VSFS:B_RP_2 Business Management 2 - Course Information

B_RP_2 Business Management 2

Extent and Intensity

2/1/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Roman Mentlík, Ph.D. (seminar tutor)
Ing. Miroslav Pavlák, Ph.D. (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)

Guaranteed by

Ing. Mgr. Jaromír Tichý, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Mgr. Petra Dovhunová

Prerequisites

B_RP_1 Business Management 1
The requirement for the completion of this course is completion of the course B_RP_1.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The aim of the course is to build on the knowledge acquired in the subject Business Management 1 and to introduce students to the basic processes of managing other business departments. The aim of the course is to provide students with a deeper understanding of advanced areas of business management and to develop their ability to apply theoretical knowledge in the real practice of Czech and foreign companies. Students will become familiar with financial management tools, investment decision-making methods and business financing options. Emphasis is placed on quality and innovation as key factors of competitiveness, on the identification and management of business risks and on the role of human resources in modern management. The course further develops knowledge in the field of logistics and supply chains, the implementation of the concepts of Industry 4.0 and 5.0 and the use of digital technologies. The teaching also includes a reflection on the principles of sustainability and circular economy and their impact on business strategies. Students will acquire the ability to analyze the causes of bankruptcy and the demise of a company, assess the possibilities of restructuring or liquidation and formulate recommendations for maintaining the long-term stability and growth of a company. The course aims to develop analytical and decision-making skills, critical thinking, and the ability to defend proposed solutions in the context of real business situations.

Learning outcomes

After successfully completing the course, the student will have the following professional knowledge and skills:
• Understand the principles of financial management of a company and explain the methods of planning, budgeting and financial performance analysis.
• Analyze investment decision-making options and assess the suitability of financing sources, including the application of DCF, NPV and IRR methods.
• Explain the principles of quality management and innovation and apply them to examples of successful Czech companies.
• Identify and evaluate the main business risks and propose procedures for their management and mitigation.
• Assess the role of HR management in business management and propose measures for the development of human capital.
• Analyze logistics and supply chain processes and propose optimization solutions using the principles of Industry 4.0 and 5.0.
• Understand the importance of innovative technologies and digitalization for increasing the competitiveness of companies.
• Explain the principles of circular economy and sustainable business and apply them in the context of corporate strategies.
• Analyze the reasons for bankruptcy and the demise of a company and describe the procedures associated with liquidation, restructuring or insolvency.
• Evaluate complex corporate processes from the perspective of strategy, finance, HR, innovation and sustainability and propose recommendations for their effective management.
• Develop teamwork, critical thinking and presentation skills through the processing of case studies focused on Czech companies awarded in business competitions.

Syllabus

• Lectures
• 1. Financial Management I. – cost, revenue management, EBITDA, EBIT, EBT, EAT, cashflow, FCF
• 2. Financial Management II. – asset management, liability management, balance sheet planning and enterprise value management
• 3. Investment decision-making – investment triangle, business plan and break-even point, DCF method, IRR
• 4. Enterprise financing management – ​​financial resources, capital market
• 5. Quality management – ​​quality management objectives, methods, systems (QMS, TQM)
• 6. Innovation and change management – ​​innovation environment, product life cycle, III (invention, innovation, investment), strategic innovation management)
• 7. Risk management (sources, identification, elimination)
• 8. Human resource management (planning, performance management, impact of new technologies)
• 9. Enterprise logistics processes – structure of logistics processes in a manufacturing company, warehousing, distribution, trends in logistics strategies, logistics technologies
• 10. Industry 4.0, 5.0 technologies in enterprise management – ​​automation, robotization, digitalization, additive manufacturing, virtualization, Big Data, artificial intelligence
• 11. Business management models, circular economy, shared economy, renewable energy sources
• 12. Business dissolution – methods and causes, differences between business dissolution without liquidation and during liquidation, rules for financial settlement within the framework of business liquidation
• Exercises
• 1. Topic of lectures 1 and 2 – Financial management I and II. Case study: Kofola ČeskoSlovensko a.s. – financial management and cash flow in a family holding. Task: calculation of EBITDA and proposal of measures to increase operating cash flow.
• 2. Topic of lectures 3 and 4 – Investment decision-making, financing of the company – Case study: SOLSOL s.r.o. (leader in solar technologies) – investment projects in renewable sources. Task: application of the DCF and IRR methods to the planned investment in a photovoltaic power plant.
• 3. Topic of lectures 5 and 6 – Quality and innovation management. Case study: Lasvit s.r.o. (design glass) – how the company applies TQM and innovation in traditional industry. Task: proposal of process improvements according to Lean Six Sigma principles.
• 4. Topic of lectures 7 and 8 – Risk management, HR management. Case study: Seznam.cz a.s. – management of technological and personnel risks in a digital company. Task: identification of risks associated with the recruitment of IT specialists and proposal of mitigations.
• 5. Topic of lectures 9 and 10 – Logistics, Industry 4.0/5.0. Case study: TON a.s. (family company) – implementation of logistics and production innovations in the production of bent furniture. Task: proposal for optimization of warehouse stocks and use of digitalization (e.g. ERP, Big Data).
• 6. Topic of lectures 11 and 12 – Circular economy, company closure. Case study: Nano Energies a.s. (energy) – business models of shared and circular economy in energy. Task: proposal of a model for the company’s transition to sustainable operation using renewable resources. Case study: OKD, a.s. (historical example of gradual decline and liquidation of a mining company in the Czech Republic). Analysis of steps associated with the termination of a company's activities - property settlement, social impacts, legal aspects. ​

