VSFS:B_AJA_5 English Language A 5 - Course Information

B_AJA_5 English Language A 5

Extent and Intensity

0/4. 3 credit(s). Type of Completion: z (credit).

Teacher(s)

Mgr. Eva Arientová (seminar tutor)
Mgr. Marcel Ďurica (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Mgr. Ivona Kuželíková (seminar tutor)
Mgr. Dana Langášková (seminar tutor)
Mgr. Martina Pospíšilová (seminar tutor)
Mgr. Tereza Schlesingerová (seminar tutor)
Mgr. Zuzana Šimonová (seminar tutor)
Mgr. Alena Vacková (seminar tutor)

Guaranteed by

PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková

Timetable of Seminar Groups

B_AJA_5/uM11PH: Tue 6. 10. 14:00–15:30 E225, 15:45–17:15 E225, Tue 20. 10. 14:00–15:30 E225, 15:45–17:15 E225, Tue 3. 11. 14:00–15:30 E225, 15:45–17:15 E225, 19:15–20:45 E225, M. Ďurica
B_AJA_5/vMKL: Fri 16. 10. 17:15–18:45 K203, 19:00–20:30 K203, Fri 23. 10. 17:15–18:45 K203, 19:00–20:30 K203, Fri 30. 10. 17:15–18:45 K203, 19:00–20:30 K203, L. Knihová
B_AJA_5/vMMO: Fri 2. 10. 12:00–13:30 M23, Fri 16. 10. 12:00–13:30 M23, Fri 30. 10. 12:00–13:30 M23, Fri 13. 11. 12:00–13:30 M23, Fri 27. 11. 12:00–13:30 M23, Fri 11. 12. 12:00–13:30 M23, Z. Šimonová
B_AJA_5/vM21PH: Fri 16. 10. 12:00–13:30 E129, 13:45–15:15 E129, Fri 13. 11. 12:00–13:30 E225, 13:45–15:15 E225, Fri 11. 12. 12:00–13:30 E123, 13:45–15:15 E123, M. Ďurica
B_AJA_5/1MMO: Tue 10:30–11:14 M23, Tue 11:15–12:00 M23, Wed 14:00–14:44 M23, Wed 14:45–15:30 M23, Z. Šimonová
B_AJA_5/1MPH: Tue 8:45–9:29 E123, Tue 9:30–10:15 E123, Thu 8:45–9:29 E123, Thu 9:30–10:15 E123, except Thu 29. 10. ; and Thu 12. 11. 8:00–8:45 E123, Thu 19. 11. 8:00–8:45 E123, T. Schlesingerová
B_AJA_5/2MPH: Mon 14:00–14:44 E122, Mon 14:45–15:30 E122, Thu 12:15–12:59 E122, Thu 13:00–13:45 E122, except Thu 15. 10., except Thu 22. 10. ; and Tue 10. 11. 8:45–10:15 E122, Tue 24. 11. 8:45–10:15 E122, A. Vacková
B_AJA_5/3MPH: Tue 8:45–9:29 E227, Tue 9:30–10:15 E227, Wed 10:30–11:14 E122, Wed 11:15–12:00 E122, M. Pospíšilová
B_AJA_5/4MPH: Wed 10:30–11:14 E129, Wed 11:15–12:00 E129, Wed 12:15–12:59 E129, Wed 13:00–13:45 E129, I. Kuželíková
B_AJA_5/5MPH: Tue 12:15–12:59 E124, Tue 13:00–13:45 E124, Wed 12:15–12:59 E123, Wed 13:00–13:45 E123, D. Langášková
B_AJA_5/6MPH: Tue 12:15–12:59 E122, Tue 13:00–13:45 E122, Wed 12:15–12:59 E227, Wed 13:00–13:45 E227, except Tue 29. 9., except Wed 30. 9., except Tue 6. 10., except Tue 24. 11. ; and Wed 7. 10. 14:00–15:30 E124, Wed 14. 10. 14:00–15:30 E224, Wed 21. 10. 14:00–15:30 E124, Wed 11. 11. 14:00–15:30 E224, E. Arientová

Prerequisites

Successful completion of B_AJA_4

Course Enrolment Limitations

The course is also offered to the students of the fields other than those the course is directly associated with.

fields of study / plans the course is directly associated with

• Marketing Communication (programme VSFS, B-EKM) (2)

Course objectives

Mastering professional language and its practical use is the main objective of the course with a special focus on lexical and fraseological units in professional and technical English, deeper fixing of grammar structures, comprehension of spoken language, both direct and recorded, communication in business environment and improvement in written English.
The key topics are personal finance, financial centres, trading, indicators, wrongdoing and corruption.Nosnými tématy profesního jazyka jsou osobní finance, finanční centra, obchodování, finanční ukazatele a korupce. The technical English topics are focused on the marketingový mix, SWOT analysis, marketing strategy and the marketing plan, marketing ethics,, marketingové micro- a macro- environment, legal issues in marketing, marketing research, new product development and brainstorming.

