N_RCP Pricing Policy Regulation

University of Finance and Administration
Winter 2021
Extent and Intensity
1/1/0. 3 credit(s). Type of Completion: z (credit).
Guaranteed by
Ing. Eva Kostikov, Ph.D.
Department of Finance – Departments – University of Finance and Administration
Contact Person: Lenka Pokorná
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
After completing the course the student will extend and deepen the base of expertise in the field of business management, pricing policies. Students will be able to explain the basic types of pricing, to explain the emergence of conflicts arising from the exchange, describe the basic function of price, define pricing, characterize the strategy and tactics of pricing and understand the factors influencing the choice of pricing strategy.
Learning outcomes
Students will be able to explain the process of pricing of new products and services, explain the nature of costs in pricing the company to explain the need for forecasting of prices, describe pricing throughout the life cycle of products used methods of pricing services, retail pricing clarify, explain the effect of specific factors influencing pricing in international markets and use the selected method of cost enterprise.
Syllabus
  • 1.Theoretical bases of of pricing policy 2.Critical factors of process of price decisions 3.Strategic planning of business price formation 4.Tactical formation of business prices 5.Pricing for new products 6.Price formations 7.Cost-oriented pricing 8.Research of prices and price forecasting process 9.Prices during the life cycle of a product 10.Pricing in commercial enterprises and services 11.Pricing in international markets 12.Activity Based Costing
Literature
    required literature
  • HANNA N., DODGE H. R. Pricing. Zásady a postupy tvorby cen. Praha: Management Press, 1997. ISBN: 80-85943-34-4.
  • KRÁL, Bohumil. Manažerské účetnictví. 3., dopl. a aktualiz. vyd. Praha: Management Press, 2015, 660 s. ISBN 978-80-726-1217-8.
    recommended literature
  • WÖHE G,., KISLINGEROVÁ, E., Úvod do podnikového hospodářství, Přel. Ing. Zuzana, Maňasová, 2 vyd. Praha: C.H. Beck 2007 928 s. ISBN 978-80-7179-897-2
  • GLAZER, Jack Hirshleifer and Amihai. Price, theory and applications. 5th ed. Englewood Cliffs (N. j.): Prentice Hall International Paperback Editions, 1991. ISBN 01-372-1671-8.
  • KOTLER, Philip. Marketing management: analýza, plánování, využití, kontrola. Vyd. 1. Praha: Grada, 1998, 710 s. ISBN 80-716-9600-5.
  • KOTLER, Philip. Marketing. Praha: Grada, c2004, 855 s. ISBN 978-80-247-0513-2.
  • SYNEK, Miloslav. Manažerská ekonomika. 5., aktualiz. a rozš. vyd. Praha: Grada, 2011, 480 s. ISBN 978-80-247-3494-1
Teaching methods
lectures, homework, class consultation.
Assessment methods
Test on theory, seminar paper.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
The course is also listed under the following terms Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020.
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