VSFS:B_SRP Specifics of family business - Course Information

B_SRP Specifics of family business

Extent and Intensity

2/0/0. 6 credit(s). Type of Completion: zk (examination).

Guaranteed by

doc. Ing. Naděžda Petrů, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Mgr. Petra Dovhunová

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The aim of the course is to provide students with a systematic understanding of the specifics of family business in both national and international contexts, including its historical, organizational, and strategic dimensions. Students will become familiar with issues of management, governance, succession, communication, and conflict in family firms, as well as their social responsibility and the influence of socioemotional wealth. Special attention is devoted to sustainability, succession, the preparedness of family businesses for the use of renewable energy sources, and the integration of modern technologies (including artificial intelligence tools) into family business practice.

Learning outcomes

Course graduate:
Defines the basic concepts and characteristics of family business and explains its historical development, organizational, and strategic dimensions.
Compares Czech and international approaches to family business management and applies the acquired knowledge to local conditions.
Analyzes the specifics of family business governance and management, including the dynamics of the family–business relationship and the principles of governance and leadership.
Develops a proposal for the strategic development of a family business, taking into account business expansion, succession, and long-term sustainability.
Understands the importance of a succession strategy plan, including the analysis of business readiness and the transfer of management and ownership.
Becomes familiar with the principles of effective internal communication and conflict resolution in family firms.
Designs a strategy for external communication and brand building of a family business using modern communication tools.
Assesses the importance of socioemotional wealth and social responsibility, including the impact of ESG elements (renewable resources) on the functioning of family businesses. Evaluates the preparedness of family businesses for the use of renewable energy sources and proposes their integration into corporate strategy.
Becomes familiar with strategies for financing and managing family wealth, including capital management for sustainable development.
Integrates the use of modern technologies and artificial intelligence tools into family business practice.
Develops presentation and argumentation skills through the preparation and defense of a project (e.g., family constitution or strategic business plan).
Connects knowledge from other courses (marketing, finance, law, management) into a comprehensive understanding of family business.

Syllabus

• Lectures
• Identity of family business: fundamental dilemmas, history, and vision.
• Family businesses around the world: international experiences and inspiration.
• Specifics of governance and management in family businesses.
• Strategic planning and management in family business: trade, expansion, and parallel planning.
• Succession – preparation and management of a succession strategy project, analysis of business readiness. Processes related to the transfer of management to the next generation.
• Succession management strategies – processes associated with changes in the post-succession phase, transfer of ownership, company restructuring, and establishment of a trust.
• Conflict as an inherent and permanent part of interpersonal relations, internal communication.
• Strategic marketing management, external communication, and building the brand of a family business.
• Socioemotional wealth, social responsibility of family business and its perception by the environment, ESG elements.
• Sustainable business from the perspective of a company’s readiness to adopt renewable energy sources.
• Financing of family business – sources, options, and management of family assets.
• Barriers and support for the development of family businesses in the national and international context.

Literature

required literature
• PETRŮ, Naděžda. Nástupnická strategie v českých rodinných podnicích. 1. vyd. Praha: Vysoká škola finanční a správní, a.s., 2018. 104 s. SCIENCEpress. ISBN 978-80-7408-162-0., dostupná z https://drive.google.com/file/d/1r6YH1YNC2DYmoHKCLXz1ApKhsQccac3M/vi
• PETRŮ, Naděžda. RODINNÉ PODNIKÁNÍ fenomén, příležitost, budoucnost. 1. vyd. Praha: Vysoká škola finanční a správní, a. s., 2020. 278 s. EUpress. ISBN 978-80-7408-207-8.

recommended literature
• ZELLWEGER, Thomas M. Managing the family business: theory and practice. Cheltenham, UK: Edward Elgar Publishing, [2017]. ISBN 978-1-78347-070-9.
• REŽŇÁKOVÁ, M. a kol. Určování hodnoty rodinných podniků v procesu nástupnictví. Brno: Vatium. 2022. ISBN 978 80 314 6130 7

