopalová (seminar tutor)
Mgr. Ivona Kuželíková (seminar tutor)
Mgr. Dana Langášková (seminar tutor)
Mgr. Denisa Mari (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Alena Vacková (seminar tutor)
Mgr. Markéta Vaváková (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

B_AJA_5/uMKL: Tue 30. 9. 15:45–17:15 K212, 17:30–19:00 K212, Tue 21. 10. 15:45–17:15 K212, 17:30–19:00 K212, Tue 9. 12. 15:45–17:15 K212, 17:30–19:00 K212, M. Vaváková
B_AJA_5/uM11PH: Tue 7. 10. 15:45–17:15 E129, 17:30–19:00 E129, Tue 21. 10. 15:45–17:15 E129, 17:30–19:00 E129, Tue 11. 11. 15:45–17:15 E129, 17:30–19:00 E129, I. Kuželíková
B_AJA_5/vMMO: Fri 3. 10. 12:00–13:30 M23, 13:45–15:15 M23, Fri 17. 10. 15:30–17:00 M23, Fri 31. 10. 12:00–13:30 M23, 17:15–18:45 M23, Fri 14. 11. 17:15–18:45 M23, Z. Šimonová
B_AJA_5/vM21PH: Sat 8. 11. 9:45–11:15 E126, 11:30–13:00 E126, Sat 22. 11. 9:45–11:15 E126, 11:30–13:00 E126, Sat 6. 12. 9:45–11:15 E126, 11:30–13:00 E126, L. Knihová
B_AJA_5/vM22PH: Sat 8. 11. 9:45–11:15 E127, 11:30–13:00 E127, Sat 22. 11. 9:45–11:15 E127, 11:30–13:00 E127, Sat 6. 12. 9:45–11:15 E127, 11:30–13:00 E127, V. Kopalová
B_AJA_5/1MMO: Tue 8:45–9:29 M16, Tue 9:30–10:15 M16, Thu 10:30–11:14 M16, Thu 11:15–12:00 M16, Š. Hronová
B_AJA_5/1MPH: Tue 12:15–12:59 E123, Tue 13:00–13:45 E123, Thu 8:45–9:29 E124, Thu 9:30–10:15 E124, D. Mari
B_AJA_5/2MPH: Tue 12:15–12:59 E024, Tue 13:00–13:45 E024, Thu 8:45–9:29 E125, Thu 9:30–10:15 E125, D. Langášková
B_AJA_5/3MPH: Tue 12:15–12:59 E222, Tue 13:00–13:45 E222, Thu 8:45–9:29 E122, Thu 9:30–10:15 E122, E. Arientová
B_AJA_5/4MPH: Wed 10:30–11:14 E222, Wed 11:15–12:00 E222, Thu 8:45–9:29 E123, Thu 9:30–10:15 E123, M. Vaváková
B_AJA_5/5MPH: Tue 15:45–16:29 E122, Tue 16:30–17:15 E122, Thu 12:15–12:59 E222, Thu 13:00–13:45 E222, E. Arientová
B_AJA_5/6MPH: Tue 12:15–12:59 E027, Tue 13:00–13:45 E027, Thu 12:15–12:59 E224, Thu 13:00–13:45 E224, M. Vaváková

Prerequisites

Successful completion of B_AJA_4

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Marketing Communication (programme VSFS, B-EKM) (2)

Course objectives

Mastering professional language and its practical use is the main objective of the course with a special focus on lexical and fraseological units in professional and technical English, deeper fixing of grammar structures, comprehension of spoken language, both direct and recorded, communication in business environment and improvement in written English.
The key topics are personal finance, financial centres, trading, indicators, wrongdoing and corruption.Nosnými tématy profesního jazyka jsou osobní finance, finanční centra, obchodování, finanční ukazatele a korupce. The technical English topics are focused on the marketingový mix, SWOT analysis, marketing strategy and the marketing plan, marketing ethics,, marketingové micro- a macro- environment, legal issues in marketing, marketing research, new product development and brainstorming.

The course objectives are valid for the part-time study programme as well.

Syllabus

• This sylabus is designed for the full-time study programme. The requirements for part-time study programme are in "study materials" in the IS.
  
  Course book:
  Chosen grammatical topics (English Grammar in Use, 3rd Edition, Raymond Murphy)
  Business Vocabulary in Use Intermediate: Units 35-40
  Professional English in Use - Marketing: Units 1-12
  
  Seminar´s content:
  
  1-2 TM – Grammar - Tense review: Present Simple x Present Continuous; Action x State verbs
  3-4 BViU-I U 35 - Personal finance
  5-6 PEiU-M U 1 – The marketing mix 1
  7-8 TM – Grammar – Past Simple x Present Perfect Simple
  9-10 BViU-I U 36 – Financial Centres
  11-12 PEiU-M U 2 - The marketing mix 2
  13-14 TM – Grammar – Relative clauses
  15-16 BViU-I U 37 – Trading
  17-18 PEiU-M U 3 – SWOT analysis
  19-20 TM – Grammar – Comparison of Adjectives
  21-22 BViU-I U 38 – Indicators 1
  23-24 PEiU-M U 4 – Marketing strategy and the marketing plan
  25-26 Grammar – Future forms – be going to + infinitive
  27-28 BViU-I U 39 – Indicators 2
  29-30 PEiU-M U 5 – Marketing ethics
  31-32 TM – Grammar – Future forms I – will future; Present Continuous and Present Simple
  33-34 BViU-I U 40 – Wrongdoing and corruption
  35-36 PEiU-M U 6 – The market environment
  37-38 PEiU-M U 7 – Legal aspects of marketing
  39-40 PEiU-M U 8,9 – Research 1,2
  41-42 PEiU-M U 10,11 – New product development 1,2
  43-44 PEiU-M U 12 – Brainstorming
  45-46 Revision of grammar, professional concepts and vocabulary
  47-48 Final course evaluation and final test
  

Literature

required literature
• Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0
• Business Vocabulary in Use – Intermediate SECOND EDITION, Bill Mascull, CUP, 2010, ISBN 978-0-521-74862-9
• English Grammar in Use, Third edition (with answers and CD-ROM), Raymond Murphy, CUP, ISBN 978 0 521 53762 9

Teaching methods

Seminars in full-time study; compulsory seminar participation is 75%.

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject assesment is based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In this case the student will have to transfer the subject into the following term/academic year and pay the stipulated fees for the increased number of attempts in order to gain the credits within the particular academic year. Consequently, he/she will have three new attemps to pass the subject (i.e. write a test). 4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.

Language of instruction

Czech

Follow-Up Courses

• B_AJ_6 English Language 6

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin/semestr.

• Enrolment Statistics (Winter 2014, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/winter2014/B_AJA_5