N_AJ_2 English Language 2

University of Finance and Administration
Summer 2018
Extent and Intensity
0/2. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Mgr. Eva Dudrová (seminar tutor)
Mgr. Pavla Duplinská (seminar tutor)
Mgr. Štěpánka Hronová, MBA (seminar tutor)
PhDr. Ladislava Knihová, Ph.D., MBA (seminar tutor)
Guaranteed by
PhDr. Ladislava Knihová, Ph.D., MBA
Subdepartment of Languages – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Ivana Plačková
Timetable of Seminar Groups
N_AJ_2/vM21PH: Fri 2. 3. 14:00–15:30 S26, 15:45–17:15 S26, Sat 17. 3. 9:45–11:15 S26, 11:30–13:00 S26, Fri 27. 4. 14:00–15:30 S26, 15:45–17:15 S26, L. Knihová
N_AJ_2/vM22PH: Fri 16. 3. 17:30–19:00 S11, 19:15–20:45 S11, Fri 6. 4. 17:30–19:00 S36, 19:15–20:45 S36, Fri 20. 4. 17:30–19:00 S11, 19:15–20:45 S11, E. Dudrová
N_AJ_2/vM23PH: Fri 2. 3. 14:00–15:30 S33, 15:45–17:15 S33, Sat 17. 3. 9:45–11:15 S23, 11:30–13:00 S23, Fri 27. 4. 14:00–15:30 S23, 15:45–17:15 S23, E. Dudrová
N_AJ_2/1MMO: Tue 12:15–12:59 M16, Tue 13:00–13:45 M16, except Tue 13. 3. ; and Tue 27. 3. 14:00–15:30 M16, Š. Hronová
N_AJ_2/1MPH: Thu 8:45–9:29 S22, Thu 9:30–10:15 S22, except Thu 19. 4. ; and Thu 19. 4. 8:45–10:15 S11, L. Knihová
N_AJ_2/2MPH: Wed 14:00–14:44 S33, Wed 14:45–15:30 S33, P. Duplinská
N_AJ_2/3MPH: Thu 8:45–9:29 S14, Thu 9:30–10:15 S14, P. Duplinská
N_AJ_2/4MPH: Wed 15:45–16:29 S33, Wed 16:30–17:15 S33, P. Duplinská
Prerequisites
N_AJ_1 English Language 1
The requirement for the completion of this course is completion of the course N_AJ_1.
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
there are 8 fields of study the course is directly associated with, display
Course objectives
Course objectives: 1.Mastering professional and technical English language. 2.Systematic improvement of knowledge, skills and language habits from the viewpoint of language tools (phonetics, orthography, vocabulary and grammar) as well as language functions (both receptive and productive skills). 3.Semantic and functional focus: monitoring general English language topis (authentic language presentation) + key professional English language topics (mastering presentation of economic and marketing English topics fluently and spontaneously, including the ability to explain details and express conclusions, ideas and views. The key topis are personal selling, ATL/BTL/TTL, media strategy, TV and radio, press, printed documents.. The course objectives are valid for part-time students as well.
Syllabus
  • This sylabus is designed for the full-time study programme. The part-time study programme is reflected in the respective methodological sheets (Czech abbr. ML). Semimars' content: 1-2 Introduction to the course; IE-UI Unit 03 Work-life balance; Multimedia DVD – Happiness is ...?; Focus on Grammar: Relative clauses 3-4 PEIU-M – 31 Personal selling; 5-6 IE-UI Unit 03 Work-life balance; Focus on Vocabulary: Suffixes and collocations; Focus on skills: Dynamic presentations; Focus on function: Hedging, contrasting, and generalizing 7-8 PEIU-M – 32 Above, below and through the line; 9-10 IE-UI Unit 04 Providing a service; Multimedia DVD - New Earswick Village; Focus on Grammar: Narrative tenses 11-12 PEIU-M – 33 Media strategy; PEIU-M – 34 TV and radio; Marketing workshop – PEiU-M Over to you Units 31-33; 13-14 IE-UI Unit 04 Providing a service; Focus on Vocabulary: Gerunds and infinitives; Focus on skills: Being assertive; Focus on functions: Handling complaints 15-16 PEIU-M – 35 Outdoor advertising; Focus on skills: Writing – Press release to mark the company’ 15th year anniversary (TM); 17 -18 IE-UI Unit 05 Looking into the future, Multimedia DVD – Great Barrier Reef; Focus on Grammar: Future tenses 19-20 PEIU-M – 36 The press; PEIU-M – 37 Printed documents; Marketing workshop – PEiU-M Over to you Units 34-37; 21-22 IE-UI Unit 05 Looking into the future, Focus on vocabulary: Future expressions; Focus on Work skills: Describing graphs; Focus on Function: Problems and solutions 23-24 IE-UI Units 3-5 revision – core concepts, vocabulary and phrases; PEiU-M – Units 31-37 revision
Literature
    required literature
  • APPLEBY, Rachel a Frances WATKINS. International Express - Upper-Intermediate: Student's Book with Pocket Book and DVD-ROM. Third Edition. Oxford: Oxford University Press, 2014. ISBN 978-0-19-459787-6
  • FARRALL, Cate a Marianne LINDSLEY. Professional English in Use: Marketing. 1st publ. Cambridge: Cambridge University Press, 2008, 144 s. ISBN 978-0-521-70269-0
    recommended literature
  • MURPHY, Raymond. English grammar in use: a self-study reference and practice book for intermediate students of English: with answers. 3rd ed. Cambridge: Cambridge University Press, 2004, x, 379 s. ISBN 05-215-3762-2
  • GOMM, Helena. Intelligent business. 2nd impression. Harlow: Pearson Longman, 2006. ISBN 978-058-2847-99
  • CLOW, Kenneth E a Donald BAACK. Integrated advertising, promotion, and marketing communications. 4th ed. Upper Saddle River, N.J.: Prentice Hall, c2010, xxi, 454 p. ISBN 01-360-7942-3
  • Mobilní aplikace: English Grammar in Use (iOS & Android)
  • Mobilní aplikace: Oxford Advanced Learner's Dictionary (OALD9)
Teaching methods
Interactive seminars in both types of study (full-time students and part-time students. Obligatory participation in interactive seminars: 75% full-time students; 50 % part-time students. Students who were not able to attend the seminars in the required percentage could be asked to work out additional tasks in the extent sufficiently proving their compentences necessary for successful completion of the subject.
Assessment methods
1 OBLIGATORY PARTICIPATION IN LESSONS
The extent of obligatory participation in lessons has been stipulated as follows: 75% applies in full-time study, 50% in part-time study programme.The subject is assessed based on the student's results in the Credit Test. The test testifies to the fulfilment of study obligations.

