N_StRP Strategic Company Management

University of Finance and Administration
Winter 2024
Extent and Intensity
2/2/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Lukáš Blažek, Ph.D. (seminar tutor)
Ing. Miroslav Pavlák, Ph.D. (seminar tutor)
Guaranteed by
Ing. Miroslav Pavlák, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kateřina Konupková
Timetable of Seminar Groups
N_StRP/cEKKV: each even Thursday 8:45–9:29 KV204, each even Thursday 9:30–10:15 KV204, each even Thursday 10:30–11:14 KV204, each even Thursday 11:15–12:00 KV204, except Thu 3. 10., L. Blažek
N_StRP/pEKKV: each even Thursday 14:00–14:44 KV204, each even Thursday 14:45–15:30 KV204, each even Thursday 15:45–16:29 KV204, each even Thursday 16:30–17:15 KV204, M. Pavlák
N_StRP/vEKPH: Fri 18. 10. 17:30–19:00 S14, 19:15–20:45 S14, Fri 1. 11. 17:30–19:00 S13, 19:15–20:45 S13, Fri 29. 11. 17:30–19:00 S11, 19:15–20:45 S11, Fri 13. 12. 17:30–19:00 S23, 19:15–20:45 S23, L. Blažek
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the subject is to acquire the essence and relationships of the strategic management of the company in the context of the company management system, to clarify the basic functional relations between business management and strategic management, to explain the necessary necessity and benefits of strategic management of the enterprise, to explain importance and to apply strategic micro and macro- understanding the links between key and functional business strategies, build a plan to implement and update a business strategy. Strategic business management will be seen as a complex management discipline. Strategic management is art, science and skill in formulation, a complex decision making, and subsequent fulfillment of everything that will enable the enterprise to achieve the intended goals, including a sense of direction change.
Learning outcomes
Upon successful completion, students should be able to:
- understand basic concepts (strategy, strategic analysis, PEST analysis, competitive advantage, strategy execution)
- use different methods and procedures for strategic analysis,
- understand the process of creating a strategy - formulate a business strategy
Syllabus
  • 1.Business management system 2.Strategic Business Management System. 3.Strategic microanalysis of the enterprise and its surroundings 4.Strategic macro-analysis of the company 5.Company ownership strategy 6.Marketing and business strategy of the company 7.Financial strategy of the company 8.Production strategies, strategic maintenance management, quality management strategy 9.Enterprise Personnel Strategy 10.Strategic management of security information and communication technologies / risk management 11.Implementation, Strategic Balanced Scorecard, Strategic Map, Innovation management 12.Strategic Innovation Management, other tools suitable for implementing a business strategy
Literature
    required literature
  • TÓTH, Endre a Naděžda PETRŮ. Strategické řízení podniku: (studijní texty předmětu). Praha: Vysoká škola finanční a správní, [2017]. EDUCOpress. ISBN 978-80-7408-151-4.
  • BLAŽEK, Lukáš, Miroslav PAVLÁK, Naděžda PETRŮ, Přemysl PÍSAŘ a Jaroslav ŠMÍD. Řízení inovací a změn: (studijní texty předmětu). Praha: Vysoká škola finanční a správní, 2019. EDUCOpress. ISBN 978-80-7408-183-5.
  • FORET, Miroslav a David MELAS. Marketingový výzkum v udržitelném marketingovém managementu. Praha: GradaPublishing, a.s., 2020. 168 s. ISBN 978-80-271-1723-9
  • FOTR, Jiří a kol. Tvorba strategie a strategické plánování. Teorie a praxe – 2. aktualizované a doplněné vydání. Praha: Grada Publishing, 2020. ISBN 978-80-271-2499-2
  • HUČKA, Miroslav. Základy podnikání a podnikatelský proces. Praha: Grada Publishing, 2021. ISBN 978-80-271-3041-2
  • MACHKOVÁ, Hana a Martin MACHEK. Mezinárodní marketing. Strategické trendy a příklady z praxe – 5. vydání. Praha: Grada Publishing, 2021. ISBN 978-80-271-3006-1
  • SRPOVÁ, Jitka. Začínáme podnikat. Praha: Grada Publishing. 2020. 264 s. ISBN 978-80-271-2253-0.
  • ŠVECOVÁ, Lenka a Jaromír VEBER. Produkční a provozní management. Praha: Grada Publishing, 2021. ISBN 978-80-271-1385-9
  • VOCHOZKA, Marek a kol. Metody komplexního hodnocení podniku. 2. aktualizované vydání. Praha: Grada Publishing, a.s., 2020. 480 s. ISBN 978-80-271-1701-7.
  • PETRŮ, Naděžda, Eva KOSTIKOV, Miroslav PAVLÁK, Miroslav HALOUZKA a Václav PAVLEČKA. Jak rozjet vlastní podnikání nejenom formou STARTUPU. 1. vyd. Praha: Vysoká škola finanční a správní, a.s., 2023, 232 s. EUpress. ISBN 978-80-7408-257-3.
  • PETRŮ, Naděžda, Lukáš BLAŽEK, Marcela PAPALOVÁ, Hana LIPOVSKÁ, Miroslav SVOBODA a Daniela RADIKOVSKÁ. MANAŽERSKÉ MINIMUM nejen pro majitele rodinných firem. 1. vyd. Praha: Vysoká škola finanční a správní, 2023, 204 s. EUpress. ISBN 978-80-7408-247-4
    recommended literature
  • ČERVENÝ, Radim, Alena HANZELKOVÁ a Miloslav KEŘKOVSKÝ. Korporátní strategie: krok za krokem. 1. vyd. V Praze: C.H. Beck, 2016.
  • DOHNAL, Jan a Jan POUR. IT v řízení podniku: MBI. 1. Vyd. Praha: Professional Publishing, 2016. 249 s. ISBN 978-80-7431-160-4.
  • HANZELKOVÁ, Alena, Miloslav KEŘKOVSKÝ a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. 3. přepracované vydání. V Praze: C.H. Beck, 2017. C.H. Beck pro praxi. ISBN 978-80-7400-637-1.
  • HENDL, Jan. Kvalitativní výzkum: základní teorie, metody a aplikace. 4., přeprac. vyd. Praha: Portál, 2016.
  • JOSKOVÁ, Lucie a Lukáš PĚSNA. Správa cizího majetku. Praha: Wolters Kluwer, 2017. Právo prakticky. ISBN 978-80-7552-552-9.
  • KISEĽÁKOVÁ, Dana a Miroslava ŠOLTÉS. Modely řízení finanční výkonnosti v teorii a praxi malých a středních podniků. Praha: Grada Publishing, 2017. Prosperita firmy. ISBN 978-80-271-0680-6.
  • TOMEK, Gustav a Věra VÁVROVÁ. Průmysl 4.0, aneb, Nikdo sám nevyhraje. Průhonice: Professional Publishing, 2017. ISBN 978-80-906594-4-5.
Teaching methods
The lessons will have a lecturing part (theory, new knowledge including practical examples) and a practical part. The former will be focused either on reading economical/business articles and their brief interpretation in order to ensure understanding the expert text, it’s interpretation and possibly to defend the standpoint, the latter will be designed as a preparation of the team presentation project. Teaching in part-time study form will be held as guided consultations, where the previous reading is expected. A truncated presentation of the topic will be followed by the interactive discussion and consultation of the studied topics. In both full and part-time study forms each topic will be mostly presented (in detailed or condensed form – according to the type of study) in PPT presentations, followed by an interactive discussion.
Teaching in the distance form of study will be realized in the form of tutorials, continuous consultation and control of the fulfillment of ongoing tasks, tests.
Assessment methods
The subject is completed by gaining a credit and passing an examination. CONDITIONS to get CREDIT for both full and part-time study form: Active participation in the lectures and in the seminars. Team case study elaboration & it’s active professional presentation (topics of case study must be agreed with lecturer at the beginning of semester). Min 10 pages. !!! Deadline for sending your seminar work to me: one week before passing exam !!! Completion CONDITIONS to pass the EXAM for both full and part-time study form: Knowledge test. 5 questions. To pass the examination student must achieve at least 50% correct answers).
Completion conditions for ISP students are following: 1. to pass the exam test under the above mentioned conditions 2. to write a seminar work.
Distance learning: The conditions for completing the course are as follows: 1. passing the exam test 2. Credit is tied to participation in tutorials (but not only attendance, but active participation in tutorial, discussion, interaction, argumentation) and defending the seminar work.
Students of all forms of teaching (full-time, part-time, distance): late attendance during classes will not be accepted, and if classes are conducted through Microsoft Teams, it is expected that the camera and microphone will be turned on when prompted by a tutor.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 16 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023.

