NA_Lob Lobbying

Vysoká škola finanční a správní
léto 2025
Rozsah
0/2/0. 12 hodin KS/semestr. 3 kr. Ukončení: z.
Garance
Ing. Petr Mach, Ph.D.
Katedra ekonomie a managementu (FES, KEM) – Katedry – Vysoká škola finanční a správní
Kontaktní osoba: Bc. Kateřina Konupková
Předpoklady
There are no formal prerequisites for this course. Students are assumed to have passed basic management, marketing and economics courses.
Omezení zápisu do předmětu
Předmět je otevřen studentům libovolného oboru.
Cíle předmětu
The objective of the course is to explain the phenomenon of lobbying, its key principles, techniques, and economic context.
Výstupy z učení
Upon successful completion of this course, students will be able to understand the essence and techniques of lobbying, understand the economics of rent-seeking, distinguish between legal lobbying and corruption, apply the game theory, the logic of collective action, and the decision-making under risk in connection with lobbying.
Osnova
  • 1. What is lobbying (etymology, history, and the causes of lobbying)) 2. Public affairs management (lobbying project management, lobbying marketing, lobbyist’s profile) 3. Political and constitutional system (constitutional theory, legislative process in the Czech Republic, legislative process in the EU, elections and political parties) 4. Corruption (the corruption contract, corruption in criminal law, what is and what is not corruption) 5. Lobbying and ethics (perception of lobbying, the evolution of ethics, Pareto efficiency, negative, zero, and positive-sum games, law as an instrument of business competition) 6. Lobbying and the decision-making under risk (the expected revenue of a lobbying project, the risk management of a lobbying project, utility under risk) 7. Lobbying and the theory of collective action (the logic of collective action, rational ignorance) 8. Public choice theory (utility maximisation in politics, the equilibrium of a lobbyist, the minimum differentiation principle) 9. Rent-seeking I. (the economics of theft, rent in the theory of the firm) 10. Rent-seeking II. (efficient rent-seeking, the welfare cost of rent-seeking, the Tullock paradox) 11. Lobbying and game theory (unenforceable contracts, stag hunt, prisoner’s dilemma) 12. Regulation of lobbying (lobbying under no regulation, laws on lobbying, corporatism) 13. Fundraising (basic principles of fundraising, donation in consumer choice, motivation to give)
Literatura
    doporučená literatura
  • GUYER, Lawrence Robet. Insiders Talk: How to Successfully Lobby State Legislatures: Guide to State Legislative Lobbying, 4th Edition - Revised, updated, Expanded. Engineering the Law, Inc. 2020. 296 p. ISBN 978-0967724256
  • EDELBACHER, Maximilian, Peter C. KRATCOSKI a Bojan DOBOŠEK, ed. Corruption, fraud, organized crime, and the shadow economy. Boca Raton: CRC Press, 2016. eBook. ISBN 978-1-4822-5531-7.
  • BITONTI, Alberto and Phil HARRIS. Lobbying in Europe: Public Affairs and the Lobbying Industry in 28EU Countries. London: Palgave Macmillan. 2017. eBook. ISBN 9781137552563
  • ZETTER, Lionel. Lobbying: The art of political persuasion. 2014. ISBN 9780857194541
  • OECD. Lobbyists, Governments and Public Trust. Volume 3. Implementing the OECD Principles for Transparency and Integrity in Lobbying. OECD Publishing. doi: 10.1787/9789264214224-en. 2014. 228 s. ISBN 978-92-64-21421-7
  • NOWNES, Anthony J. Interest Groups in American Politics? Pressure and Power. 2nd ed. Hoboken : Routledge. 2013. eBook. ISBN 9781136658068.
  • LIBBY, Pat. The lobbying strategy handbook. Second editions. Oxford University Press. 2020. 324 p. ISBN 978-0197530191
  • MACH, Petr. Lobbing. 1. vyd. Praha: VŠFS, 2021, 132 s. ISBN 978-80-7408-216-0. URL info
Výukové metody
The 12-lecture cycle will take place in the full-time form of the lectures and will be supplemented by practical examples of lobbying and fundraising practice as well as discussions on specific topics. Interactive teaching methods will focus on gaining the ability of students to present and defend their opinion, insight, ability to argue. Combined form of study - 4 blocks of study requires continuous preparation of students for mass consultations, which will focus on practical applications in order to optimally use the knowledge of the given subject as well as personal life, leisure activities and business practice. The student acquires professional skills mainly through his / her own processing, case studies and preparation of partial presentations. Learning outcomes of the course unit The course is based on critical thinking focused on presentation, communication and argumentative ability, active approach to the world, open access to ethical discussions. Emphasis is placed not on accurate thinking based on verified qualitative and quantitative data, on the ability to work with information, with trend information and presentation systems. Lobbying and fundraising is a science-based framework of interconnected projects and processes in the public legal environment.
Metody hodnocení
The sudents receive credit upon successfully submitting their homework, active participation on lectures/seminars, and passing the final test.
Attendance: Attendance is required at least 75% of the lectures (to count for attendance students must actively participate, discuss, and interact)
Vyučovací jazyk
Angličtina
Informace učitele
Petr Mach, Ph.D. teaches microeconomics, macroeconomics, monetary theory and policy and lobbying at VSFS.
Další komentáře
Předmět je dovoleno ukončit i mimo zkouškové období.
Předmět je zařazen také v obdobích léto 2011, léto 2012, léto 2013, léto 2014, léto 2015, léto 2016, léto 2017, léto 2018, léto 2019, léto 2020, léto 2021, léto 2022, léto 2023, léto 2024.
  • Statistika zápisu (nejnovější)
  • Permalink: https://is.vsfs.cz/predmet/vsfs/leto2025/NA_Lob