Number of results: 126
Results of 2 selected fields/plans of studyDucháčová, Gabriela
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Building a corporate identity using the tools IMK
Dvoryadkina, Valeriya
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: The impact of advertising on the market of luxury goods
Dvořák, Tomáš
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Attitudes of the Czech public to advertising
Dvořáková, Sára
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Three types of persuasive communication – expert trust, motivation, and fear (case study)
Eliášová, Ivana
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Discounts and brand management
Fajstavrová, Marie
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Marketing Communication in Startup Environment
Fidlerová, Marcela
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Observation in Marketing Research
Fiedler, Lucia
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Factors influencing purchasing decisions of Czech consumers
Friedmannová, Dina
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Consumption-driven Hedonism and the Quest of Happiness in an Affluent Society
Gorbik, Irina
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Marketing Communication in the Setting of the International Film Festival Startup
Gruntorád, Ondřej
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Proposal and Marketing Campaign Evaluation
Grussová, Hana
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Duration of advertising spot and its memorization
Gudimovich, Anastasiia
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Crisis communication and its role in the marketing plan
Háček, Jiří
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Service Marketing - Communication in the field of Public Transport
Hassmanová, Markéta
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Marketing strategy of a chosen company
Hermanovská, Kristína
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Ethics of marketing professional
Hofmanová, Kateřina
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Loyalty program as a key part of a marketing strategy
Horn, Max
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Subcultures in Advertisement
Horňáková, Andrea
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Consumption habits in globalized consumer society
Hovorková, Pavlína
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Green Consumer in the Circumstances of the Consumer Society