N_StRP Strategic Company Management

University of Finance and Administration
Winter 2023
Extent and Intensity
2/2/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Lukáš Blažek, Ph.D. (seminar tutor)
Ing. Miroslav Pavlák, Ph.D. (seminar tutor)
Guaranteed by
Ing. Miroslav Pavlák, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kateřina Konupková
Timetable of Seminar Groups
N_StRP/cEKPH: Thu 8:45–9:29 S11, Thu 9:30–10:15 S11, except Thu 9. 11. ; and Mon 20. 11. 8:45–10:15 S11, L. Blažek
N_StRP/pEKPH: Wed 14:00–14:44 S32, Wed 14:45–15:30 S32, except Wed 15. 11. ; and Mon 16. 10. 14:00–15:30 S34, M. Pavlák
N_StRP/vEKKV: Fri 29. 9. 14:00–15:30 KV205, 15:45–17:15 KV205, Fri 13. 10. 14:00–15:30 KV202, 15:45–17:15 KV202, Fri 8. 12. 14:00–15:30 KV202, 15:45–17:15 KV202, Fri 15. 12. 14:00–15:30 KV202, 15:45–17:15 KV202, M. Pavlák
N_StRP/vEKPH: Sat 30. 9. 14:00–15:30 E306, 15:45–17:15 E306, Sat 4. 11. 9:45–11:15 E228, 11:30–13:00 E228, Sat 25. 11. 9:45–11:15 E228, 11:30–13:00 E228, Sat 9. 12. 14:00–15:30 E227, 15:45–17:15 E227, M. Pavlák
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the subject is to acquire the essence and relationships of the strategic management of the company in the context of the company management system, to clarify the basic functional relations between business management and strategic management, to explain the necessary necessity and benefits of strategic management of the enterprise, to explain importance and to apply strategic micro and macro- understanding the links between key and functional business strategies, build a plan to implement and update a business strategy. Strategic business management will be seen as a complex management discipline. Strategic management is art, science and skill in formulation, a complex decision making, and subsequent fulfillment of everything that will enable the enterprise to achieve the intended goals, including a sense of direction change.
Learning outcomes
Upon successful completion, students should be able to:
- understand basic concepts (strategy, strategic analysis, PEST analysis, competitive advantage, strategy execution)
- use different methods and procedures for strategic analysis,
- understand the process of creating a strategy - formulate a business strategy
Syllabus
  • 1.Business management system 2.Strategic Business Management System. 3.Strategic microanalysis of the enterprise and its surroundings 4.Strategic macro-analysis of the company 5.Company ownership strategy 6.Marketing and business strategy of the company 7.Financial strategy of the company 8.Production strategies, strategic maintenance management, quality management strategy 9.Enterprise Personnel Strategy 10.Strategic management of security information and communication technologies / risk management 11.Implementation, Strategic Balanced Scorecard, Strategic Map, Innovation management 12.Strategic Innovation Management, other tools suitable for implementing a business strategy
Literature
    required literature
  • TÓTH, Endre a Naděžda PETRŮ. Strategické řízení podniku: (studijní texty předmětu). Praha: Vysoká škola finanční a správní, [2017]. EDUCOpress. ISBN 978-80-7408-151-4.
  • BLAŽEK, Lukáš, Miroslav PAVLÁK, Naděžda PETRŮ, Přemysl PÍSAŘ a Jaroslav ŠMÍD. Řízení inovací a změn: (studijní texty předmětu). Praha: Vysoká škola finanční a správní, 2019. EDUCOpress. ISBN 978-80-7408-183-5.
  • FORET, Miroslav a David MELAS. Marketingový výzkum v udržitelném marketingovém managementu. Praha: GradaPublishing, a.s., 2020. 168 s. ISBN 978-80-271-1723-9
  • FOTR, Jiří a kol. Tvorba strategie a strategické plánování. Teorie a praxe – 2. aktualizované a doplněné vydání. Praha: Grada Publishing, 2020. ISBN 978-80-271-2499-2
  • HUČKA, Miroslav. Základy podnikání a podnikatelský proces. Praha: Grada Publishing, 2021. ISBN 978-80-271-3041-2
  • MACHKOVÁ, Hana a Martin MACHEK. Mezinárodní marketing. Strategické trendy a příklady z praxe – 5. vydání. Praha: Grada Publishing, 2021. ISBN 978-80-271-3006-1
  • SRPOVÁ, Jitka. Začínáme podnikat. Praha: Grada Publishing. 2020. 264 s. ISBN 978-80-271-2253-0.
  • ŠVECOVÁ, Lenka a Jaromír VEBER. Produkční a provozní management. Praha: Grada Publishing, 2021. ISBN 978-80-271-1385-9
  • VOCHOZKA, Marek a kol. Metody komplexního hodnocení podniku. 2. aktualizované vydání. Praha: Grada Publishing, a.s., 2020. 480 s. ISBN 978-80-271-1701-7.
    recommended literature
  • ČERVENÝ, Radim, Alena HANZELKOVÁ a Miloslav KEŘKOVSKÝ. Korporátní strategie: krok za krokem. 1. vyd. V Praze: C.H. Beck, 2016.
  • DOHNAL, Jan a Jan POUR. IT v řízení podniku: MBI. 1. Vyd. Praha: Professional Publishing, 2016. 249 s. ISBN 978-80-7431-160-4.
  • HANZELKOVÁ, Alena, Miloslav KEŘKOVSKÝ a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. 3. přepracované vydání. V Praze: C.H. Beck, 2017. C.H. Beck pro praxi. ISBN 978-80-7400-637-1.
  • HENDL, Jan. Kvalitativní výzkum: základní teorie, metody a aplikace. 4., přeprac. vyd. Praha: Portál, 2016.
  • JOSKOVÁ, Lucie a Lukáš PĚSNA. Správa cizího majetku. Praha: Wolters Kluwer, 2017. Právo prakticky. ISBN 978-80-7552-552-9.
  • KISEĽÁKOVÁ, Dana a Miroslava ŠOLTÉS. Modely řízení finanční výkonnosti v teorii a praxi malých a středních podniků. Praha: Grada Publishing, 2017. Prosperita firmy. ISBN 978-80-271-0680-6.
  • TOMEK, Gustav a Věra VÁVROVÁ. Průmysl 4.0, aneb, Nikdo sám nevyhraje. Průhonice: Professional Publishing, 2017. ISBN 978-80-906594-4-5.
Teaching methods
The lessons will have a lecturing part (theory, new knowledge including practical examples) and a practical part. The former will be focused either on reading economical/business articles and their brief interpretation in order to ensure understanding the expert text, it’s interpretation and possibly to defend the standpoint, the latter will be designed as a preparation of the team presentation project. Teaching in part-time study form will be held as guided consultations, where the previous reading is expected. A truncated presentation of the topic will be followed by the interactive discussion and consultation of the studied topics. In both full and part-time study forms each topic will be mostly presented (in detailed or condensed form – according to the type of study) in PPT presentations, followed by an interactive discussion.
Teaching in the distance form of study will be realized in the form of tutorials, continuous consultation and control of the fulfillment of ongoing tasks, tests.
Assessment methods
The subject is completed by gaining a credit and passing an examination. CONDITIONS to get CREDIT for both full and part-time study form: Active participation in the lectures and in the seminars. Team case study elaboration & it’s active professional presentation (topics of case study must be agreed with lecturer at the beginning of semester). Min 10 pages. !!! Deadline for sending your seminar work to me: one week before passing exam !!! Completion CONDITIONS to pass the EXAM for both full and part-time study form: Knowledge test. 5 questions. To pass the examination student must achieve at least 50% correct answers).
Completion conditions for ISP students are following: 1. to pass the exam test under the above mentioned conditions 2. to write a seminar work.
Distance learning: The conditions for completing the course are as follows: 1. passing the exam test 2. Credit is tied to participation in tutorials (but not only attendance, but active participation in tutorial, discussion, interaction, argumentation) and defending the seminar work.
Students of all forms of teaching (full-time, part-time, distance): late attendance during classes will not be accepted, and if classes are conducted through Microsoft Teams, it is expected that the camera and microphone will be turned on when prompted by a tutor.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 16 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2024.

N_StRP Strategic Company Management

University of Finance and Administration
Winter 2022
Extent and Intensity
2/2/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Lukáš Blažek, Ph.D. (seminar tutor)
Ing. Miroslav Pavlák, Ph.D. (seminar tutor)
Guaranteed by
Ing. Miroslav Pavlák, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kamila Procházková
Timetable of Seminar Groups
N_StRP/cPPPH: each even Monday 8:00–8:44 S26, each even Monday 8:45–9:29 S26, each even Monday 9:30–10:15 S26, each even Monday 10:30–11:14 S26, L. Blažek
N_StRP/pPPPH: each odd Thursday 14:00–14:44 S13, each odd Thursday 14:45–15:30 S13, each odd Thursday 15:45–16:29 S13, each odd Thursday 16:30–17:15 S13, except Thu 10. 11. ; and Mon 7. 11. 14:00–15:30 S26, 15:45–17:15 S26, M. Pavlák
N_StRP/vEKPH: Fri 7. 10. 17:30–19:00 S14, 19:15–20:45 S14, Fri 21. 10. 17:30–19:00 S14, 19:15–20:45 S14, Fri 11. 11. 17:30–19:00 S14, 19:15–20:45 S14, Fri 9. 12. 17:30–19:00 S11, 19:15–20:45 S11, L. Blažek
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the subject is to acquire the essence and relationships of the strategic management of the company in the context of the company management system, to clarify the basic functional relations between business management and strategic management, to explain the necessary necessity and benefits of strategic management of the enterprise, to explain importance and to apply strategic micro and macro- understanding the links between key and functional business strategies, build a plan to implement and update a business strategy. Strategic business management will be seen as a complex management discipline. Strategic management is art, science and skill in formulation, a complex decision making, and subsequent fulfillment of everything that will enable the enterprise to achieve the intended goals, including a sense of direction change.
Learning outcomes
Upon successful completion, students should be able to:
- understand basic concepts (strategy, strategic analysis, PEST analysis, competitive advantage, strategy execution)
- use different methods and procedures for strategic analysis,
- understand the process of creating a strategy - formulate a business strategy
Syllabus
  • 1.Business management system 2.Strategic Business Management System. 3.Strategic microanalysis of the enterprise and its surroundings 4.Strategic macro-analysis of the company 5.Company ownership strategy 6.Marketing and business strategy of the company 7.Financial strategy of the company 8.Production strategies, strategic maintenance management, quality management strategy 9.Enterprise Personnel Strategy 10.Strategic management of security information and communication technologies / risk management 11.Implementation, Strategic Balanced Scorecard, Strategic Map, Innovation management 12.Strategic Innovation Management, other tools suitable for implementing a business strategy
Literature
    required literature
  • TÓTH, Endre a Naděžda PETRŮ. Strategické řízení podniku: (studijní texty předmětu). Praha: Vysoká škola finanční a správní, [2017]. EDUCOpress. ISBN 978-80-7408-151-4.
  • BLAŽEK, Lukáš, Miroslav PAVLÁK, Naděžda PETRŮ, Přemysl PÍSAŘ a Jaroslav ŠMÍD. Řízení inovací a změn: (studijní texty předmětu). Praha: Vysoká škola finanční a správní, 2019. EDUCOpress. ISBN 978-80-7408-183-5.
  • FORET, Miroslav a David MELAS. Marketingový výzkum v udržitelném marketingovém managementu. Praha: GradaPublishing, a.s., 2020. 168 s. ISBN 978-80-271-1723-9
  • FOTR, Jiří a kol. Tvorba strategie a strategické plánování. Teorie a praxe – 2. aktualizované a doplněné vydání. Praha: Grada Publishing, 2020. ISBN 978-80-271-2499-2
  • HUČKA, Miroslav. Základy podnikání a podnikatelský proces. Praha: Grada Publishing, 2021. ISBN 978-80-271-3041-2
  • MACHKOVÁ, Hana a Martin MACHEK. Mezinárodní marketing. Strategické trendy a příklady z praxe – 5. vydání. Praha: Grada Publishing, 2021. ISBN 978-80-271-3006-1
  • SRPOVÁ, Jitka. Začínáme podnikat. Praha: Grada Publishing. 2020. 264 s. ISBN 978-80-271-2253-0.
  • ŠVECOVÁ, Lenka a Jaromír VEBER. Produkční a provozní management. Praha: Grada Publishing, 2021. ISBN 978-80-271-1385-9
  • VOCHOZKA, Marek a kol. Metody komplexního hodnocení podniku. 2. aktualizované vydání. Praha: Grada Publishing, a.s., 2020. 480 s. ISBN 978-80-271-1701-7.
    recommended literature
  • ČERVENÝ, Radim, Alena HANZELKOVÁ a Miloslav KEŘKOVSKÝ. Korporátní strategie: krok za krokem. 1. vyd. V Praze: C.H. Beck, 2016.
  • DOHNAL, Jan a Jan POUR. IT v řízení podniku: MBI. 1. Vyd. Praha: Professional Publishing, 2016. 249 s. ISBN 978-80-7431-160-4.
  • HANZELKOVÁ, Alena, Miloslav KEŘKOVSKÝ a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. 3. přepracované vydání. V Praze: C.H. Beck, 2017. C.H. Beck pro praxi. ISBN 978-80-7400-637-1.
  • HENDL, Jan. Kvalitativní výzkum: základní teorie, metody a aplikace. 4., přeprac. vyd. Praha: Portál, 2016.
  • JOSKOVÁ, Lucie a Lukáš PĚSNA. Správa cizího majetku. Praha: Wolters Kluwer, 2017. Právo prakticky. ISBN 978-80-7552-552-9.
  • KISEĽÁKOVÁ, Dana a Miroslava ŠOLTÉS. Modely řízení finanční výkonnosti v teorii a praxi malých a středních podniků. Praha: Grada Publishing, 2017. Prosperita firmy. ISBN 978-80-271-0680-6.
  • TOMEK, Gustav a Věra VÁVROVÁ. Průmysl 4.0, aneb, Nikdo sám nevyhraje. Průhonice: Professional Publishing, 2017. ISBN 978-80-906594-4-5.
Teaching methods
The lessons will have a lecturing part (theory, new knowledge including practical examples) and a practical part. The former will be focused either on reading economical/business articles and their brief interpretation in order to ensure understanding the expert text, it’s interpretation and possibly to defend the standpoint, the latter will be designed as a preparation of the team presentation project. Teaching in part-time study form will be held as guided consultations, where the previous reading is expected. A truncated presentation of the topic will be followed by the interactive discussion and consultation of the studied topics. In both full and part-time study forms each topic will be mostly presented (in detailed or condensed form – according to the type of study) in PPT presentations, followed by an interactive discussion.
Teaching in the distance form of study will be realized in the form of tutorials, continuous consultation and control of the fulfillment of ongoing tasks, tests.
Assessment methods
The subject is completed by gaining a credit and passing an examination. CONDITIONS to get CREDIT for both full and part-time study form: Active participation in the lectures. Compulsory seminar participation is 75% in full-time study, compulsory tutorial participation is 50% in part-time study. Team case study elaboration & it’s active professional presentation (topics of case study must be agreed with lecturer at the beginning of semester). Min 10 pages. !!! Deadline for sending your seminar work to me: one week before passing exam !!! Completion CONDITIONS to pass the EXAM for both full and part-time study form: Knowledge test. 5 questions. To pass the examination student must achieve at least 50% correct answers).
Completion conditions for ISP students are following: 1. to pass the exam test under the above mentioned conditions 2. to write a seminar work.
Distance learning: The conditions for completing the course are as follows: 1. passing the exam test 2. Credit is tied to participation in tutorials (but not only attendance, but active participation in tutorial, discussion, interaction, argumentation) and defending the seminar work.
Students of all forms of teaching (full-time, part-time, distance): late attendance during classes will not be accepted, and if classes are conducted through Microsoft Teams, it is expected that the camera and microphone will be turned on when prompted by a tutor.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 16 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2023, Winter 2024.

