Number of results: 183
Results of 2 selected fields/plans of studyJarcovjáková, Beata
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Social marketing - content, specificity and efficiency - analysis of specific cases
Jenšíková, Magdaléna
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Marketing of classical music festivals
Jinda, Martin
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Digital transformation in B2B market from the marketing point of view
Jíra, Lukáš
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Political marketing
Jodasová, Eliška
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Historical development of advertising and changes of persuasive communication
Jodlová, Šárka
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Loyalty program as a key part of marketing strategy
Jungová, Lenka
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Influencer marketing and its use in destination management.
Jurečko, Michal
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Video as a Marketing Tool in E-commerce Sales Promo
Kalchenko, Anastasiia
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2024
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: A global brand and its influence on consumer behaviour
Karlovský, Ondřej
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Marketing in sport
Kaválková, Lucie
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2024
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Promotional items from the perspective of psychology
Klevets, Kamila
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2025
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: The lifestyle of the young generation in the context of implementing the „Green Deal initiatives “.
Klíma, Ondřej
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Possibilities of electromobility promotion in the Czech environment
Kmochová, Radka
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Personality typology and degree of experienced stress of university students
Kněžourová, Nikola
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Crisis Communication and Its Role in Marketing Plan
Kobrlová, Nicole
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Private Label Marketing
Kolmanová, Sára
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2025
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Art marketing with a focus on film festivals
Köstl, Nina
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: New trends in marketing communication of professional sports clubs
Košťál, Petr
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2024
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: Shopping Theory and the Impact of the COVID-19 Pandemic on Generation X and Z Consumer Behaviour in eCommerce
Kotabová, Sára
(the defence was successful)Master's degree programme (following the bachelor's one), University of Finance and Administration, 2025
Programme: Marketing CommunicationStudy plan: Marketing Communication
Master's thesis: The effect of depressed mood on the perception and experience of advertising