Number of results: 126

Results of 2 selected fields/plans of study
Faculty
University of Finance and Administration
Field of Study/plan
VSFS - Marketing Communication: Marketing Communication
include only defended theses

Szabó, Nikola

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Strategic brand building of Agentura Harmonie: case study

Šilhánová, Martina

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: CSV as a Part of Marketing Communication

Šindelář, Martin

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Optimization marketing communication of the Tatran Střešovice sports club

Šmajsová, Tereza

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Focus Group in Marketing Research

Šplíchal, Jan

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: The rise and fall of the social network Facebook and its use in marketing

Šteffelová, Kristýna

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: The role of food styling in current eating habits

Štejnarová, Ivana

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: An Analysis of a Sustainability Report as a Tool of Marketing Communications with a Focus on Sustainable Human Resource Management and Employee Engagement

Švecová, Eva

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Green marketing in garment industry and its influence on the customer decision-making

Tereková, Michaela

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Emotional marketing and personality typology

Tesařová, Michaela

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Product placement on blog and the level of its awareness by the consumer

Tomanová, Eva

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: The Selection of the Media Content by the GenZ with the Emphasis on Advertising

Topičová, Šárka

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Building a corporate identity of the chosen company using the tools IMC

Tuček, Martin

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Key factors for successful implementation of the Industry 4.0 concept in the Czech Republic

Tykal, Jaromír

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: CRM in Theory and Practice

Urbanová, Monika

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Design of integrated marketing communication for the Prague Zoo

Vajner, Jan

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Customer's attitude to the electromobility in the Czech Republic

Válek, David

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: CRM and the Role of Data Analysis in a Modern Marketing Approach

Veber, Jiří

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Social Responsibility of Sports Organizations

Voborská, Tereza

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Promotion of music festivals in the Czech Republic

Volicerová, Karin

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: The spa triangle in UNESCO: challenges for marketing communication and destination management