VSFS:B_KPM Company's Communication with M - Course Information
B_KPM Company's Communication with Media
University of Finance and AdministrationSummer 2015
- Extent and Intensity
- 1/1. 3 credit(s). Type of Completion: z (credit).
- Teacher(s)
- PhDr. Pavel Čírtek (seminar tutor)
- Guaranteed by
- PhDr. Pavel Čírtek
Subdepartment of Management and Marketing – Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Květoslava Dolejšová - Timetable of Seminar Groups
- B_KPM/cMaPH: each even Wednesday 12:15–12:59 E227, each even Wednesday 13:00–13:45 E227, P. Čírtek
B_KPM/cMbPH: each even Wednesday 15:45–16:29 E228, each even Wednesday 16:30–17:15 E228, P. Čírtek
B_KPM/cMMO: each odd Monday 12:15–12:59 M27, each odd Monday 13:00–13:45 M27, P. Čírtek
B_KPM/pMMO: each odd Monday 10:30–11:14 M27, each odd Monday 11:15–12:00 M27, P. Čírtek
B_KPM/pMPH: each odd Wednesday 12:15–12:59 E227, each odd Wednesday 13:00–13:45 E227, P. Čírtek
B_KPM/uMKL: Tue 24. 2. 19:15–20:45 K203, Tue 3. 3. 17:30–19:00 K206, 19:15–20:45 K206, P. Čírtek
B_KPM/uMPH: Tue 10. 3. 17:30–19:00 E129, Tue 31. 3. 14:00–15:30 E127, Tue 7. 4. 15:45–17:15 E127, P. Čírtek
B_KPM/vMMO: Fri 13. 3. 13:45–15:15 M27, 15:30–17:00 M27, Fri 27. 3. 13:45–15:15 M27, P. Čírtek
B_KPM/vMPH: Fri 6. 2. 13:45–15:15 E124, Fri 20. 2. 15:30–17:00 E124, 17:15–18:45 E124, P. Čírtek - Prerequisites
- There are no prerequisites for this course
- Course Enrolment Limitations
- The course is offered to students of any study field.
- Course objectives
- At the end of the course students should be able to understand and explain asic management training media content - text, screenwriting preparation AV communication, prepare for communication with journalists representation in the media, to bring the basic requirements for the contents of media PR, search methods and creative process of thematic contexts, basics of creative writing. Students should have mastered the fundamentals of writing as a genre, its modifications.
- Syllabus
- Contents of lectures: Lecture 1: Historical background and development of marketing messages and text forms, contexts marketing / content in the literature. Literary predecessors marketing messages. By H. Ford to present. Lecture 2: Basic style making resources of language, spoken specifics - handwriting, power words, verbal tools: accent, appellation, metaphor, alliteration, refrain, rhythmic exercises ... verbal canons in selected literary forms, originality, banality, the language of everyday life, newspeak, jargon. 3rd Lecture Typology of written expression in marketing communications company (organizations, institutions) by objective. Press release, press release, communications with journalists , documents for the press conference, presentation texts. Lecture 4: Topic and theme of communication as load bearing elements of marketing information, or - what interested readers, journalists, customers / clients. Personality journalist - his expectations, influence, autonomy, social status, professional and community levels. Lecture 5: The report as a genre fundamentals of marketing communication - its attributes, types. The composition according to the type of communication messages - chronological, accented, emphatic, extended, dialogizovaná. Report as headline, slogan, slogan. Lecture 6: Message content - information hierarchy, pyramid principle, the principle of the tree. Applications in presentation texts. Textual detail, whole. Relevant and irrelevant. Ballast expression in texts , "foaming čechrání". Difficulties in contexts "donkey bridges." Lecture 7: Specifics of radio, television reports - preparing, literary / technical scenarios. Preparation of texts, materials for speaker / manager to resign in according to communication media situation. Lecture 8: Journalistic genres - reportage, interviews, their text attributes, opportunities genre. Basic creative processes. Body author in journalistic genres. Art points, conclusion, summary. Tactics conversation / interview. How to prevent tampering. Communication Pyramid. Lecture 9: The text of the Public Relations, PR implementations media contents in / genres. Editing texts for media authorization. The role of spokesperson. Building contacts with the media, text tools, tactics text communication towards the media. Lecture 10: Printing minimum. Formats binding, cover, cover, cover, embossing, varnish, lamination, slepotick, partial paint, paper, and his comrades, offset printing, letterpress, gravure, printing flat. Lecture 11: Preparation of texts - materials for press conferences, media journalists. Press releases, press kit / press pack. Formats, layout, adjustáž. Lecture 12: Editing texts - proofreading, proofreading marks. Tables of contents, indexes, notes. Preparation for printing, PostScript, printing techniques, types of publications. Break text, basic graphics, location and orientation of text blocks on the page. The parameters of documents from text editors
- Literature
- required literature
- ČÍRTEK, Pavel a Milan KAŠÍK. Marketingová komunikace podniku s médii. Vyd. 1. Praha: Vysoká škola finanční a správní, 2008, 113 s. ISBN 978-807-4080-081.