not specified
• STEENKAMP, Jan-Benedict E.M. Global Brand Strategy : World-wise in the Age of Branding. 1st ed. London: Palgrave Macmillan. 2017. eBook. ISBN 9781349949939.
• Proquest, články vztažené k rodinnému podnikání
• MARTEL, Judy. Rodinné firmy na rozcestí. Jak postupovat při nástupnictví, dědictví a udržení rodinné soudržnosti. 1. vyd. Praha: Grada Publishing, a.s. 2017. 240 s. ISBN 978-80-271-0332-4
• NAĎOVÁ-KROŠLÁKOVÁ, Monika. Rodinné podnikanie ako významná zložka ekonomických aktivít v hospodárstve Slovenska. Zlín : Radim Bačuvčík - VeRBuM, 2020. ISBN 978-80-88356-02-8.
• MIKETA, Kamil. Mapa úspěchu. 111 tajemství firem, které změnily tvář české ekonomiky. 1.vyd. Praha: Mladá fronta, a.s. 2016. 196 s. ISBN 978-80-204-4352-6.
• BEDNÁŘ, Vojtěch. Konflikty ve firmách. Příčiny, následky, řešení. 1.vyd. Praha: Management Press. 2015. 144 s. ISBN 9788072613472
• TETŘEVOVÁ, Liběna. Společenská odpovědnost firem společensky citlivých odvětví. 1. vyd. Praha: Grada, 2017. 215 s. ISBN 978-80-271-0285-3.
• MACHEK, Ondřej. Rodinné firmy. 1.vyd. Praha: C.H.Beck. 2017. 160 s. ISBN 978-80-7400-638-8
• SEKNIČKA, Pavel a Anna PUTNOVÁ. Etika v podnikání a hodnoty trhu: aktuální metody a nástroje etického řízení : uplatnění etických hodnot, norem a standardů v podnikání : vztahy mezi rizikem a nejistotou v tržním prostředí. 1. vyd. Praha: Grada, 2016. 199
• ROUVINEZOVÁ, Kenyon Denise a John L. WARD. Rodinná firma. Jak vybudovat, úspěšně vést a předat rodinný podnik. 1.vyd. Brno: Barrister & Principal. 2016. 135 s. ISBN 978-80-7485-095-0

Teaching methods

Full-time study Lectures will generally consist of two parts:
theoretical – presentation of key knowledge and concepts of family business, including current scientific findings and practical examples from national and international practice;
practical – analysis of case studies (e.g., succession management, conflict situations, financing, sustainability strategies, and the use of renewable energy sources).
The course may also include: completion of self-assessment questionnaires and reflection, discussions on specific topics, group work, simulations and role-playing (e.g., conflict management or board decision-making), and assignments for home preparation for the following class.
Emphasis will be placed on precise and critical thinking based on verified qualitative and quantitative data, the ability to work with information, trend-based information and presentation systems, and the use of modern digital technologies and artificial intelligence tools (e.g., for data analysis, scenario modeling, project preparation).
Family business management will be presented on a scientific basis as a sequence of interconnected projects and processes.
Part-time study Teaching takes the form of guided consultations, which combine: condensed presentation of key topics, students’ prior self-study, subsequent consultation, exchange of opinions, and sharing of experiences on the given topic.

Assessment methods

Form of completion: examination (5 ECTS).
Full-time study: Participation in the examination is conditional upon active attendance of at least 75 %. Attendance is assessed not only as physical presence, but primarily as active engagement in the class – discussions, interaction, argumentation, and presentation of ideas for home preparation.
Form of examination: oral. The student will present the results of a standardized questionnaire survey and a proposed “road map” for the implementation of one measure leading to the adoption of renewable energy in a family business. The examination also includes a presentation of project recommendations related to a specific family business and a subsequent professional discussion of the work.
Part-time study: Participation in the examination is conditional upon active attendance at a minimum of 50 % of guided consultations (again not only physical presence, but active involvement in discussions, interaction, and argumentation).
Form of examination: oral, in the same scope and format as in full-time study.
Examination papers must be uploaded by students into IS/Assignment Submission before the examination date.

Language of instruction

Czech

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.

Teacher's information

Late arrivals or early departures without an excuse to lectures, tutorials, and consultations will not be accepted.
If a student participates in classes or consultations online via MS Teams, it is expected that, upon the lecturer’s request, the camera and microphone will be turned on.
In the case of an individual study plan (ISP) and absence, students are required to prepare and upload substitute assignments for missed classes into IS/Assignment Submission.

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