N_StRP Strategic Company Management

University of Finance and Administration
Winter 2014
Extent and Intensity
2/2. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Viktor Hrdina, MBA (seminar tutor)
Ing. Lenka Šimonová (seminar tutor)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)
Guaranteed by
doc. Ing. Endre Tóth, DrSc.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.
Timetable of Seminar Groups
N_StRP/cRMO: Tue 17:30–18:14 M17, Tue 18:15–19:00 M17, V. Hrdina
N_StRP/cR1PH: Mon 10:30–11:14 S14, Mon 11:15–12:00 S14, E. Tóth
N_StRP/cR2PH: Mon 14:00–14:44 S24, Mon 14:45–15:30 S24, L. Šimonová
N_StRP/pRMO: Tue 15:45–16:29 M17, Tue 16:30–17:15 M17, V. Hrdina
N_StRP/pRPH: Mon 8:45–9:29 S01, Mon 9:30–10:15 S01, E. Tóth
N_StRP/uRPH: Tue 14. 10. 15:45–17:15 S23, 17:30–19:00 S11, Tue 11. 11. 15:45–17:15 S11, Tue 18. 11. 15:45–17:15 S11, 17:30–19:00 S11, E. Tóth
N_StRP/vRMO: Fri 26. 9. 17:15–18:45 M27, Sat 25. 10. 9:45–11:15 M17, 11:30–13:00 M17, Fri 7. 11. 15:30–17:00 M25, 17:15–18:45 M25, V. Hrdina
N_StRP/vR2PH: Fri 31. 10. 13:45–15:15 S24, 15:30–17:00 S24, Fri 14. 11. 12:00–13:30 S26, 13:45–15:15 S26, Fri 28. 11. 13:45–15:15 S26, E. Tóth
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Acquisition of managing its strategic ties with business management system. Mastering the content, methods, processes, tools, and processes of strategic management. Internal and external strategic analysis of the company, the most important business strategy, their model concept and impelemntace.
Syllabus
  • 1.Strategic management and business management system 2.Content, principles and model of strategic management 3.External strategic analysis of the company and its surroundings, methods, procedures, models 4.Internal strategic analysis of the company and its components, methods,procedures models 5.Types, kinds, concepts and tools of strategic 6.Strategic decisions - choice of business strategy 7.Ownership, corporate and organizational strategy 8.Business marketing, innovation and investment strategy business 9.Personal and business security strategy 10.Financial information and business strategy 11.Risk management strategies and resilience crises 12.Implementing and updating business strategy
Literature
    required literature
  • Zuzák Roman: Strategické řízení podniku. /Praha, GRADA 2011. ISBN978-80-247-4008-9
    recommended literature
  • Keřkovský, Miloslav, Vykypěl Oldřich:Strategické řízení.C.H.Beck.2006.2 vydání
  •  Dedouchová, Marcela: Strategie podniku. Praha: C. H. Beck, 2001. ISBN 80-7179-603-4.
  •  Fotr, Jiří; Vacík, Emil a kol.: Tvorba strategie a strategické plánování. Praha: Grada Publishing, 2011. ISBN 978-80-247-3985-1.
  •  David, Fred R.: Strategic management concepts: a competitive advantage approach. Boston: Pearson, 2012. ISBN 978-0-273-76760-2.
    not specified
  • Štorch, R., Vacík, E.: Strategické řízení v podnicích a projeketch. Strategické řízení v podnicích a projektech. VŠFS, EUPRESS. 2008
  • Kotler Fhilip, Caslione A.: Chaotika: Computer Press, Brno 2009. ISBN 978-80-251-2599-1
Teaching methods
Lectures, group discussions, demonstrations of practical applications, reports, thematic consultations, processing projekt exercise Self
Assessment methods
Compulsory student participation in exercises, or. public consultation - min. 75% in full-time study and min. 50% in the combined form of study. Credit - active professional work in seminars, attendance, report, according to a subproject agreement and entering teacher. Examination - written test (20 core topics of strategic minima) is a condition for continuing the oral examination.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (Winter 2014, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2014/N_StRP