N_StRP Strategic Company Management

University of Finance and Administration
Winter 2021
Extent and Intensity
2/2/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Lukáš Blažek, Ph.D. (seminar tutor)
Ing. Miroslav Pavlák, Ph.D. (seminar tutor)
Guaranteed by
Ing. Miroslav Pavlák, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kamila Procházková
Timetable of Seminar Groups
N_StRP/cEKPH: each odd Monday 15:45–16:29 S36, each odd Monday 16:30–17:15 S36, each odd Monday 17:30–18:14 S36, each odd Monday 18:15–19:00 S36, L. Blažek
N_StRP/cPPPH: each even Monday 15:45–16:29 S36, each even Monday 16:30–17:15 S36, each even Monday 17:30–18:14 S36, each even Monday 18:15–19:00 S36, L. Blažek
N_StRP/pEKPPPH: Mon 14:00–14:44 S36, Mon 14:45–15:30 S36, L. Blažek
N_StRP/vEKKV: Sat 13. 11. 15:45–17:15 KV308, 17:30–19:00 KV308, Sat 11. 12. 14:00–15:30 KV308, 15:45–17:15 KV308, 17:30–19:00 KV308, Sat 18. 12. 9:45–11:15 KV308, 11:30–13:00 KV308, 14:00–15:30 KV308, M. Pavlák
N_StRP/vEKPH: Fri 22. 10. 17:30–19:00 S35, 19:15–20:45 S35, Sat 13. 11. 14:00–15:30 S33, 15:45–17:15 S33, Sat 27. 11. 9:45–11:15 E225, 11:30–13:00 E225, Fri 17. 12. 17:30–19:00 S33, 19:15–20:45 S33, L. Blažek
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the subject is to acquire the essence and relationships of the strategic management of the company in the context of the company management system, to clarify the basic functional relations between business management and strategic management, to explain the necessary necessity and benefits of strategic management of the enterprise, to explain importance and to apply strategic micro and macro- understanding the links between key and functional business strategies, build a plan to implement and update a business strategy. Strategic business management will be seen as a complex management discipline. Strategic management is art, science and skill in formulation, a complex decision making, and subsequent fulfillment of everything that will enable the enterprise to achieve the intended goals, including a sense of direction change.
Learning outcomes
Upon successful completion, students should be able to:
- understand basic concepts (strategy, strategic analysis, PEST analysis, competitive advantage, strategy execution)
- use different methods and procedures for strategic analysis,
- understand the process of creating a strategy - formulate a business strategy
Syllabus
  • 1.Business management system 2.Strategic Business Management System. 3.Strategic microanalysis of the enterprise and its surroundings 4.Strategic macro-analysis of the company 5.Company ownership strategy 6.Marketing and business strategy of the company 7.Financial strategy of the company 8.Production strategies, strategic maintenance management, quality management strategy 9.Enterprise Personnel Strategy 10.Strategic management of security information and communication technologies / risk management 11.Implementation, Strategic Balanced Scorecard, Strategic Map, Innovation management 12.Strategic Innovation Management, other tools suitable for implementing a business strategy
Literature
    required literature
  • TÓTH, Endre a Naděžda PETRŮ. Strategické řízení podniku: (studijní texty předmětu). Praha: Vysoká škola finanční a správní, [2017]. EDUCOpress. ISBN 978-80-7408-151-4.
  • BLAŽEK, Lukáš, Miroslav PAVLÁK, Naděžda PETRŮ, Přemysl PÍSAŘ a Jaroslav ŠMÍD. Řízení inovací a změn: (studijní texty předmětu). Praha: Vysoká škola finanční a správní, 2019. EDUCOpress. ISBN 978-80-7408-183-5.
  • FORET, Miroslav a David MELAS. Marketingový výzkum v udržitelném marketingovém managementu. Praha: GradaPublishing, a.s., 2020. 168 s. ISBN 978-80-271-1723-9
  • FOTR, Jiří a kol. Tvorba strategie a strategické plánování. Teorie a praxe – 2. aktualizované a doplněné vydání. Praha: Grada Publishing, 2020. ISBN 978-80-271-2499-2
  • HUČKA, Miroslav. Základy podnikání a podnikatelský proces. Praha: Grada Publishing, 2021. ISBN 978-80-271-3041-2
  • MACHKOVÁ, Hana a Martin MACHEK. Mezinárodní marketing. Strategické trendy a příklady z praxe – 5. vydání. Praha: Grada Publishing, 2021. ISBN 978-80-271-3006-1
  • SRPOVÁ, Jitka. Začínáme podnikat. Praha: Grada Publishing. 2020. 264 s. ISBN 978-80-271-2253-0.
  • ŠVECOVÁ, Lenka a Jaromír VEBER. Produkční a provozní management. Praha: Grada Publishing, 2021. ISBN 978-80-271-1385-9
  • VOCHOZKA, Marek a kol. Metody komplexního hodnocení podniku. 2. aktualizované vydání. Praha: Grada Publishing, a.s., 2020. 480 s. ISBN 978-80-271-1701-7.
    recommended literature
  • ČERVENÝ, Radim, Alena HANZELKOVÁ a Miloslav KEŘKOVSKÝ. Korporátní strategie: krok za krokem. 1. vyd. V Praze: C.H. Beck, 2016.
  • DOHNAL, Jan a Jan POUR. IT v řízení podniku: MBI. 1. Vyd. Praha: Professional Publishing, 2016. 249 s. ISBN 978-80-7431-160-4.
  • HANZELKOVÁ, Alena, Miloslav KEŘKOVSKÝ a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. 3. přepracované vydání. V Praze: C.H. Beck, 2017. C.H. Beck pro praxi. ISBN 978-80-7400-637-1.
  • HENDL, Jan. Kvalitativní výzkum: základní teorie, metody a aplikace. 4., přeprac. vyd. Praha: Portál, 2016.
  • JOSKOVÁ, Lucie a Lukáš PĚSNA. Správa cizího majetku. Praha: Wolters Kluwer, 2017. Právo prakticky. ISBN 978-80-7552-552-9.
  • KISEĽÁKOVÁ, Dana a Miroslava ŠOLTÉS. Modely řízení finanční výkonnosti v teorii a praxi malých a středních podniků. Praha: Grada Publishing, 2017. Prosperita firmy. ISBN 978-80-271-0680-6.
  • TOMEK, Gustav a Věra VÁVROVÁ. Průmysl 4.0, aneb, Nikdo sám nevyhraje. Průhonice: Professional Publishing, 2017. ISBN 978-80-906594-4-5.
Teaching methods
The lessons will have a lecturing part (theory, new knowledge including practical examples) and a practical part. The former will be focused either on reading economical/business articles and their brief interpretation in order to ensure understanding the expert text, it’s interpretation and possibly to defend the standpoint, the latter will be designed as a preparation of the team presentation project. Teaching in part-time study form will be held as guided consultations, where the previous reading is expected. A truncated presentation of the topic will be followed by the interactive discussion and consultation of the studied topics. In both full and part-time study forms each topic will be mostly presented (in detailed or condensed form – according to the type of study) in PPT presentations, followed by an interactive discussion.
Teaching in the distance form of study will be realized in the form of tutorials, continuous consultation and control of the fulfillment of ongoing tasks, tests.
Assessment methods
The subject is completed by gaining a credit and passing an examination. CONDITIONS to get CREDIT for both full and part-time study form: Active participation in the lectures. Compulsory seminar participation is 75% in full-time study, compulsory tutorial participation is 50% in part-time study. Team case study elaboration & it’s active professional presentation (topics of case study must be agreed with lecturer at the beginning of semester). Min 10 pages. !!! Deadline for sending your seminar work to me: one week before passing exam !!! Completion CONDITIONS to pass the EXAM for both full and part-time study form: Knowledge test. 5 questions. To pass the examination student must achieve at least 50% correct answers).
Completion conditions for ISP students are following: 1. to pass the exam test under the above mentioned conditions 2. to write a seminar work.
Distance learning: The conditions for completing the course are as follows: 1. passing the exam test 2. Credit is tied to participation in tutorials (but not only attendance, but active participation in tutorial, discussion, interaction, argumentation) and defending the seminar work.
Students of all forms of teaching (full-time, part-time, distance): late attendance during classes will not be accepted, and if classes are conducted through Microsoft Teams, it is expected that the camera and microphone will be turned on when prompted by a tutor.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 16 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2022, Winter 2023, Winter 2024.

