D 2015

Eye tracking as a method of getting feedback in Neuromarketing

ROSENLACHER, Pavel and Jaromír TICHÝ

Basic information

Original name

Eye tracking as a method of getting feedback in Neuromarketing

Authors

ROSENLACHER, Pavel and Jaromír TICHÝ

Edition

London, Proceedings of the 3rd CER Comparative European Research Conference - International Scientific Conference for PhD Students of EU Countries, 2015

Publisher

Sciemcee Publishing

Other information

Type of outcome

Proceedings paper

Confidentiality degree

is not subject to a state or trade secret

Publication form

storage medium (CD, DVD, flash disk)

Organization unit

University of Finance and Administration

ISBN

978-0-9928772-6-2

Tags

Tags

International impact, Reviewed
Changed: 24/2/2017 10:53, Ing. Dominika Moravcová