B_BM Business model

University of Finance and Administration
Summer 2021
Extent and Intensity
1/1/0. 3 credit(s). