VSFS:B_RP_1 Business Management 1 - Course Information

B_RP_1 Business Management 1

Extent and Intensity

2/1/0. 6 credit(s). Type of Completion: zk (examination).

Teacher(s)

Ing. Lukáš Blažek, Ph.D. (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)

Guaranteed by

Ing. Mgr. Jaromír Tichý, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kateřina Konupková

Timetable of Seminar Groups

B_RP_1/cEKKV: each odd Thursday 12:15–12:59 KV204, each odd Thursday 13:00–13:45 KV204, except Thu 26. 10. ; and Thu 16. 11. 15:45–17:15 KV206, J. Tichý
B_RP_1/cEKPH: each even Monday 17:30–18:14 E228, each even Monday 18:15–19:00 E228, L. Blažek
B_RP_1/cFPPPH: each odd Monday 17:30–18:14 E228, each odd Monday 18:15–19:00 E228, J. Tichý
B_RP_1/poEKKV: each odd Monday 14:00–14:44 KV206, each odd Monday 14:45–15:30 KV206, each odd Monday 15:45–16:29 KV206, each odd Monday 16:30–17:15 KV206, J. Tichý
B_RP_1/pxEKFPPPH: each odd Monday 14:00–14:44 E230, each odd Monday 14:45–15:30 E230, each odd Monday 15:45–16:29 E230, each odd Monday 16:30–17:15 E230, J. Tichý
B_RP_1/vEKFPH: Fri 29. 9. 17:30–19:00 E227, 19:15–20:45 E227, Sat 14. 10. 14:00–15:30 E228, 15:45–17:15 E228, Fri 3. 11. 17:30–19:00 E228, 19:15–20:45 E228, Sat 25. 11. 9:45–11:15 E225, 11:30–13:00 E225, L. Blažek

Prerequisites

There are no prerequisites for this course.

Course Enrolment Limitations

The course is offered to students of any study field.

Course objectives

The aim of the course is to acquaint students with the basic processes of business management, based on management theory. Students will understand the role of business owners and managers, the importance of creating medium-term strategies and the essence of operational management processes in the field of marketing, business. Special attention will be paid to the role of managers, their competencies and responsibilities in managing key business activities. The lectures will end with a list of prerequisites for the managerial work of the relevant section of the company.

Learning outcomes

Business management includes all activities from setting up the entire management system, values and business rules, organizational structures, coordination of strategies and strategic management to the normal daily operation of processes and performance. It is a cross - sectional area, it uses methods of strategic management, methods of quality and management of efficiency, excellence and more. In this course, students will build on the knowledge gained in the Management Minimum and get acquainted with the basic processes of business management in its organizational units.

Syllabus

• 1. The role of management in a hyper-competitive environment 2. Process management model 3. Strategic management and planning 4. Operational planning 5. Prerequisites for the performance of the manager's profession and work in the management team 6. Marketing strategies and planning 7. Marketing research and analysis 8. Business Planning 9. Business forecasting management 10. Management of the company's distribution processes 11. Business-to-business relationships 12. Receivables and their management

Literature

required literature
• JANUŠKA, Martin. Úvod do operativního řízení podniku. Plzeň: Západočeská univerzita v Plzni, 2018. ISBN 978-80-261-0800-9.
• HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.

recommended literature
• DŘÍMALKA, Filip. Jak uspět v digitálním světě. Praha: Jan Melvil publishing. 2020. 384 s. ISBN 978-80-7555-101-6.
• ŠPERKA, Roman. Informační podpora podnikových procesů. Praha: Ekopress. 2019. 191 s. ISBN 978-80-87865-55-2.
• BELLOVÁ, Jana, BAČÍK, Petr a Jaroslav ZLÁMAL. Management Základy managementu. Praha: Computer Media. 2016. 80 s. ISBN 978-80-7402-173-2.
• NECKAŘ, Petr a David KOLÁŘ. Průvodce úspěšného obchodníka. Praha: Grada Publishing, a.s. 2019. 312 s.ISBN 978-80-271-2218-9.

Teaching methods

Teaching in the full-time form of study will take place on the basis of interactive lectures, in which the theory will be supplemented by practical examples, based on which the student will get an idea of the actual role of business management for its successful development. The lectures will include discussions on the topic, group work, etc. Teaching in combined study will take place in the form of guided consultations. It is assumed that students will be continuously prepared for guided group consultations, in which emphasis will be placed on practical applications with the aim of optimal use of knowledge from the subject in business practice. The minimum compulsory attendance at the full-time form of study is 75%, the combined form of study and ISP students 50%. If contact teaching and consultation in the personal presence of the student in full-time and combined form of study will be impossible, teaching is replaced by distance form of study and self-study.

Assessment methods

Students will be given a seminar paper (on two forms), which will analyze the way of managing the company, the basic performance indicators of the company and demonstrate the student's ability to analyze and make recommendations for the researched company. Detailed assignment of the semester work (two forms) will be published in the study materials of the course. Maximum number of points obtained for the semester work = 70 points. Furthermore, students will receive 3 continuous tests during the semester - each with 15 points. These tests will not be repeated. A student who does not participate in the online test is automatically evaluated for 0 points. In total, from continuous testing 3x15 points, ie max. 45 + 70 points. If the minimum attendance is not met, the student will prepare an additional (requirement for registration) a seminar paper. The topic of the work, its scope and other parameters will be consulted by the student in advance with the teacher. Conversion of points per stamp: A = 100-93 points, (115-93 in fact students can get more points), B = 93-85 points, C = 84-77 points, D = 76-69 points, E = 68-60 points, F = less than 60 points. Students who do not obtain the minimum number of points (60) for obtaining a mark, or students with ambitions for obtaining a mark may apply for an individual examination date.

Language of instruction

Czech

Follow-Up Courses

• B_RP_A2 Business Management A 2

Further comments (probably available only in Czech)

The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 16 hodin KS/semestr.

• Enrolment Statistics (Winter 2023, recent)
  
• Permalink: https://is.vsfs.cz/course/vsfs/winter2023/B_RP_1