N_StRP Strategic Company Management

University of Finance and Administration
Winter 2020
Extent and Intensity
2/2/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Lukáš Blažek, Ph.D. (seminar tutor)
Ing. Miroslav Pavlák, Ph.D. (seminar tutor)
Guaranteed by
Ing. Miroslav Pavlák, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kamila Procházková
Timetable of Seminar Groups
N_StRP/cEKPH: Wed 17:30–18:14 E126, Wed 18:15–19:00 E126, L. Blažek
N_StRP/cPPPH: Wed 19:15–19:59 E126, Wed 20:00–20:45 E126, L. Blažek
N_StRP/pEKPPPH: Wed 15:45–16:29 E222, Wed 16:30–17:15 E222, M. Pavlák
N_StRP/vEKPPPH: Fri 23. 10. 17:30–19:00 S11, 19:15–20:45 S11, Fri 20. 11. 17:30–19:00 S11, 19:15–20:45 S11, Sat 5. 12. 14:00–15:30 S11, 15:45–17:15 S11, Fri 11. 12. 17:30–19:00 S11, 19:15–20:45 S11, M. Pavlák
N_StRP/vPPKV: Sat 10. 10. 14:00–15:30 KV204, 15:45–17:15 KV204, Sat 7. 11. 14:00–15:30 KV204, 15:45–17:15 KV204, Sat 21. 11. 15:45–17:15 KV204, 17:30–19:00 KV204, Sat 5. 12. 15:45–17:15 KV204, 17:30–19:00 KV204, L. Blažek
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the subject is to acquire the essence and relationships of the strategic management of the company in the context of the company management system, to clarify the basic functional relations between business management and strategic management, to explain the necessary necessity and benefits of strategic management of the enterprise, to explain importance and to apply strategic micro and macro- understanding the links between key and functional business strategies, build a plan to implement and update a business strategy. Strategic business management will be seen as a complex management discipline. Strategic management is art, science and skill in formulation, a complex decision making, and subsequent fulfillment of everything that will enable the enterprise to achieve the intended goals, including a sense of direction change.
Learning outcomes
Upon successful completion, students should be able to:
- understand basic concepts (strategy, strategic analysis, PEST analysis, competitive advantage, strategy execution)
- use different methods and procedures for strategic analysis,
- understand the process of creating a strategy - formulate a business strategy
Syllabus
  • 1.Business management system 2.Strategic Business Management System. 3.Strategic microanalysis of the enterprise and its surroundings 4.Strategic macro-analysis of the company 5.Company ownership strategy 6.Marketing and business strategy of the company 7.Financial strategy of the company 8.Production strategies, strategic maintenance management, quality management strategy 9.Enterprise Personnel Strategy, Strategic Innovation Management 10.Strategic management of security information and communication technologies / risk management 11.Implementation, Strategic Balanced Scorecard, Strategic Map 12.Other tools suitable for implementing a business strategy
Literature
    required literature
  • TÓTH, Endre a Naděžda PETRŮ. Strategické řízení podniku (studijní texty předmětu). 1. vyd. Praha: Vysoká škola finanční a správní, a.s., 2017. 180 s. Edice EDUCOpress. ISBN 978-80-7408-151-4.
  • ČERVENÝ, Radim, Alena HANZELKOVÁ a Miloslav KEŘKOVSKÝ. Korporátní strategie: krok za krokem. 1. vyd. V Praze: C.H. Beck, 2016. 204 s. ISBN 978-80-7400-620-3.
  • BLAŽEK, Lukáš, Miroslav PAVLÁK, Naděžda PETRŮ, Přemysl PÍSAŘ a Jaroslav ŠMÍD. Řízení inovací a změn: (studijní texty předmětu). Praha: Vysoká škola finanční a správní, 2019. EDUCOpress. ISBN 978-80-7408-183-5.
  • FOTR, Jiří, Emil VACÍK, Miroslav ŠPAČEK a Ivan SOUČEK. Úspěšná realizace strategie a strategického plánu. Praha: Grada Publishing, 2017. Expert. ISBN 978-80-271-0434-5.
    recommended literature
  • HANZELKOVÁ, Alena, Miloslav KEŘKOVSKÝ a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. 3. přepracované vydání. V Praze: C.H. Beck, 2017. C.H. Beck pro praxi. ISBN 978-80-7400-637-1.
  • JOSKOVÁ, Lucie a Lukáš PĚSNA. Správa cizího majetku. Praha: Wolters Kluwer, 2017. Právo prakticky. ISBN 978-80-7552-552-9.
  • KISEĽÁKOVÁ, Dana a Miroslava ŠOLTÉS. Modely řízení finanční výkonnosti v teorii a praxi malých a středních podniků. Praha: Grada Publishing, 2017. Prosperita firmy. ISBN 978-80-271-0680-6.
  • TOMEK, Gustav a Věra VÁVROVÁ. Průmysl 4.0, aneb, Nikdo sám nevyhraje. Průhonice: Professional Publishing, 2017. ISBN 978-80-906594-4-5.
  • HENDL, Jan. Kvalitativní výzkum: základní teorie, metody a aplikace. 4., přeprac. vyd. Praha: Portál, 2016. 437 s.ISBN 978-80-262-0982-9.
  • DOHNAL, Jan a Jan POUR. IT v řízení podniku: MBI. 1. Vyd. Praha: Professional Publishing, 2016. 249 s. ISBN 978-80-7431-160-4.
Teaching methods
The lessons will have a lecturing part (theory, new knowledge including practical examples) and a practical part. The former will be focused either on reading economical/business articles and their brief interpretation in order to ensure understanding the expert text, it’s interpretation and possibly to defend the standpoint, the latter will be designed as a preparation of the team presentation project. Teaching in part-time study form will be held as guided consultations, where the previous reading is expected. A truncated presentation of the topic will be followed by the interactive discussion and consultation of the studied topics. In both full and part-time study forms each topic will be mostly presented (in detailed or condensed form – according to the type of study) in PPT presentations, followed by an interactive discussion.
Assessment methods
The subject is completed by gaining a credit and passing an examination. CONDITIONS to get CREDIT for both full and part-time study form: Active participation in the lectures. Compulsory seminar participation is 75% in full-time study, compulsory tutorial participation is 50% in part-time study. Team case study elaboration & it’s active professional presentation (topics of case study must be agreed with lecturer at the beginning of semester). Min 10 pages. !!! Deadline for sending your seminar work to me: one week before passing exam !!! Completion CONDITIONS to pass the EXAM for both full and part-time study form: Knowledge test. 5 questions. To pass the examination student must achieve at least 50% correct answers). Completion conditions for ISP students are following: 1. to pass the exam test under the above mentioned conditions 2. to write a seminar work.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 16 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_StRP Strategic Company Management

University of Finance and Administration
Winter 2019
Extent and Intensity
2/2/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Miroslav Pavlák, Ph.D. (lecturer)
Ing. Lukáš Blažek, Ph.D. (seminar tutor)
doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Guaranteed by
doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kamila Procházková
Timetable of Seminar Groups
N_StRP/cEKPH: Wed 17:30–18:14 S11, Wed 18:15–19:00 S11, L. Blažek
N_StRP/cPPPH: Wed 19:15–19:59 S11, Wed 20:00–20:45 S11, L. Blažek
N_StRP/pEKPPPH: each even Wednesday 14:00–14:44 S26, each even Wednesday 14:45–15:30 S26, each even Wednesday 15:45–16:29 S26, each even Wednesday 16:30–17:15 S26, M. Pavlák
N_StRP/vEKKV: Sat 12. 10. 14:00–15:30 KV211, 15:45–17:15 KV211, Sat 26. 10. 14:00–15:30 KV211, 15:45–17:15 KV211, Sat 23. 11. 14:00–15:30 KV211, 15:45–17:15 KV211, Sat 7. 12. 14:00–15:30 KV211, 15:45–17:15 KV211, M. Pavlák
N_StRP/vEKPPPH: Sat 12. 10. 8:00–9:30 S11, 9:45–11:15 S11, 11:30–13:00 S11, Sat 9. 11. 8:00–9:30 S01, 9:45–11:15 S01, 11:30–13:00 S01, Sat 14. 12. 9:45–11:15 S01, 11:30–13:00 S01, K. Havlíček
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Strategic business management will be seen as a complex management discipline. Strategic management is art, science and skill in formulation, complex decision making, and subsequent fulfillment of everything that will enable the enterprise to achieve the intended goals, including a sense of direction change. Objective of the course in terms of learning outcomes and competences The aim of the subject is to acquire the essence and relationships of the strategic management of the company in the context of the company management system, to clarify the basic functional relations between business management and strategic management, to explain the necessary necessity and benefits of strategic management of the enterprise, to explain importance and to apply strategic micro and macro- understand the links between key and functional business strategies, build a plan to implement and update a business strategy.
Learning outcomes
Upon successful completion, students should be able to:
- understand basic concepts (strategy, strategic analysis, PEST analysis, competitive advantage, strategy execution)
- use different methods and procedures for strategic analysis,
- understand the process of creating a strategy - formulate a business strategy
Syllabus
  • 1.Business management system 2.Strategic Business Management System. 3.Strategic microanalysis of the enterprise and its surroundings 4.Strategic macro-analysis of the company 5.Company ownership strategy 6.Marketing and business strategy of the company 7.Financial strategy of the company 8.Production strategies, strategic maintenance management, quality management strategy 9.Enterprise Personnel Strategy, Strategic Innovation Management 10.Strategic management of security information and communication technologies / risk management 11.Implementation, Strategic Balanced Scorecard, Strategic Map 12.Other tools suitable for implementing a business strategy
Literature
    required literature
  • TÓTH, Endre a Naděžda PETRŮ. Strategické řízení podniku (studijní texty předmětu). 1. vyd. Praha: Vysoká škola finanční a správní, a.s., 2017. 180 s. Edice EDUCOpress. ISBN 978-80-7408-151-4.
  • ČERVENÝ, Radim, Alena HANZELKOVÁ a Miloslav KEŘKOVSKÝ. Korporátní strategie: krok za krokem. 1. vyd. V Praze: C.H. Beck, 2016. 204 s. ISBN 978-80-7400-620-3.
  • BLAŽEK, Lukáš, Miroslav PAVLÁK, Naděžda PETRŮ, Přemysl PÍSAŘ a Jaroslav ŠMÍD. Řízení inovací a změn: (studijní texty předmětu). Praha: Vysoká škola finanční a správní, 2019. EDUCOpress. ISBN 978-80-7408-183-5.
  • FOTR, Jiří, Emil VACÍK, Miroslav ŠPAČEK a Ivan SOUČEK. Úspěšná realizace strategie a strategického plánu. Praha: Grada Publishing, 2017. Expert. ISBN 978-80-271-0434-5.
    recommended literature
  • HANZELKOVÁ, Alena, Miloslav KEŘKOVSKÝ a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. 3. přepracované vydání. V Praze: C.H. Beck, 2017. C.H. Beck pro praxi. ISBN 978-80-7400-637-1.
  • JOSKOVÁ, Lucie a Lukáš PĚSNA. Správa cizího majetku. Praha: Wolters Kluwer, 2017. Právo prakticky. ISBN 978-80-7552-552-9.
  • KISEĽÁKOVÁ, Dana a Miroslava ŠOLTÉS. Modely řízení finanční výkonnosti v teorii a praxi malých a středních podniků. Praha: Grada Publishing, 2017. Prosperita firmy. ISBN 978-80-271-0680-6.
  • TOMEK, Gustav a Věra VÁVROVÁ. Průmysl 4.0, aneb, Nikdo sám nevyhraje. Průhonice: Professional Publishing, 2017. ISBN 978-80-906594-4-5.
  • HENDL, Jan. Kvalitativní výzkum: základní teorie, metody a aplikace. 4., přeprac. vyd. Praha: Portál, 2016. 437 s.ISBN 978-80-262-0982-9.
  • DOHNAL, Jan a Jan POUR. IT v řízení podniku: MBI. 1. Vyd. Praha: Professional Publishing, 2016. 249 s. ISBN 978-80-7431-160-4.
Teaching methods
The lessons will have a lecturing part (theory, new knowledge including practical examples) and a practical part. That will be focused either on reading economical/business articles and their brief interpretation to ensure understanding the expert text, it’s interpretation and possibly to defend the standpoint, or part of the lessons may be also designed as a preparation of the team presentation project, and then on presentation of teams. Teaching in part-time study form will be held as guided consultations, where the previous reading is expected. A truncated presentation of the topic will be followed by the interactive discussion and consultation of the studied topics. In both full and part-time study forms each topic will be mostly presented (in detailed or condensed form – according to the type of study) in PPT presentations, followed by an interactive discussion.
Assessment methods
exam written, oral Compulsory student participation in exercises, or. public consultation - min. 75% in full-time study and min. 50% in the combined form of study.
Credit - active professional work in seminars, attendance, report, according to a subproject agreement and entering teacher.
Examination - written test (20 core topics,to pass the examination student must achieve at least 50% correct answers).
Completion conditions for ISP students are following: 1. to pass an exam test under the above mentioned conditions 2. to write a seminar work - a case study concerning the business strategy of the selected business (15 pages)
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 16 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_StRP Strategic Company Management

