NA_SM Strategic Management

University of Finance and Administration
Winter 2017
Extent and Intensity
2/2/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Mgr. Emil Velinov, Ph.D. (lecturer)
Mgr. Emil Velinov, Ph.D. (seminar tutor)
Vidhu Maggu, Ph.D. (seminar tutor)
Guaranteed by
Mgr. Emil Velinov, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.
Timetable of Seminar Groups
NA_SM/cBM1PH: Thu 14:00–14:44 S16PC, Thu 14:45–15:30 S16PC, except Thu 14. 12. ; and Mon 20. 11. 15:45–17:15 S16PC, V. Maggu
NA_SM/cBM2PH: Mon 10:30–11:14 S36, Mon 11:15–12:00 S36, except Mon 9. 10., except Mon 20. 11. ; and Mon 23. 10. 8:45–10:15 S36, Thu 14. 12. 10:30–12:00 S23, E. Velinov
NA_SM/pBMPH: Thu 12:15–12:59 S13, Thu 13:00–13:45 S13, except Thu 14. 12. ; and Mon 20. 11. 17:30–19:00 S36, V. Maggu
Prerequisites
There are no prerequisites for this course
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
1. Course purpose: To acquaint students with the basic tools of strategic analysis and with the procedure of formulating and implementing a business strategy. Students gain knowledge about potential sources of competitive advantage and business strategy formulation.
2. Course objectives: Upon successful completion, students should be able to:
- understand basic concepts (strategy, strategic analysis, strategic position, PEST analysis, industry analysis, competitive advantage, strategy execution)
- use different methods and procedures for strategic analysis,
- understand the process of creating a strategy
- formulate a business strategy
Syllabus
  • Main topics (outline) of the course:
  • 1. Basic concepts: vision, mission, strategic goals, strategies. Understanding the process of creating a strategy.
  • 2. Strategic analysis: macro-environment analysis, the meaning of the macro-environment.
  • 3. Analysis of the competitive environment, Porter’s model and its five key strategic implications.
  • 4. Critical success factors in the industry.
  • 5. Company resources and capacity, specific strengths/weaknesses.
  • 6. Competitive advantage.
  • 7. Strategic choices.
  • 8. Strategies at the enterprise level and strategies of business units.
  • 9. Implementation of the strategy.
  • 10. Solving practical problems and case studies
Literature
    required literature
  • HILL, CHARLES, W., L. and GARETH, R. JONES. Strategic management: an integrated approach. 8th ed. Boston: Houghton Mifflin Company, 2008. info
    recommended literature
  • Kaplan, R.S., Norton, D.P. Strategy Maps, Harvard Business School Publishing, 2004, ISBN 1-59139-134-2
    not specified
  • DESS, Gregory, G. and G., T. LUMPKIN. Strategic management: creating competitive advantages. 5th ed. Boston: McGraw Hill, 2010. info
Teaching methods
The course is delivered in the format of 12 lectures of theoretical concepts (90 mins per week) and 12 seminars of their practical application in real-life situations (90 mins per week). Full-time students are obliged to achieve a 75% attendance of seminar sessions.
Assessment methods
The course is completed by credit and final exam. Credit will be awarded upon the instructor's approval of compliance of a business strategy proposal produced and submitted by the student with the guidelines, which are outlined in the syllabus (posted in the IS) and which have been thoroughly explained during the seminars using methods and procedures adopted in class. Students will be eligible to take the final exam once they are given the credit. The final exam will take the form of a written test (60 % points min) and will be graded.
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (Winter 2017, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2017/NA_SM