2 CREDIT TEST
Reaching the result of minimum 60 points out of 100 points (maximum) is the precondition to gain the credit. The student is entitled to one regular attempt (sit) and further resits to pass the Credit Test with the lecturer assigned to him.
Note: The students who will be convicted of fundamental violation of the Study and Examination Code while writing the Credit Test (namely the forbidden use of mobile phones, spy pen cameras etc.) will get the remark “fraud incident“ into the notepad (i.e. the loss of one attempt).

3 INSUFFICIENT ATTENDANCE In case of insufficient attendance between 75-40%, the assessment “administrative - “ will be entered into the IS and the person concerned automatically loses one attempt to sit the test. The seminar attendance less than 40 % means that the student didn't meet the minimum required study obligations and the credit rating to the notepad in IS reads as follows: “absolutely insufficient attendance“ and the student will be entitled to one sit only.

4 STUDENTS WITH INDIVIDUAL STUDY PLAN The students with the approved Individual Study Plan (ISP) are obliged to get in touch with their lecturer in three weeks’ time since the beginning of the term at the very latest in order to agree alternative ways of fulfilling their study obligations due to optional attendance. In case the student verifiably neglects this obligation, the credit rating to the notepad in IS reads as follows "non-contact ISP" and the student will lose one sit to pass the test. The students who were given the status of ISP on the course of the running term are obliged to contact lecturer assigned to them in 14 days at the very latest.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12hodin KS/semestr.
The course is also listed under the following terms Winter 2007, Summer 2008, Summer 2009, Summer 2010, Winter 2010, Summer 2011, summer 2012, Winter 2012, Summer 2013, Summer 2014, Summer 2015, Summer 2016, Summer 2017, Summer 2019, Summer 2020, Summer 2021, Summer 2022, Summer 2023, Summer 2024, Summer 2025.
  • Enrolment Statistics (Summer 2018, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/summer2018/N_AJ_2