University of Finance and Administration
Winter 2018
Extent and Intensity
2/2/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Ing. Miroslav Pavlák, Ph.D. (seminar tutor)
Ing. Přemysl Písař, Ph.D., MBA (seminar tutor)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)
Guaranteed by
doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Markéta Knížková
Timetable of Seminar Groups
N_StRP/cR1PH: Thu 10:30–11:14 S35, Thu 11:15–12:00 S35, M. Pavlák
N_StRP/cR2PH: Thu 15:45–16:29 S13, Thu 16:30–17:15 S13, M. Pavlák
N_StRP/pRPH: Thu 12:15–12:59 S01, Thu 13:00–13:45 S01, except Thu 22. 11. ; and Tue 13. 11. 12:15–13:45 S13, E. Tóth
N_StRP/vRPH: Fri 26. 10. 17:30–19:00 S24, 19:15–20:45 S24, Fri 9. 11. 19:15–20:45 S24, Fri 23. 11. 17:30–19:00 S24, 19:15–20:45 S24, K. Havlíček
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Strategic business management will be seen as a complex management discipline. Strategic management is art, science and skill in formulation, complex decision making, and subsequent fulfillment of everything that will enable the enterprise to achieve the intended goals, including a sense of direction change. Objective of the course in terms of learning outcomes and competences The aim of the subject is to acquire the essence and relationships of the strategic management of the company in the context of the company management system, to clarify the basic functional relations between business management and strategic management, to explain the necessary necessity and benefits of strategic management of the enterprise, to explain importance and to apply strategic micro and macro- understand the links between key and functional business strategies, build a plan to implement and update a business strategy.
Learning outcomes
Upon successful completion, students should be able to:
- understand basic concepts (strategy, strategic analysis, PEST analysis, competitive advantage, strategy execution)
- use different methods and procedures for strategic analysis,
- understand the process of creating a strategy - formulate a business strategy
Syllabus
  • 1.Business management system 2.Strategic Business Management System. 3.Strategic microanalysis of the enterprise and its surroundings 4.Strategic macro-analysis of the company 5.Company ownership strategy 6.Marketing and business strategy of the company 7.Financial strategy of the company 8.Production strategies, strategic maintenance management, quality management strategy 9.Enterprise Personnel Strategy, Strategic Innovation Management 10.Strategic management of security information and communication technologies / risk management 11.Implementation, Strategic Balanced Scorecard, Strategic Map 12.Other tools suitable for implementing a business strategy
Literature
    required literature
  • TÓTH, Endre a Naděžda PETRŮ. Strategické řízení podniku (studijní texty předmětu). 1. vyd. Praha: Vysoká škola finanční a správní, a.s., 2017. 180 s. Edice EDUCOpress. ISBN 978-80-7408-151-4.
  • ČERVENÝ, Radim, Alena HANZELKOVÁ a Miloslav KEŘKOVSKÝ. Korporátní strategie: krok za krokem. 1. vyd. V Praze: C.H. Beck, 2016. 204 s. ISBN 978-80-7400-620-3.
    recommended literature
  • HENDL, Jan. Kvalitativní výzkum: základní teorie, metody a aplikace. 4., přeprac. vyd. Praha: Portál, 2016. 437 s.ISBN 978-80-262-0982-9.
  • SOUČEK, Zdeněk. Strategie úspěšného podniku: symbióza kreativity a disciplíny. 1. vyd. V Praze: C. H. Beck, 2015. 425 s. ISBN 978-80-7400-572-5.
  • DOHNAL, Jan a Jan POUR. IT v řízení podniku: MBI. 1. Vyd. Praha: Professional Publishing, 2016. 249 s. ISBN 978-80-7431-160-4.
Teaching methods
The lessons will have a lecturing part (theory, new knowledge including practical examples) and a practical part. That will be focused either on reading economical/business articles and their brief interpretation to ensure understanding the expert text, it’s interpretation and possibly to defend the standpoint, or part of the lessons may be also designed as a preparation of the team presentation project, and then on presentation of teams. Teaching in part-time study form will be held as guided consultations, where the previous reading is expected. A truncated presentation of the topic will be followed by the interactive discussion and consultation of the studied topics. In both full and part-time study forms each topic will be mostly presented (in detailed or condensed form – according to the type of study) in PPT presentations, followed by an interactive discussion.
Assessment methods
exam written, oral Compulsory student participation in exercises, or. public consultation - min. 75% in full-time study and min. 50% in the combined form of study.
Credit - active professional work in seminars, attendance, report, according to a subproject agreement and entering teacher.
Examination - written test (20 core topics,to pass the examination student must achieve at least 50% correct answers).
Completion conditions for ISP students are following: 1. to pass an exam test under the above mentioned conditions 2. to write a seminar work - a case study concerning the business strategy of the selected business (15 pages)
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_StRP Strategic Company Management

University of Finance and Administration
Winter 2017
Extent and Intensity
2/2. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)
Mgr. Emil Velinov, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Endre Tóth, DrSc.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Lenka Bažantová
Timetable of Seminar Groups
N_StRP/cR1PH: Wed 12:15–12:59 S11, Wed 13:00–13:45 S11, except Wed 25. 10. ; and Wed 25. 10. 14:00–15:30 S24, E. Velinov
N_StRP/cR2PH: Wed 14:00–14:44 S24, Wed 14:45–15:30 S24, E. Velinov
N_StRP/pRPH: Mon 10:30–11:14 S01, Mon 11:15–12:00 S01, E. Tóth
N_StRP/vRMO: Sat 21. 10. 11:30–13:00 M21, 14:00–15:30 M21, Sat 4. 11. 9:45–11:15 M17, 11:30–13:00 M17, Fri 24. 11. 15:45–17:15 M15, E. Tóth
N_StRP/vRPH: Fri 1. 12. 15:45–17:15 S01, 17:30–19:00 S01, Fri 15. 12. 15:45–17:15 S01, Sat 6. 1. 9:45–11:15 E223, 11:30–13:00 E223, E. Tóth
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Acquisition of managing its strategic ties with business management system. Mastering the content, methods, processes, tools, and processes of strategic management. Internal and external strategic analysis of the company, the most important business strategy, their model concept and impelemntace.
Learning outcomes
Acquisition of managing its strategic ties with business management system. Mastering the content, methods, processes, tools, and processes of strategic management. Internal and external strategic analysis of the company, the most important business strategy, their model concept and impelemntace.
Syllabus
  • 1.Strategic management and business management system 2.Content, principles and model of strategic management 3.External strategic analysis of the company and its surroundings, methods, procedures, models 4.Internal strategic analysis of the company and its components, methods,procedures models 5.Types, kinds, concepts and tools of strategic 6.Strategic decisions - choice of business strategy 7.Ownership, corporate and organizational strategy 8.Business marketing, innovation and investment strategy business 9.Personal and business security strategy 10.Financial information and business strategy 11.Risk management strategies and resilience crises 12.Implementing and updating business strategy
Literature
    required literature
  • Zuzák Roman: Strategické řízení podniku. /Praha, GRADA 2011. ISBN978-80-247-4008-9
    recommended literature
  • Souček, Zd.: Strategie úspěšného podniku. C.H.Beck 2015, ISBN 978-80-7400-572-5
  • Kotler Fhilip, Caslione A.: Chaotika: Computer Press, Brno 2009. ISBN 978-80-251-2599-1
  •  Fotr, Jiří; Vacík, Emil a kol.: Tvorba strategie a strategické plánování. Praha: Grada Publishing, 2011. ISBN 978-80-247-3985-1.
  •  Dedouchová, Marcela: Strategie podniku. Praha: C. H. Beck, 2001. ISBN 80-7179-603-4.
  • Keřkovský, Miloslav, Vykypěl Oldřich:Strategické řízení.C.H.Beck.2006.2 vydání
  •  David, Fred R.: Strategic management concepts: a competitive advantage approach. Boston: Pearson, 2012. ISBN 978-0-273-76760-2.
  • Mallya Thadeus, Základy strategického řízení a rozhodování.Grada 2007
Teaching methods
Lectures, group discussions, demonstrations of practical applications, reports, thematic consultations, processing projekt exercise Self
Assessment methods
Compulsory student participation in exercises, or. public consultation - min. 75% in full-time study and min. 50% in the combined form of study. Credit - active professional work in seminars, attendance, report, according to a subproject agreement and entering teacher. Examination - written test (20 core topics of strategic minima) is a condition for continuing the oral examination.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_StRP Strategic Company Management

University of Finance and Administration
Winter 2016
Extent and Intensity
2/2. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)
RNDr. Zuzana Wroblowská, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Endre Tóth, DrSc.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Lenka Bažantová
Timetable of Seminar Groups
N_StRP/cR1PH: Tue 12:15–12:59 S35, Tue 13:00–13:45 S35, Z. Wroblowská
N_StRP/cR2PH: each odd Thursday 8:45–9:29 S13, each odd Thursday 9:30–10:15 S13, each odd Thursday 10:30–11:14 S13, each odd Thursday 11:15–12:00 S13, except Thu 24. 11. ; and Mon 21. 11. 8:45–10:15 S24, 10:30–12:00 S24, Z. Wroblowská
N_StRP/pRPH: Tue 10:30–11:14 S32, Tue 11:15–12:00 S32, E. Tóth
N_StRP/uRPH: Tue 15. 11. 14:00–15:30 S24, Tue 29. 11. 14:00–15:30 S23, 15:45–17:15 S23, Tue 6. 12. 15:45–17:15 S23, 17:30–19:00 S23, E. Tóth
N_StRP/vRMO: Fri 18. 11. 14:00–15:30 M14, 15:45–17:15 M14, Sat 19. 11. 8:00–9:30 M14, Fri 16. 12. 14:00–15:30 M14, 15:45–17:15 M14, J. Tichý
N_StRP/vRPH: Sat 5. 11. 9:45–11:15 S23, 11:30–13:00 S23, Sat 3. 12. 9:45–11:15 S33, 11:30–13:00 S33, Sat 17. 12. 11:30–13:00 S33, E. Tóth
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Acquisition of managing its strategic ties with business management system. Mastering the content, methods, processes, tools, and processes of strategic management. Internal and external strategic analysis of the company, the most important business strategy, their model concept and impelemntace.
Syllabus
  • 1.Strategic management and business management system 2.Content, principles and model of strategic management 3.External strategic analysis of the company and its surroundings, methods, procedures, models 4.Internal strategic analysis of the company and its components, methods,procedures models 5.Types, kinds, concepts and tools of strategic 6.Strategic decisions - choice of business strategy 7.Ownership, corporate and organizational strategy 8.Business marketing, innovation and investment strategy business 9.Personal and business security strategy 10.Financial information and business strategy 11.Risk management strategies and resilience crises 12.Implementing and updating business strategy
Literature
    required literature
  • Zuzák Roman: Strategické řízení podniku. /Praha, GRADA 2011. ISBN978-80-247-4008-9
    recommended literature
  • Souček, Zd.: Strategie úspěšného podniku. C.H.Beck 2015, ISBN 978-80-7400-572-5
  • Kotler Fhilip, Caslione A.: Chaotika: Computer Press, Brno 2009. ISBN 978-80-251-2599-1
  •  Fotr, Jiří; Vacík, Emil a kol.: Tvorba strategie a strategické plánování. Praha: Grada Publishing, 2011. ISBN 978-80-247-3985-1.
  •  Dedouchová, Marcela: Strategie podniku. Praha: C. H. Beck, 2001. ISBN 80-7179-603-4.
  • Keřkovský, Miloslav, Vykypěl Oldřich:Strategické řízení.C.H.Beck.2006.2 vydání
  •  David, Fred R.: Strategic management concepts: a competitive advantage approach. Boston: Pearson, 2012. ISBN 978-0-273-76760-2.
  • Mallya Thadeus, Základy strategického řízení a rozhodování.Grada 2007
Teaching methods
Lectures, group discussions, demonstrations of practical applications, reports, thematic consultations, processing projekt exercise Self
Assessment methods
Compulsory student participation in exercises, or. public consultation - min. 75% in full-time study and min. 50% in the combined form of study. Credit - active professional work in seminars, attendance, report, according to a subproject agreement and entering teacher. Examination - written test (20 core topics of strategic minima) is a condition for continuing the oral examination.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_StRP Strategic Company Management

