B_RP_A1 Business Management A 1

University of Finance and Administration
Winter 2019
Extent and Intensity
2/0/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (lecturer)
Ing. Přemysl Písař, Ph.D., MBA (seminar tutor)
Guaranteed by
Ing. Pavla Břečková, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kamila Procházková
Timetable of Seminar Groups
B_RP_A1/pRKV: each odd Wednesday 14:00–14:44 KV205, each odd Wednesday 14:45–15:30 KV205, each odd Wednesday 15:45–16:29 KV205, each odd Wednesday 16:30–17:15 KV205, J. Tichý
B_RP_A1/pRPH: Mon 8:45–9:29 E129, Mon 9:30–10:15 E129, P. Písař
B_RP_A1/vRMO: Sat 16. 11. 8:00–9:30 M14, 9:45–11:15 M14, 11:30–13:00 M14, J. Tichý
B_RP_A1/vRPH: Fri 22. 11. 14:00–15:30 E223, 15:45–17:15 E223, 17:30–19:00 E223, P. Písař
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Business management encompasses all activities ranging from setting up the entire management system, values and business rules, organizational structures, strategic coordination and strategic management to day-to-day operations and performance. It is a cross-sectional area, it uses methods of strategic management, methods of quality and efficiency management, excellence and others. In this course the students will build on the knowledge gained in the Managerial minima and will get acquainted with the basic processes of company management in its organizational units. Particular attention will be given to the role of managers, their competencies and responsibilities in the management of key corporate activities. The lectures will be completed by a list of prerequisites for the managerial work of the relevant section of the company. Objective of the course in terms of learning outcomes and competences The aim of the course is to acquaint students with basic management processes based on management theory. Students will understand the role of business owners and managers, the importance of creating medium-term strategies and the essence of operational management processes in marketing and business. Particular attention will be paid to the role of managers, their competencies and responsibilities in managing key business activities. The lectures will be completed by a list of prerequisites for the managerial work of the relevant section of the company.
Learning outcomes
The aim of the course is to acquaint students with basic business management processes, based on management theory. Students will become acquainted with the role of business owners and managers, the creation of medium-term strategies and the essence of operational management processes in marketing and business. Particular attention will be given to the role of managers, their competencies and responsibilities in managing key business activities. The lectures will be completed by a list of prerequisites for the managerial work of the relevant section of the company.
Syllabus
  • 1. The role of management in a hyper-competitive environment 2. Process management model 3. Strategic management and planning 4. Operational planning 5. Prerequisites for the performance of the manager's profession and work in the management team 6. Marketing strategies and planning 7. Marketing research and analysis 8. Business Planning 9. Business forecasting management 10. Management of the company's distribution processes 11. Business-to-business relationships 12. Receivables and their management
Literature
    required literature
  • HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.
    recommended literature
  • FIŠER, Roman. Procesní řízení pro manažery. 1. vyd. Praha: Grada. 2014. 176 s. ISBN 978-80-247-5038-5.
  • VÁCHAL, Jan a Marek VOCHOZKA. Podnikové řízení. 1. vyd. Praha: Grada. 2014. 688 s. ISBN 978-80-247-4642-5.
  • JANIŠOVÁ, Dana a Mirko KŘIVÁNEK. Velká kniha o řízení firmy. Praktické postupy pro úspěšný rozvoj. 1. vyd. Praha: Grada. 2013. 400 s. ISBN 978-80-247-4337-0.
Teaching methods
Teaching in full-time form of study will be based on interactive lectures, in which the theory will be supplemented by practical examples, on the basis of which the student will create an idea of ​​the actual role of business management for its successful development. Part of the lectures will be discussions on the topic, group work, etc. Teaching in the combined study will take the form of controlled consultation. It assumes continuous preparation of students for guided group consultations, where the emphasis will be on practical applications with the aim of optimal use of the knowledge of the given subject in business practice. Minimum compulsory attendance in full-time study is 75%, combined form of study and ISP students 50%. If the minimum attendance is not met, the student will prepare an extra seminar work. The student will consult the topic of the work in advance with the teacher who will approve it. The scope of work will be at least 3-4 pages of text in the BP template. At least 3 sources from the ProQuest database (available from IS) will be cited in this work.
Assessment methods
Students will be assigned a research project (seminar work on two forms) at the beginning of the course (about two thirds of the lessons). A detailed assignment of the semester work (two forms) will be published in the study materials of the course. The teacher determines the date of submission of the work (eg the last exercise in full-time study or according to the schedule of combined study) and the date by which it will provide feedback to students. Students who submit their work after the deadline will be penalized by deducting 50% of the total score. Maximum number of points earned for semester work = 60 points Minimum number of points for credit = 60 points. Students who submit the perfect semestral work will be given credit. Other students will pass a credit test (oral / written form - determined by the teacher / instructor). During the exam students answer 4 questions. 10 points each. The total number of points for awarding the credit must be at least 60 points for research work and exam. The purpose of the course is to understand the theoretical knowledge and the ability to use it in practice. The seminar work and the credit test are directed towards this.
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
Teacher's information
For consultation hours please contact teacher by email. Also is possible have a consultation before and after finishing course.
The course is also listed under the following terms Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018.
  • Enrolment Statistics (recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2019/B_RP_A1