The course objectives are valid for the part-time study programme as well.

Syllabus

• This sylabus is designed for the full-time study programme. The requirements for part-time study programme are in "study materials" in the IS.
  
  Course book:
  Selected grammatical topics (English Grammar in Use, 3rd Edition, Raymond Murphy)
  Business Vocabulary in Use Intermediate: Units 32-39
  Professional English in Use - Marketing: Units 13-18
  
  Seminars' contents:
  
  1-2 Tense review, Present Simple vs. Present Continuous, Action and state verbs EGiU Units 1,2,3,4;
  3-4 BViU Unit 32 - Share capital and debt. Exercises;
  5-6 PEiU-M Unit 13: Product and service types. Activities;
  7-8 Past Simple, Present Perfect EGiU Units 5,7,8;
  9-10 BViU Unit 33: Success and failure. Exercises;
  11-12 PEiU-M Unit 14: Product life cycles. Activities;
  13-14 Present Perfect Continuous EGiU Units 9,10;
  15-16 BViU Unit 34: Mergers, takeovers and sell-offs. Exercises;
  17-18 PEiU-M Unit 15: Selling products and services. Activities; Students’ presentations
  19-20 Present Perfect, how long, for, since EGiU Units 11,12;
  21-22 BViU Unit 35: Personal finance. Exercises;
  23-24 Present Perfect vs. Past Simple EGiU Units 13,14;
  25-26 PEiU-M Unit 16 – Branding 1. Activities;
  27-28 Relative Clauses EGiU Units 92-96;
  29-30 PEiU-M 17 – Branding 2. Activities; Students’ presentations
  31-32 BViU Unit 36: Financial centres. Exercises;
  33-34 Comparison of Adjectives EGiU Units 105,106,107,108; Writing skills V (Teacher’s Materials);
  35-36 BViU Unit 37: Trading. Exercises;
  37-38 Future forms – Present Continuous and be going to + infinitive. EGiU Units 19,20;
  39-40 PEiU- M 18 Brand values. Activities; Students’ presentations
  41-42 Future forms – will vs. be going to EGiU Units 21,22,23;
  43-44 BViU Units 38+39: Indicators 1, 2. Exercises;
  45-46 Revision of grammar and business/professional vocabulary (BVIU-I, PEIU-M);
  47-48 Final test.
  
  

Literature

required literature
• English Grammar in Use, Third edition (with answers and CD-ROM), Raymond Murphy, CUP, ISBN 978 0 521 53762 9
• Professional English in Use - Marketing, Cate Farrall & Marianne Lindsley, CUP, 2008, ISBN 978-0-521-70269-0
• Business Vocabulary in Use – Intermediate SECOND EDITION, Bill Mascull, CUP, 2010, ISBN 978-0-521-74862-9

Teaching methods

Seminars in full-time study; compulsory seminar participation is 75%.

Assessment methods

1 OBLIGATORY PARTICIPATION IN LESSONS The extent of obligatory participation in lessons has been stipulated as follows: 75% applies to full-time students. The subject assesment is based on the student's results in the Credit Test. It testifies to the fulfilment of study obligations. 2 CREDIT TEST Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt and he/she can do two resits to pass the Credit Test with the lecturer assigned to him. Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will automatically get the assessment “---“ (i.e. failed). 3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “-“ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and he/she will be assessed as failed “---". In this case the student will have to transfer the subject into the following term/academic year and pay the stipulated fees for the increased number of attempts in order to gain the credits within the particular academic year. Consequently, he/she will have three new attemps to pass the subject (i.e. write a test). 4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time at the very latest since the beginning of the term in order to agree alternative ways to fulfil their study obligations due to optional attendance. In case the student verifiably neglects this obligation, he/she will be assessed as failed and the code of “---“ will be entered into the IS. The students who were given the status of ISP on the course of the running term are obliged to contact their assigned lecturer in 14 days at the very latest.

Language of instruction

Czech

Follow-Up Courses

• B_AJ_6 English Language 6

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin/semestr.

• Enrolment Statistics (Winter 2015, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/winter2015/B_AJA_5