University of Finance and Administration
Winter 2015
Extent and Intensity
2/2. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Viktor Hrdina, MBA (seminar tutor)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)
Guaranteed by
doc. Ing. Endre Tóth, DrSc.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.
Timetable of Seminar Groups
N_StRP/cRMO: Mon 15:45–16:29 M27, Mon 16:30–17:15 M27, V. Hrdina
N_StRP/cR1PH: Mon 10:30–11:14 S11, Mon 11:15–12:00 S11, E. Tóth
N_StRP/cR2PH: Mon 12:15–12:59 S11, Mon 13:00–13:45 S11, E. Tóth
N_StRP/pRMO: Mon 14:00–14:44 M27, Mon 14:45–15:30 M27, V. Hrdina
N_StRP/pRPH: Mon 8:45–9:29 S01, Mon 9:30–10:15 S01, E. Tóth
N_StRP/uRPH: Tue 29. 9. 15:45–17:15 S11, 17:30–19:00 S11, Tue 6. 10. 15:45–17:15 S11, Tue 13. 10. 15:45–17:15 S11, Tue 20. 10. 15:45–17:15 S11, E. Tóth
N_StRP/vRMO: Fri 16. 10. 15:30–17:00 M25, 17:15–18:45 M25, Fri 30. 10. 17:15–18:45 M25, Fri 13. 11. 15:30–17:00 M25, 17:15–18:45 M25, V. Hrdina
N_StRP/vRPH: Fri 9. 10. 13:45–15:15 S24, 15:30–17:00 S24, Fri 6. 11. 15:30–17:00 S24, 17:15–18:45 S24, Fri 20. 11. 12:00–13:30 S24, E. Tóth
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Acquisition of managing its strategic ties with business management system. Mastering the content, methods, processes, tools, and processes of strategic management. Internal and external strategic analysis of the company, the most important business strategy, their model concept and impelemntace.
Syllabus
  • 1.Strategic management and business management system 2.Content, principles and model of strategic management 3.External strategic analysis of the company and its surroundings, methods, procedures, models 4.Internal strategic analysis of the company and its components, methods,procedures models 5.Types, kinds, concepts and tools of strategic 6.Strategic decisions - choice of business strategy 7.Ownership, corporate and organizational strategy 8.Business marketing, innovation and investment strategy business 9.Personal and business security strategy 10.Financial information and business strategy 11.Risk management strategies and resilience crises 12.Implementing and updating business strategy
Literature
    required literature
  • Zuzák Roman: Strategické řízení podniku. /Praha, GRADA 2011. ISBN978-80-247-4008-9
    recommended literature
  • Souček, Zd.: Strategie úspěšného podniku. C.H.Beck 2015, ISBN 978-80-7400-572-5
  • Kotler Fhilip, Caslione A.: Chaotika: Computer Press, Brno 2009. ISBN 978-80-251-2599-1
  •  Fotr, Jiří; Vacík, Emil a kol.: Tvorba strategie a strategické plánování. Praha: Grada Publishing, 2011. ISBN 978-80-247-3985-1.
  •  Dedouchová, Marcela: Strategie podniku. Praha: C. H. Beck, 2001. ISBN 80-7179-603-4.
  • Keřkovský, Miloslav, Vykypěl Oldřich:Strategické řízení.C.H.Beck.2006.2 vydání
  •  David, Fred R.: Strategic management concepts: a competitive advantage approach. Boston: Pearson, 2012. ISBN 978-0-273-76760-2.
Teaching methods
Lectures, group discussions, demonstrations of practical applications, reports, thematic consultations, processing projekt exercise Self
Assessment methods
Compulsory student participation in exercises, or. public consultation - min. 75% in full-time study and min. 50% in the combined form of study. Credit - active professional work in seminars, attendance, report, according to a subproject agreement and entering teacher. Examination - written test (20 core topics of strategic minima) is a condition for continuing the oral examination.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_StRP Strategic Company Management

University of Finance and Administration
Winter 2014
Extent and Intensity
2/2. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Viktor Hrdina, MBA (seminar tutor)
Ing. Lenka Šimonová (seminar tutor)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)
Guaranteed by
doc. Ing. Endre Tóth, DrSc.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.
Timetable of Seminar Groups
N_StRP/cRMO: Tue 17:30–18:14 M17, Tue 18:15–19:00 M17, V. Hrdina
N_StRP/cR1PH: Mon 10:30–11:14 S14, Mon 11:15–12:00 S14, E. Tóth
N_StRP/cR2PH: Mon 14:00–14:44 S24, Mon 14:45–15:30 S24, L. Šimonová
N_StRP/pRMO: Tue 15:45–16:29 M17, Tue 16:30–17:15 M17, V. Hrdina
N_StRP/pRPH: Mon 8:45–9:29 S01, Mon 9:30–10:15 S01, E. Tóth
N_StRP/uRPH: Tue 14. 10. 15:45–17:15 S23, 17:30–19:00 S11, Tue 11. 11. 15:45–17:15 S11, Tue 18. 11. 15:45–17:15 S11, 17:30–19:00 S11, E. Tóth
N_StRP/vRMO: Fri 26. 9. 17:15–18:45 M27, Sat 25. 10. 9:45–11:15 M17, 11:30–13:00 M17, Fri 7. 11. 15:30–17:00 M25, 17:15–18:45 M25, V. Hrdina
N_StRP/vR2PH: Fri 31. 10. 13:45–15:15 S24, 15:30–17:00 S24, Fri 14. 11. 12:00–13:30 S26, 13:45–15:15 S26, Fri 28. 11. 13:45–15:15 S26, E. Tóth
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Acquisition of managing its strategic ties with business management system. Mastering the content, methods, processes, tools, and processes of strategic management. Internal and external strategic analysis of the company, the most important business strategy, their model concept and impelemntace.
Syllabus
  • 1.Strategic management and business management system 2.Content, principles and model of strategic management 3.External strategic analysis of the company and its surroundings, methods, procedures, models 4.Internal strategic analysis of the company and its components, methods,procedures models 5.Types, kinds, concepts and tools of strategic 6.Strategic decisions - choice of business strategy 7.Ownership, corporate and organizational strategy 8.Business marketing, innovation and investment strategy business 9.Personal and business security strategy 10.Financial information and business strategy 11.Risk management strategies and resilience crises 12.Implementing and updating business strategy
Literature
    required literature
  • Zuzák Roman: Strategické řízení podniku. /Praha, GRADA 2011. ISBN978-80-247-4008-9
    recommended literature
  • Keřkovský, Miloslav, Vykypěl Oldřich:Strategické řízení.C.H.Beck.2006.2 vydání
  •  Dedouchová, Marcela: Strategie podniku. Praha: C. H. Beck, 2001. ISBN 80-7179-603-4.
  •  Fotr, Jiří; Vacík, Emil a kol.: Tvorba strategie a strategické plánování. Praha: Grada Publishing, 2011. ISBN 978-80-247-3985-1.
  •  David, Fred R.: Strategic management concepts: a competitive advantage approach. Boston: Pearson, 2012. ISBN 978-0-273-76760-2.
    not specified
  • Štorch, R., Vacík, E.: Strategické řízení v podnicích a projeketch. Strategické řízení v podnicích a projektech. VŠFS, EUPRESS. 2008
  • Kotler Fhilip, Caslione A.: Chaotika: Computer Press, Brno 2009. ISBN 978-80-251-2599-1
Teaching methods
Lectures, group discussions, demonstrations of practical applications, reports, thematic consultations, processing projekt exercise Self
Assessment methods
Compulsory student participation in exercises, or. public consultation - min. 75% in full-time study and min. 50% in the combined form of study. Credit - active professional work in seminars, attendance, report, according to a subproject agreement and entering teacher. Examination - written test (20 core topics of strategic minima) is a condition for continuing the oral examination.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_StRP Strategic Company Management

University of Finance and Administration
Winter 2013
Extent and Intensity
2/2. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Endre Tóth, DrSc. (lecturer)
Ing. Zdeněk Bezděka (seminar tutor)
Ing. Viktor Hrdina, MBA (seminar tutor)
Ing. Lenka Šimonová (seminar tutor)
Guaranteed by
doc. Ing. Endre Tóth, DrSc.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Edita Jerie, DiS.
Timetable of Seminar Groups
N_StRP/cRMO: Mon 17:30–18:14 M15, Mon 18:15–19:00 M15, V. Hrdina
N_StRP/cR1PH: Thu 10:30–11:14 S24, Thu 11:15–12:00 S24, E. Tóth
N_StRP/cR2PH: Mon 14:00–14:44 S21, Mon 14:45–15:30 S21, L. Šimonová
N_StRP/cR3PH: each odd Monday 12:15–12:59 S21, each odd Monday 13:00–13:45 S21 and each even Monday 10:30–11:14 S24, each even Monday 11:15–12:00 S24, L. Šimonová
N_StRP/pRMO: Mon 15:45–16:29 M15, Mon 16:30–17:15 M15, V. Hrdina
N_StRP/pRPH: Wed 8:45–9:29 S01, Wed 9:30–10:15 S01, E. Tóth
N_StRP/uRPH: Tue 22. 10. 15:45–17:15 S26, Tue 19. 11. 15:45–17:15 S26, Tue 3. 12. 15:45–17:15 S26, 17:30–19:00 S26, Tue 10. 12. 15:45–17:15 S26, E. Tóth
N_StRP/vRKL: Fri 11. 10. 13:45–15:15 K311, 15:30–17:00 K311, Fri 1. 11. 13:45–15:15 K311, 15:30–17:00 K311, Fri 8. 11. 15:30–17:00 K311, Z. Bezděka
N_StRP/vRMO: Fri 4. 10. 15:30–17:00 M24, 17:15–18:45 M24, Fri 15. 11. 15:30–17:00 M24, 17:15–18:45 M24, Fri 29. 11. 15:30–17:00 M24, V. Hrdina
N_StRP/vR2PH: Sat 12. 10. 9:45–11:15 S21, 11:30–13:00 S21, Fri 25. 10. 13:45–15:15 S11, Fri 22. 11. 13:45–15:15 S11, 15:30–17:00 S11, E. Tóth
N_StRP/vR3PH: Sat 9. 11. 11:30–13:00 S23, Sat 23. 11. 9:45–11:15 S23, 11:30–13:00 S23, Sat 7. 12. 11:30–13:00 S23, 14:00–15:30 S23, L. Šimonová
Prerequisites
not provided
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Acquisition of managing its strategic ties with business management system. Mastering the content, methods, processes, tools, and processes of strategic management. Internal and external strategic analysis of the company, the most important business strategy, their model concept and impelemntace.
Syllabus
  • 1.Strategic management and business management system 2.Content, principles and model of strategic management 3.External strategic analysis of the company and its surroundings, methods, procedures, models 4.Internal strategic analysis of the company and its components, methods,procedures models 5.Types, kinds, concepts and tools of strategic 6.Strategic decisions - choice of business strategy 7.Ownership, corporate and organizational strategy 8.Business marketing, innovation and investment strategy business 9.Personal and business security strategy 10.Financial information and business strategy 11.Risk management strategies and resilience crises 12.Implementing and updating business strategy
Literature
    required literature
  • Zuzák Roman: Strategické řízení podniku. /Praha, GRADA 2011. ISBN978-80-247-4008-9
    recommended literature
  • Keřkovský, Miloslav, Vykypěl Oldřich:Strategické řízení.C.H.Beck.2006.2 vydání
  •  Dedouchová, Marcela: Strategie podniku. Praha: C. H. Beck, 2001. ISBN 80-7179-603-4.
  •  Fotr, Jiří; Vacík, Emil a kol.: Tvorba strategie a strategické plánování. Praha: Grada Publishing, 2011. ISBN 978-80-247-3985-1.
  •  David, Fred R.: Strategic management concepts: a competitive advantage approach. Boston: Pearson, 2012. ISBN 978-0-273-76760-2.
    not specified
  • Kotler Fhilip, Caslione A.: Chaotika: Computer Press, Brno 2009. ISBN 978-80-251-2599-1
Teaching methods
Lectures, group discussions, demonstrations of practical applications, reports, thematic consultations, processing projekt exercise Self
Assessment methods
Compulsory student participation in exercises, or. public consultation - min. 75% in full-time study and min. 50% in the combined form of study. Credit - active professional work in seminars, attendance, report, according to a subproject agreement and entering teacher. Examination - written test (20 core topics of strategic minima) is a condition for continuing the oral examination.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
General note: Aa1.
Information on the extent and intensity of the course: 10 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_StRP Strategic Company Management

