Number of results: 126

Results of 2 selected fields/plans of study
Faculty
University of Finance and Administration
Field of Study/plan
VSFS - Marketing Communication: Marketing Communication
include only defended theses

Chvílová, Vendula

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Competing with Gigants – Survival Strategies for Local Companies in Global Market

Chytrová, Ivana

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Marketing Tools for Recruiting IT Specialists

Jančaříková, Kristina

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Product placement on the blog and the rate of its awareness by consumer

Janečková, Tereza

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Building corporate identity using IMC tools

Jarcovjáková, Beata

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Social marketing - content, specificity and efficiency - analysis of specific cases

Jenšíková, Magdaléna

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Marketing of classical music festivals

Jinda, Martin

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Digital transformation in B2B market from the marketing point of view

Jíra, Lukáš

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Political marketing

Jodasová, Eliška

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Historical development of advertising and changes of persuasive communication

Jodlová, Šárka

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Loyalty program as a key part of marketing strategy

Jungová, Lenka

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Influencer marketing and its use in destination management.

Jurečko, Michal

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Video as a Marketing Tool in E-commerce Sales Promo

Karlovský, Ondřej

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Marketing in sport

Klíma, Ondřej

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Possibilities of electromobility promotion in the Czech environment

Kmochová, Radka

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Personality typology and degree of experienced stress of university students

Kněžourová, Nikola

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Crisis Communication and Its Role in Marketing Plan

Kobrlová, Nicole

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2023

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Private Label Marketing

Köstl, Nina

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: New trends in marketing communication of professional sports clubs

Koutník, František

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2021

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Marketing Strategy of Entry of a Company to New Markets

Koutský, Michal

(the defence was successful)

Master's degree programme (following the bachelor's one), University of Finance and Administration, 2022

Programme: Marketing Communication
Study plan: Marketing Communication
Master's thesis: Use of neuromarketing in financial services