VSFS:N_AP Audiovisual Propaedeutics

N_AP Audiovisual Propaedeutics

University of Finance and Administration
Winter 2026

Extent and Intensity

1/2/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Mgr. Kristýna Barbora Brunclíková (seminar tutor)
Mgr. Alexandr Guha (seminar tutor)

Guaranteed by

Mgr. Kristýna Barbora Brunclíková
Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Mgr. Petra Dovhunová

Timetable of Seminar Groups

N_AP/cNPH: each odd Wednesday 12:15–12:59 S24, each odd Wednesday 13:00–13:45 S24, each odd Wednesday 14:00–14:44 S24, each odd Wednesday 14:45–15:30 S24, A. Guha
N_AP/pNPH: Thu 8. 10. 14:00–14:44 E000MM, 14:45–15:30 E000MM, 15:45–16:29 E000MM, 16:30–17:15 E000MM, Thu 5. 11. 14:00–14:44 E000MM, 14:45–15:30 E000MM, 15:45–16:29 E000MM, 16:30–17:15 E000MM, Thu 3. 12. 14:00–14:44 E000MM, 14:45–15:30 E000MM, 15:45–16:29 E000MM, 16:30–17:15 E000MM, K. Brunclíková

Prerequisites

ability to create and critically view audiovisual works

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The course aims to introduce students to the fundamental areas and topics of audiovisuality. It will provide an overview of theoretical and methodological concepts and approaches to images (artworks, photographs, or media texts) and their perception and interpretation (understanding). The course will introduce students to television news reporting, basic concepts, editing rules, and details about the production of television reports. Through practical examples, students will learn how initial information is turned into a report, how television works with sources, and how filming takes place. They will become familiar with the workings of television newsrooms and the hierarchy of news reporting.

Learning outcomes

The course will focus on the production of audiovisual content and will explore contextual connections with new media. The theoretical basis of the course will be supplemented by visual and critical analysis, including practical examples and studio exercises.

Syllabus

1. Idea sources and methods of audiovisual study. 2. Basic characteristics of visual-anthropological discourse (theory and themes). 3. Image, vision, memory, archive. 4. Spectator, perception, interaction. 5. Discourse, episteme, knowledge. 6. Sign, simulacrum, representation, performativity. 7. Film as a tool (means) of visual research, teaching and data presentation. 8. Audiovisual technology. 9. Image analysis I. 10. Image analysis II. 11. Contemporary visuality and visual literacy. 12. Final summary and discussion. • Television news reporting and its specifics, differences from radio and newspaper reporting (different work with sources, issues of running time, editorial systems) • Production hierarchy in Czech television (head of production, editor, editor-in-chief, etc.) • Public vs. private television • Journalism vs. news reporting • Television formats (read, read with synchronization, report, etc.) and jargon (kantna, xdéčko, asyn, konzervy, osa, kostra, stup, etc.) • Specifics of appearing on screen (clothing, language, means of expression) • Topics (current news and own topics – how an entire program is created) • Editor – field work, writing and editing, editor and dramaturg – a day in the newsroom, specifics of live broadcasting, live broadcasts, sports reporting • Ethics and law in television news – source protection, hidden cameras • Basics of editing, editing rules • MoJo (mobile journalism and its role)

Literature

required literature

Kniha o televizi, Jeremy Orlebar, vyd. Akademie múzických umění (AMU), 2012, ISBN: 978-80-7331-246-6
Střihová skladba ve filmu a v televizi, doc. Jan Kučera, Akademie múzických umění (AMU), 2002, ISBN: 80-7331-896-2
Film jakoFilm a televize jako audiovizuální zprostředkování, Štroblová, Soňa, vyd. UJAK, 2009, ISBN: 978-80-86723-73-0

recommended literature