N_FKIK Corporate culture and internal communication

University of Finance and Administration
Winter 2016
Extent and Intensity
1/1. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
PhDr. Marek Matějka (seminar tutor)
Ing. Eva Matoušková (seminar tutor)
Guaranteed by
PhDr. Marek Matějka
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová
Timetable of Seminar Groups
N_FKIK/cMPH: each odd Wednesday 15:45–16:29 S23, each odd Wednesday 16:30–17:15 S23, M. Matějka
N_FKIK/pMPH: each odd Wednesday 14:00–14:44 S23, each odd Wednesday 14:45–15:30 S23, M. Matějka
N_FKIK/uMPH: Tue 1. 11. 17:30–19:00 S11, Tue 22. 11. 15:45–17:15 S11, Tue 6. 12. 15:45–17:15 S11, 17:30–19:00 S11, M. Matějka
N_FKIK/vMMO: Sat 12. 11. 9:45–11:15 M15, Fri 25. 11. 15:45–17:15 M26, 17:30–19:00 M26, E. Matoušková
N_FKIK/vMPH: Fri 30. 9. 17:30–19:00 S24, Sat 15. 10. 9:45–11:15 S24, 11:30–13:00 S24, M. Matějka
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the course is that students could define a phenomenon of corporate culture and corporate communication at all   souvilostech in today's corporate practice. He was able to define the process of formation, features and functions of corporate culture, the components functioning of the organization of the company and their impact on corporate culture. Explain the nature and types of corporate culture and its impact on business performance, corporate climate and company image. Explain the possible management systems and their influence on the indoor climate, environment and communication within the company. Characterize the position and role of managers, explain the importance of managerial ethics. Explain the importance of corporate social responsibility. Analyze the specificities of national and corporate culture of multinational organizations, global processes.
Syllabus
  • Contents of lectures: First The concept of corporate culture as a social and cultural system. Second Features and functions of corporate culture. Third Specifics of human behavior in   work environment. Relationship of the individual and the group. 4th Groups and teams in the company and their functioning. 5th Management processes and the formation of social positions with   emphasis on the importance of motivation in   the process. 6th Organization theory and the formation of social positions in the company, the share of managers in creating corporate culture. 7th The relationship between organizational structure and corporate culture 8th Corporate communications - external and internal. 9th Changing the corporate culture and communication in the company. 10th Specifics of multinational firms and the issue of multicultural influences 11th Basics of Social Research in company 12th Corporate identity manual corporate culture.
Literature
    required literature
  • Bedrnova, E., Novy, I. a kol.: Psychologie a sociologie rizeni, Praha, Management Press, 2004 ISBN 978-80-7261-169-0
  • Brooks,I.: Firemni kultura, Brno, Computer Press, 2003 ISBN 80 – 7226 – 763 - 9
  • Hola, J.: Interni komunikace ve firme, Praha, Computer Press, 2006, ISBN 80-251-1250-0
    recommended literature
  • Reichel, J.: Kapitoly metodologie socialnich vyzkumu, Praha, Grada, 2009 , ISBN 80- 7367-040-2
Teaching methods
The basic form of instruction is lecture and follow-up exercise.
Assessment methods
Testing - Participation in the consultations (PS 75 % and KS 50%) - Processing seminary project - Test
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2016/N_FKIK