University of Finance and Administration
Winter 2012
Extent and Intensity
2/2. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Zdeněk Bezděka (seminar tutor)
Ing. Jan Cedl (seminar tutor)
Ing. Jarmila Ircingová, Ph.D. (seminar tutor)
doc. Ing. Irena Jindřichovská, CSc. (seminar tutor)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)
Guaranteed by
Ing. Jarmila Ircingová, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Mgr. Dina Riegerová
Timetable of Seminar Groups
N_StRP/cRMO: Wed 12:15–12:59 M01, Wed 13:00–13:45 M01, Z. Bezděka
N_StRP/cR1PH: Thu 8:45–9:29 S35, Thu 9:30–10:15 S35, E. Tóth
N_StRP/cR2PH: Tue 12:15–12:59 S24, Tue 13:00–13:45 S24, J. Ircingová
N_StRP/cR3PH: Wed 14:00–14:44 S14, Wed 14:45–15:30 S14, E. Tóth
N_StRP/pRMO: Wed 8:45–9:29 M24, Wed 9:30–10:15 M24, Z. Bezděka
N_StRP/pRPH: Wed 12:15–12:59 S01, Wed 13:00–13:45 S01, E. Tóth
N_StRP/uR1aPH: Tue 23. 10. 15:45–17:15 S23, Tue 6. 11. 17:30–19:00 S23, Tue 13. 11. 15:45–17:15 S11, Tue 20. 11. 15:45–17:15 S23, Tue 27. 11. 17:30–19:00 S23, J. Ircingová
N_StRP/uR1bPH: Tue 16. 10. 17:30–19:00 S24, Tue 23. 10. 17:30–19:00 S11, Tue 30. 10. 15:45–17:15 S24, 17:30–19:00 S24, Tue 13. 11. 14:00–15:30 S24, J. Ircingová
N_StRP/vRKL: Fri 12. 10. 13:45–15:15 K312, 15:30–17:00 K312, Fri 19. 10. 15:30–17:00 K312, 17:15–18:45 K312, Fri 23. 11. 17:15–18:45 K312, J. Cedl
N_StRP/vRMO: Fri 12. 10. 15:30–17:00 M14, Fri 30. 11. 15:30–17:00 M14, 17:15–18:45 M14, Fri 14. 12. 13:45–15:15 M14, 15:30–17:00 M14, Z. Bezděka
N_StRP/vR2PH: Fri 30. 11. 17:15–18:45 S23, Fri 14. 12. 15:30–17:00 S23, 17:15–18:45 S23, Fri 11. 1. 15:30–17:00 S23, 17:15–18:45 S23, I. Jindřichovská
N_StRP/vR3PH: Fri 26. 10. 15:30–17:00 S26, Fri 9. 11. 15:30–17:00 S26, 17:15–18:45 S26, Fri 30. 11. 15:30–17:00 S26, Fri 14. 12. 12:00–13:30 S26, I. Jindřichovská
Prerequisites
not provided
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
At the end of this course students should be able to create the strategic objectives of enterprise and then implement this goals by means of strategy into the practice. Student is further able to use the acquired information for strategic analysis and interpret the business results from point of view of business strategy assessment.
Syllabus
  • 1. Basic principles and strategic management model. 2. Business strategy formulation. 3. Business environment analysis (incl. SWOT analysis). 4. Strategic analysis and optimal strategy access. 5. Innovation aspects within business strategy. 6. Risk management in context of business strategy. 7. Strategy implementation. 8. Financial planning in context of business strategic objectives. 9. Process management incl. motivation and culture in enterprise. 10. Complex methods of business performance assessment. 11. Business strategie evalution. 12. Specifics of closure of a business. Company in the context of globalisation.
Literature
    required literature
  •  Fotr, Jiří; Vacík, Emil a kol.: Tvorba strategie a strategické plánování. Praha: Grada Publishing, 2011. ISBN 978-80-247-3985-1.
  •  Dedouchová, Marcela: Strategie podniku. Praha: C. H. Beck, 2001. ISBN 80-7179-603-4.
  •  Šulák, Milan; Vacík, Emil: Strategické řízení v podnicích a projektech. Praha: EUPRESS, 2005. ISBN 80-86754-35-9.
    recommended literature
  •  David, Fred R.: Strategic management concepts: a competitive advantage approach. Boston: Pearson, 2012. ISBN 978-0-273-76760-2.
  •  Kaplan, Robert S. – Norton, David P.: Balanced Scorecard – strategický systém měření výkonnosti podniku. Praha: Management Press, 2007. ISBN 978-80-7261-177-5.
  •  Srpová, Jitka; Svobodová, Ivana a kol.: Podnikatelský plán a strategie. Praha: Grada Publishing, 2011. ISBN 978-80-247-4103-1.
Teaching methods
Lecture supplemented with a discussion and with practical applications Class discussion Practicum Students' self-study Projects
Assessment methods
The compulsory attendance at the exercises, resp. common consultations - at least 75 % in present form of studies and at least 50 % in combinated form of studies. Credit - the case study solution at the exercises or the commnon comsultations (alternatively the attendance compensation). Examination - the semestral work preparation (on the assigned topic) and its defence (resp. the additional theoretical questions).
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
General note: Aa1.
Information on the extent and intensity of the course: 10 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_StRP Strategic Company Management

University of Finance and Administration
summer 2012
Extent and Intensity
2/2. 6 credit(s). Type of Completion: zk (examination).
Guaranteed by
Ing. Jarmila Ircingová, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Leona Randýsková
Prerequisites
not provided
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The objective of course is to provide students with knowledge of business strategy formulation and implementation and basic tools of strategic analysis. Students get the knowledge of the potential sources of competitive advantage and business strategy formulation. They get the overview of strategy implementation tools, strategic plan creation and strategic management. The objectives of course are also valid for distance learning.
Syllabus (in Czech)
  • 1. Strategie, strategický management – pojetí a význam. Proces tvorby strategie. Formulace strategie, vize, mise, poslání, strategické cíle. 2. Strategická analýza: externí analýza. 3. Strategická analýza: interní analýza. 4. Typy strategií. 5. Strategie na úrovni podniku, strategie na úrovni podnikatelských jednotek. 6. Volba, implementace a hodnocení strategie. 7. Komplexní nástroje implementace strategie – BSC, EFQM. 8. Strategický plán. 9. Organizace, volba správné organizační struktury. 10. Strategické řízení lidských zdrojů. 11. Marketingové strategie. 12. Strategické řízení ve specifických podmínkách.
Literature
    required literature
  • Kim, W., C., Mauborgne, R.: Strategie modrého oceánu: umění vytvořit si svrchovaný tržní prostor a vyřadit tak konkurenci ze hry. Praha: Management Press, 2005.
  • Kaplan, R., S., Norton, D., P.: Balanced scorecard: strategický systém měření výkonnosti podniku.
  • Sedláčková, H., Buchta, K.: Strategická analýza. Praha: C.H. Beck, 2006.
  • Dedouchová, M.: Strategie podniku. Praha: C.H. Beck, 2001.
  • Johnson, G., Scholes, K.: Cesty k úspěšnému podniku: stanovení cíle, techniky rozhodování. Praha: Computer Press, 2000.
    recommended literature
  • Jirásek, J.: Strategie: umění podnikatelských vítězství. Praha: Professional Publishing, 2000.
  • Souček, Z.: Úspěšné zavádění strategického řízení firmy. Praha: Professional Publishing, 2003.
  • Keřkovský, M., Vykypěl, O.: Strategické řízení: teorie pro praxi. Praha: C.H. Beck, 2002.
  • Dess G. G.: Strategic management: creating competitiv advantages. Boston: McGraw–Hill/Irwin, 2008.
  • Porter, M., E.: Konkurenční strategie: metody pro analýzu odvětví a konkurentů. Praha: Victoria Publishing, 1994.
  • Porter, M., E.: Konkurenční výhoda: jak vytvořit a udržet si nadprůměrný výkon. Praha: Victoria Publishing, 1994.
Teaching methods (in Czech)
Výuka probíhá formou přednášek a cvičení v prezenční formě studia a formou řízených skupinových konzultací v kombinované formě studia. Rozsah povinné účasti ve výuce: Minimální povinná účast na cvičení v prezenční formě studia je 75 %, na řízených skupinových konzultacích v kombinované formě studia 50 %. Studentům, kteří nesplní povinný rozsah účasti, mohou být v průběhu semestru zadány dodatečné studijní povinnosti (v míře, která umožní prokázat studijní výsledky a získané kompetence nezbytné pro úspěšné zakončení předmětu).
Assessment methods (in Czech)
Předmět je zakončen zápočtem a zkouškou. Zápočet se skládá z řešení případových studií. Zkouška spočívá ve vypracování seminární práce a její obhajoby. Zápočet osvědčuje splnění stanovených studijních povinností. Seznam témat ke zkoušce je zveřejněn v rubrice Další komentáře → Studijní materiály → Učební materiály.
Language of instruction
Czech
Further comments (probably available only in Czech)
Information on completion of the course: ISP
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_StRP Strategic Company Management

University of Finance and Administration
Winter 2011
Extent and Intensity
2/2. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Zdeněk Bezděka (seminar tutor)
Ing. Jan Cedl (seminar tutor)
Ing. Jarmila Ircingová, Ph.D. (seminar tutor)
Ing. Václav Janoušek (seminar tutor)
Guaranteed by
Ing. Jarmila Ircingová, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Leona Randýsková
Timetable of Seminar Groups
N_StRP/cRMO: Tue 12:15–12:59 M27, Tue 13:00–13:45 M27, Z. Bezděka
N_StRP/cR1PH: Wed 12:15–12:59 S26, Wed 13:00–13:45 S26, V. Janoušek
N_StRP/cR2PH: Wed 12:15–12:59 S21, Wed 13:00–13:45 S21, J. Ircingová
N_StRP/cR3PH: Wed 8:45–9:29 S24, Wed 9:30–10:15 S24, J. Ircingová
N_StRP/pRMO: Wed 10:30–11:14 M27, Wed 11:15–12:00 M27, Z. Bezděka
N_StRP/pRPH: Wed 10:30–11:14 S01, Wed 11:15–12:00 S01, J. Ircingová
N_StRP/uRPH: Tue 22. 11. 17:30–19:00 S36, Tue 29. 11. 15:45–17:15 S36, Tue 6. 12. 15:45–17:15 S36, 17:30–19:00 S36, Tue 13. 12. 17:30–19:00 S36, V. Janoušek
N_StRP/vRKL: Fri 21. 10. 13:45–15:15 K206, 15:30–17:00 K206, Fri 4. 11. 17:15–18:45 K311, 19:00–20:30 K311, Fri 11. 11. 19:00–20:30 K311, J. Cedl
N_StRP/vRMO: Fri 4. 11. 15:30–17:00 M17, 17:15–18:45 M17, Fri 18. 11. 15:30–17:00 M17, 17:15–18:45 M17, Fri 2. 12. 13:45–15:15 M17, Z. Bezděka
N_StRP/vR2PH: Sat 3. 12. 14:00–15:30 S26, 15:45–17:15 S26, Fri 16. 12. 17:15–18:45 S26, Sat 14. 1. 14:00–15:30 S26, 15:45–17:15 S26, J. Ircingová
N_StRP/vR3PH: Sat 19. 11. 11:30–13:00 S32, 14:00–15:30 S32, Fri 2. 12. 15:30–17:00 S32, 17:15–18:45 S32, Fri 16. 12. 15:30–17:00 S32, J. Ircingová
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives (in Czech)
Cílem předmětu je seznámit studenty s postupem formulace a implementace strategie podniku a se základními nástroji strategické analýzy. Studenti získají poznatky o potenciálních zdrojích konkurenční výhody a formulaci strategie podniku. Seznámí se s nástroji implementace strategie, s tvorbou strategického plánu a se strategickým managementem. Cíle předmětu platí i pro kombinované studium.
Syllabus (in Czech)
  • 1. Strategie, strategický management – pojetí a význam. Proces tvorby strategie. Formulace strategie, vize, mise, poslání, strategické cíle. 2. Strategická analýza: externí analýza. 3. Strategická analýza: interní analýza. 4. Typy strategií. 5. Strategie na úrovni podniku, strategie na úrovni podnikatelských jednotek. 6. Volba, implementace a hodnocení strategie. 7. Komplexní nástroje implementace strategie – BSC, EFQM. 8. Strategický plán. 9. Organizace, volba správné organizační struktury. 10. Strategické řízení lidských zdrojů. 11. Marketingové strategie. 12. Strategické řízení ve specifických podmínkách.
Literature
    required literature
  • Kim, W., C., Mauborgne, R.: Strategie modrého oceánu: umění vytvořit si svrchovaný tržní prostor a vyřadit tak konkurenci ze hry. Praha: Management Press, 2005.
  • Dedouchová, M.: Strategie podniku. Praha: C.H. Beck, 2001.
  • Johnson, G., Scholes, K.: Cesty k úspěšnému podniku: stanovení cíle, techniky rozhodování. Praha: Computer Press, 2000.
  • Sedláčková, H., Buchta, K.: Strategická analýza. Praha: C.H. Beck, 2006.
  • Kaplan, R., S., Norton, D., P.: Balanced scorecard: strategický systém měření výkonnosti podniku.
    recommended literature
  • Jirásek, J.: Strategie: umění podnikatelských vítězství. Praha: Professional Publishing, 2000.
  • Keřkovský, M., Vykypěl, O.: Strategické řízení: teorie pro praxi. Praha: C.H. Beck, 2002.
  • Porter, M., E.: Konkurenční strategie: metody pro analýzu odvětví a konkurentů. Praha: Victoria Publishing, 1994.
  • Porter, M., E.: Konkurenční výhoda: jak vytvořit a udržet si nadprůměrný výkon. Praha: Victoria Publishing, 1994.
  • Dess G. G.: Strategic management: creating competitiv advantages. Boston: McGraw–Hill/Irwin, 2008.
  • Souček, Z.: Úspěšné zavádění strategického řízení firmy. Praha: Professional Publishing, 2003.
Teaching methods (in Czech)
Výuka probíhá formou přednášek a cvičení v prezenční formě studia a formou řízených skupinových konzultací v kombinované formě studia. Rozsah povinné účasti ve výuce: Minimální povinná účast na cvičení v prezenční formě studia je 75 %, na řízených skupinových konzultacích v kombinované formě studia 50 %. Studentům, kteří nesplní povinný rozsah účasti, mohou být v průběhu semestru zadány dodatečné studijní povinnosti (v míře, která umožní prokázat studijní výsledky a získané kompetence nezbytné pro úspěšné zakončení předmětu).
Assessment methods (in Czech)
Předmět je zakončen zápočtem a zkouškou. Zápočet se skládá z řešení případových studií. Zkouška spočívá ve vypracování seminární práce a její obhajoby. Zápočet osvědčuje splnění stanovených studijních povinností. Seznam témat ke zkoušce je zveřejněn v rubrice Další komentáře → Studijní materiály → Učební materiály.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_StRP Strategic Company Management

