VSFS:N_MarFS Marketing in Financial Service - Course Information
N_MarFS Marketing in Financial Services
University of Finance and AdministrationSummer 2016
- Extent and Intensity
- 2/0. 3 credit(s). Type of Completion: z (credit).
- Teacher(s)
- Ing. Vladimír Ezr, CSc. (seminar tutor)
- Guaranteed by
- Ing. Vladimír Ezr, CSc.
Department of Finance – Departments – University of Finance and Administration
Contact Person: Lenka Pokorná - Timetable of Seminar Groups
- N_MarFS/pFPH: Wed 8:45–9:29 S22, Wed 9:30–10:15 S22, except Wed 23. 3. ; and Wed 30. 3. 8:00–8:44 S22, Wed 6. 4. 8:00–8:44 S22, V. Ezr
N_MarFS/vFPH: Fri 12. 2. 15:30–17:00 S13, Fri 11. 3. 13:45–15:15 S13, 15:30–17:00 S13, V. Ezr - Prerequisites
- There are no prerequisites for this course.
- Course Enrolment Limitations
- The course is offered to students of any study field.
- Course objectives
- Course subject Marketing in Financial Services (MarFS) is designed as a single-term credit is terminated. At the end of this course the student will be able to understand marketing as applied in financial services, especially in banking . It will also be able to explain marketing methods and techniques used in specific types of financial services. The structure of the lectures is therefore based not only on tasks of marketing, as a way of corporate governance in the competitive environment, but also on the specific conditions of its application in the financial services area . Students will be able to survey the market and selection, analysis of internal strengths and weaknesses of the financial institution, making a strategy and plan work product, labor and price, distribution and communication. Information will be given about marketing specialities, like viral, guerilla, buzz etc marketing.Students will be able to use information dedicated to marketing information system, work with the client , human resources management, electronic banking, controlling etc.
- Syllabus
- 1th Marketing in Financial Services - Introduction. 2th The marketing concept. 3th Marketing Communications. 4th Communication mix - 1 section. 5th Communication mix - 2 section. 6th Identifying market segments. 7th Marketing segment. 8th Marketing research - an introduction. 9th The process of marketing research. 10th Research Methods. 11th Marketing mix. 12th Distribution and promotion. 13th Any topic of the students choice concerned with this area.
- Literature
- required literature
- Krajíček, J.: Marketing v peněžnictví. MU Brno ESF, 2005.
- Vaňák, M., Nahodil, F.: Základy marketingu. Praha: VŠFS, 2007.
- Janečková, L., Buštíková, M: Marketing služeb. Praha: Grada Publishing, 2001.
- Spáčil, A.: Péče o zákazníky. Praha: Grada Publishing, 2003.
- Kotler, P., Armstrong, G.: Marketing. Praha: Grada Publishing, 2004.
- Teaching methods
- Teaching takes the form / lectures / seminars / workshops / full-time study / group consultations and managed in the form of study. Minimum mandatory attendance at seminars / workshops in full-time studies is 75%, the controlled group consultations in combined form 50%. Students who fail to meet the mandatory level of participation may be given during the semester additional study obligations (to the extent that will demonstrate academic achievement and acquired competencies necessary for successful completion of course).
- Assessment methods
- Course is successfully completed by credit. It depends on interactive discussion during semminars and lessons as well on form and content of presentation at PowerPoint.
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
- Enrolment Statistics (Summer 2016, recent)
- Permalink: https://is.vsfs.cz/course/vsfs/summer2016/N_MarFS