- Shakespeare, W.: Julius Caesar
- Aristoteles: Poetika
- Křivánek, V., Kupcová, H.: Malý slovník literárních pojmů, Praha – Scientia, 1996
- Černá, J., Kašík, M., Kunz, V.: Public relation, Praha – Eupress, 2006
- recommended literature
- Kolektiv autorů. Písmo ve výtvarné výchově. Praha: SPN, 1985.
- Kanitz, Anja.: Umění úspěšné komunikace, Praha – Grada, 2005
- Black, S.: Nejúčinnější propagace – public relation. Praha: Grada, 1994
- Kočička P., Blažek F.: Praktická typografie. Brno: ComputerPress,2000
- Wolf, J.: Člověk a jeho pradějiny, Praha - Arsci, 1996
- Svoboda, V.: Public relations – moderně a účinně. Praha: Grada Publishing. ISBN 80-247-0564-8
- Ftorek, J.: Tipy a triky, jak vyzrát na novináře. Praha: Trend marketing, č. 6-7 (2005)
- Halada, J., Oswaldová B.: Praktická encyklopedie žurnalistiky. Praha: Libri, 2007. ISBN 978-80-7277-266-7
- Eisner, P.: Čeština poslechem i poklepem. Praha: Pražské nakl. J. Poláčka PLUTO, 1996
- Horáková, I. – Stejskalová, D. – Škapová, H.: Firemní komunikace, Praha – Management press, 2000
- Ruβ-Mohl, S.: Žurnalistika. Praha: Grada. ISBN 80-247-0158-8
- Marvan, J.: Brána jazykem otvíraná, aneb o češtině světové. Praha: Academia, 2004. ISBN: 80-200-0932-9
- Eisner, P.: Chrám i tvrz. Praha: Pražské nakl. J. Poláčka PLUTO. ISBN: 80-902183-2-6
- Andrzej, W. Jabłoński (a kol.).: Politický marketing, úvod do teorie a praxe. Praha: Barrister and Principall, 2006. ISBN: 80-7364-011-2
- Vopěnka, P.: Meditace o základech vědy. Praha: Práh, 2001, ISBN 80–7252-044-X
- Bajčan, R.: Tvorba PR. Praha: MagnetPress. 1. vydání, 2004. ISBN 2-86786- 76
- Teaching methods
- Lectures and seminars in full-time study; tutorials in part-time study; compulsory seminar participation is 75% in full-time study, compulsory tutorial participation is 50% in part-time study.
- Assessment methods
- Credit (3 credits), the subject is closed credit, which is required for active participation and a final seminar paper - stylistic exercise, synopsis, script and shooting script.
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
General note: Bb1.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
- Enrolment Statistics (Summer 2015, recent)
- Permalink: https://is.vsfs.cz/course/vsfs/summer2015/B_KPM