Literature

required literature
• RŮČKOVÁ, P. Finanční analýza (7., aktualiz. vyd.). Praha: Grada Publishing, 2022. ISBN 978-80-271-1521-1.
• KISLINGEROVÁ, E. a kol. Cirkulární ekonomie a ekonomika 3. Cirkularita v době energetické a bezpečnostní krize. Praha: Grada Publishing, 2024. ISBN 978-80-247-0809-6.
• VOCHOZKA, M. Finance podniku: Komplexní pojetí. Finanční řízení. Praha: Grada Publishing, 2021. ISBN 978-80-271-3267-6.
• HÁLOVÁ, P., SLABOCH, J., & ŽÍDKOVÁ, D. Ekonomika podniku: Základní oblasti. Plzeň: Aleš Čeněk, 2025. ISBN 978-80-7380-971-3.

recommended literature
• MAŘÍK, M. Metody oceňování podniku. Praha: Ekopress, 2021. ISBN 978-80-87865-94-1.
• SEJKORA, T. Moderní nástroje aktivní politiky finančních inovací a jejich místo v právním rámci finančních služeb v Evropské unii: explorační studie ze států Visegradské skupiny a Pobaltí. Praha: Wolters Kluwer, 2023. ISBN 978-80-7676-435-4.

Teaching methods

Teaching in the full-time form of study will be based on interactive lectures, in which the theory will be supplemented with practical examples, based on which the student will form an idea of ​​the actual role of business management for its successful development. Lectures will include discussions on a given topic, group work, etc. It will also include assignments for homework preparation for the following lesson/exercise.
Teaching in the combined study will be conducted in the form of guided consultation. It assumes ongoing preparation of students for guided group consultations, which will emphasize practical applications with the aim of optimal use of knowledge from the given subject in business practice.
If contact teaching and consultation in the personal presence of the student in the full-time and combined forms of study are impossible, the teaching will be replaced by a distance form of study (online transmission via MS TEAMS) and self-study.
Lectures. Presentation of key theoretical knowledge in the field of financial, investment, innovation and strategic management of a company. Explanation supplemented with diagrams, models and visualizations of processes that will facilitate the understanding of complex links between areas of business. Discussion of current trends in business management in the Czech Republic and abroad and their impacts on practice. Appeal to connect theory and practice - each lecture block ends with a summary of how the knowledge can be applied in real companies.
Exercises - application of knowledge, development of skills. Solution of case studies based on realistically traceable Czech companies awarded in business competitions (EY Entrepreneur of the Year, HK Company of the Year, Forbes TOP Family Firms). Practical tasks focused on financial management (cash-flow calculations, NPV, IRR, break-even point) and their interpretation in the context of decision-making practice. Teamwork on projects, where students formulate recommendations for improving selected business processes and defend them before the teacher and colleagues. Training in the ability to justify one's own outputs and interpret results not only quantitatively, but also qualitatively (impacts on strategy, employees, society).
Modern methods (supported by technology) - motivation, higher interactivity. Use of digital platforms (MS Teams) for interactive voting, continuous knowledge testing and feedback collection. Online work with financial calculators, simulation models and databases (annual company reports, commercial register, statistical databases of the Czech Statistical Office). Collaborative tools (Miro, Padlet, Google Workspace) for team creation of analyses, presentations and proposals for corporate strategies. Integration of artificial intelligence tools (e.g. ChatGPT, AI financial models) for scenario creation and testing of various decision-making options. Lecture recordings in IS as support for self-study and preparation for exercises.

Assessment methods

Conditions for completing the course:
Complete mandatory attendance at the exercises 75% full-time study, 50% combined study for study concentration and ISP students. If not fulfilled, the student will prepare a substitute seminar paper of at least 10 pages in the BP template. The student will choose a topic for this paper and have it approved by the teacher. The condition is the use of at least 3 references from the ProQuest database available for free from IS.VSFS
Continuous evaluation of activities within the exercises, continuous electronic tests. (Furthermore, students take 3 continuous electronic tests during the semester (the availability of tests is published by the course guarantor), the results are automatically written (in points and percentages) in the notebook in the course evaluation B_RP_2.
Final evaluation – Prepare a seminar paper, the topic will be published during the course (the seminar paper will be evaluated with a maximum of 100 points, awarded by the instructor of the exercise). After receiving credit for completing points 1, 2, 3, take the EXAM TEST (electronically). The test is 30 minutes long, 20 questions including arithmetic. Each correctly answered question is evaluated with 1 point. The results are automatically written (in points and percentages) in the notebook in the course evaluation B_RP_2. Evaluation of test results (20-18 points = 1, 17-14 points = 2, 13-11 points = 3, 10-0 points = 4).
It is possible to take the exam – orally or physically in writing, depending on the decision of the teacher (examiner). The exam will consist of 4 questions and each question will be evaluated with a maximum of 5 points. So a total of 20 points. In total, the student can get a maximum of 120 points. Evaluation and grade scale: A 120-100 points, B 99-90 points, C 89-80 points, D 79-70 points, E 69-60 points, F less than 60 points.

Language of instruction

Czech

Further Comments

The course can also be completed outside the examination period.

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