University of Finance and Administration
Summer 2011
Extent and Intensity
2/2. 6 credit(s). Type of Completion: zk (examination).
Guaranteed by
doc. Ing. Jitka Srpová, CSc.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Leona Randýsková
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives (in Czech)
Cílem předmětu je seznámit studenty s postupem formulace a implementace strategie podniku a se základními nástroji strategické analýzy. Studenti získají poznatky o potenciálních zdrojích konkurenční výhody a formulaci strategie podniku. Seznámí se s nástroji implementace strategie, s tvorbou strategického plánu a se strategickým managementem. Cíle předmětu platí i pro kombinované studium.
Syllabus (in Czech)
  • 1. Strategie, strategický management – pojetí a význam. Proces tvorby strategie. Formulace strategie, vize, mise, poslání, strategické cíle. 2. Strategická analýza: externí analýza. 3. Strategická analýza: interní analýza. 4. Typy strategií. 5. Strategie na úrovni podniku, strategie na úrovni podnikatelských jednotek. 6. Volba, implementace a hodnocení strategie. 7. Komplexní nástroje implementace strategie – BSC, EFQM. 8. Strategický plán. 9. Organizace, volba správné organizační struktury. 10. Strategické řízení lidských zdrojů. 11. Marketingové strategie. 12. Strategické řízení ve specifických podmínkách.
Literature
    required literature
  • Dedouchová, M.: Strategie podniku. Praha: C.H. Beck, 2001.
  • Sedláčková, H., Buchta, K.: Strategická analýza. Praha: C.H. Beck, 2006.
  • Kaplan, R., S., Norton, D., P.: Balanced scorecard: strategický systém měření výkonnosti podniku.
  • Kim, W., C., Mauborgne, R.: Strategie modrého oceánu: umění vytvořit si svrchovaný tržní prostor a vyřadit tak konkurenci ze hry. Praha: Management Press, 2005.
  • Johnson, G., Scholes, K.: Cesty k úspěšnému podniku: stanovení cíle, techniky rozhodování. Praha: Computer Press, 2000.
    recommended literature
  • Dess G. G.: Strategic management: creating competitiv advantages. Boston: McGraw–Hill/Irwin, 2008.
  • Keřkovský, M., Vykypěl, O.: Strategické řízení: teorie pro praxi. Praha: C.H. Beck, 2002.
  • Souček, Z.: Úspěšné zavádění strategického řízení firmy. Praha: Professional Publishing, 2003.
  • Jirásek, J.: Strategie: umění podnikatelských vítězství. Praha: Professional Publishing, 2000.
  • Porter, M., E.: Konkurenční strategie: metody pro analýzu odvětví a konkurentů. Praha: Victoria Publishing, 1994.
  • Porter, M., E.: Konkurenční výhoda: jak vytvořit a udržet si nadprůměrný výkon. Praha: Victoria Publishing, 1994.
Teaching methods (in Czech)
Výuka probíhá formou přednášek a cvičení v prezenční formě studia a formou řízených skupinových konzultací v kombinované formě studia. Rozsah povinné účasti ve výuce: Minimální povinná účast na cvičení v prezenční formě studia je 75 %, na řízených skupinových konzultacích v kombinované formě studia 50 %. Studentům, kteří nesplní povinný rozsah účasti, mohou být v průběhu semestru zadány dodatečné studijní povinnosti (v míře, která umožní prokázat studijní výsledky a získané kompetence nezbytné pro úspěšné zakončení předmětu).
Assessment methods (in Czech)
Předmět je zakončen zápočtem a zkouškou. Zápočet se skládá z řešení případových studií. Zkouška spočívá ve vypracování seminární práce a její obhajoby. Zápočet osvědčuje splnění stanovených studijních povinností. Seznam témat ke zkoušce je zveřejněn v rubrice Další komentáře → Studijní materiály → Učební materiály.
Language of instruction
Czech
Further comments (probably available only in Czech)
Information on completion of the course: ISP
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin/semestr.
The course is also listed under the following terms Winter 2010, Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.

N_StRP Strategic Company Management

University of Finance and Administration
Winter 2010
Extent and Intensity
2/2. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Zdeněk Bezděka (seminar tutor)
Ing. Jan Cedl (seminar tutor)
Ing. Ivana Svobodová, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Jitka Srpová, CSc.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Leona Randýsková
Timetable of Seminar Groups
N_StRP/cRMO: Mon 10:30–11:14 M27, Mon 11:15–12:00 M27, Z. Bezděka
N_StRP/cR1PH: Thu 12:15–12:59 S11, Thu 13:00–13:45 S11, I. Svobodová
N_StRP/cR2PH: Tue 12:15–12:59 S26, Tue 13:00–13:45 S26, I. Svobodová
N_StRP/cR3PH: Thu 8:45–9:29 S24, Thu 9:30–10:15 S24, I. Svobodová
N_StRP/pRMO: Mon 8:45–9:29 M27, Mon 9:30–10:15 M27, Z. Bezděka
N_StRP/pRPH: Tue 10:30–11:14 S01, Tue 11:15–12:00 S01, I. Svobodová
N_StRP/uRPH: Tue 16. 11. 15:45–17:15 S24, Tue 30. 11. 15:45–17:15 S24, 17:30–19:00 S24, Tue 14. 12. 15:45–17:15 S24, 17:30–19:00 S24, I. Svobodová
N_StRP/vRKL: Fri 15. 10. 17:15–18:45 K203, 19:00–20:30 K203, Fri 22. 10. 19:00–20:30 K203, Fri 5. 11. 13:45–15:15 K203, 15:30–17:00 K203, J. Cedl
N_StRP/vRMO: Fri 19. 11. 17:15–18:45 M27, Fri 3. 12. 15:30–17:00 M27, 17:15–18:45 M27, Fri 17. 12. 12:00–13:30 M27, 13:45–15:15 M27, Z. Bezděka
N_StRP/vR2PH: Fri 15. 10. 13:45–15:15 S26, Fri 5. 11. 13:45–15:15 S26, Fri 19. 11. 13:45–15:15 S26, 15:30–17:00 S26, Fri 3. 12. 12:00–13:30 S26, I. Svobodová
N_StRP/vR3PH: Fri 15. 10. 15:30–17:00 S32, Fri 5. 11. 15:30–17:00 S32, 17:15–18:45 S32, Fri 19. 11. 12:00–13:30 S32, Fri 3. 12. 13:45–15:15 S32, I. Svobodová
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives (in Czech)
Cílem předmětu je seznámit studenty s postupem formulace a implementace strategie podniku a se základními nástroji strategické analýzy. Studenti získají poznatky o potenciálních zdrojích konkurenční výhody a formulaci strategie podniku. Seznámí se s nástroji implementace strategie, s tvorbou strategického plánu a se strategickým managementem. Cíle předmětu platí i pro kombinované studium.
Syllabus (in Czech)
  • 1. Strategie, strategický management – pojetí a význam. Proces tvorby strategie. Formulace strategie, vize, mise, poslání, strategické cíle. 2. Strategická analýza: externí analýza. 3. Strategická analýza: interní analýza. 4. Typy strategií. 5. Strategie na úrovni podniku, strategie na úrovni podnikatelských jednotek. 6. Volba, implementace a hodnocení strategie. 7. Komplexní nástroje implementace strategie – BSC, EFQM. 8. Strategický plán. 9. Organizace, volba správné organizační struktury. 10. Strategické řízení lidských zdrojů. 11. Marketingové strategie. 12. Strategické řízení ve specifických podmínkách.
Literature
    required literature
  • Dedouchová, M.: Strategie podniku. Praha: C.H. Beck, 2001.
  • Sedláčková, H., Buchta, K.: Strategická analýza. Praha: C.H. Beck, 2006.
  • Kaplan, R., S., Norton, D., P.: Balanced scorecard: strategický systém měření výkonnosti podniku.
  • Kim, W., C., Mauborgne, R.: Strategie modrého oceánu: umění vytvořit si svrchovaný tržní prostor a vyřadit tak konkurenci ze hry. Praha: Management Press, 2005.
  • Johnson, G., Scholes, K.: Cesty k úspěšnému podniku: stanovení cíle, techniky rozhodování. Praha: Computer Press, 2000.
    recommended literature
  • Dess G. G.: Strategic management: creating competitiv advantages. Boston: McGraw–Hill/Irwin, 2008.
  • Souček, Z.: Úspěšné zavádění strategického řízení firmy. Praha: Professional Publishing, 2003.
  • Porter, M., E.: Konkurenční výhoda: jak vytvořit a udržet si nadprůměrný výkon. Praha: Victoria Publishing, 1994.
  • Porter, M., E.: Konkurenční strategie: metody pro analýzu odvětví a konkurentů. Praha: Victoria Publishing, 1994.
  • Jirásek, J.: Strategie: umění podnikatelských vítězství. Praha: Professional Publishing, 2000.
  • Keřkovský, M., Vykypěl, O.: Strategické řízení: teorie pro praxi. Praha: C.H. Beck, 2002.
Teaching methods (in Czech)
Výuka probíhá formou přednášek a cvičení v prezenční formě studia a formou řízených skupinových konzultací v kombinované formě studia. Rozsah povinné účasti ve výuce: Minimální povinná účast na cvičení v prezenční formě studia je 75 %, na řízených skupinových konzultacích v kombinované formě studia 50 %. Studentům, kteří nesplní povinný rozsah účasti, mohou být v průběhu semestru zadány dodatečné studijní povinnosti (v míře, která umožní prokázat studijní výsledky a získané kompetence nezbytné pro úspěšné zakončení předmětu).
Assessment methods (in Czech)
Předmět je zakončen zápočtem a zkouškou. Zápočet se skládá z řešení případových studií. Zkouška spočívá ve vypracování seminární práce a její obhajoby. Zápočet osvědčuje splnění stanovených studijních povinností. Seznam témat ke zkoušce je zveřejněn v rubrice Další komentáře → Studijní materiály → Učební materiály.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin/semestr.
The course is also listed under the following terms Summer 2011, Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.
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