D 2015

Advertising Spots and Influence of Emotion on their Memorization

TICHÝ, Jaromír; Pavel ROSENLACHER and Petra HOSPODKOVÁ

Basic information

Original name

Advertising Spots and Influence of Emotion on their Memorization

Authors

TICHÝ, Jaromír; Pavel ROSENLACHER and Petra HOSPODKOVÁ

Edition

London, Proceedings of the 4th CER Comparative European Research Conference - International Scientific Conference for PhD Students of EU Countries, 2015

Publisher

Sciemcee Publishing

Other information

Type of outcome

Proceedings paper

Confidentiality degree

is not subject to a state or trade secret

Publication form

storage medium (CD, DVD, flash disk)

Organization unit

University of Finance and Administration

ISBN

978-0-9928772-8-6

Tags

Tags

International impact, Reviewed

Links

IGA7770, research and development project.
Changed: 14/11/2015 14:49, Ing. Pavel Rosenlacher, Ph.D.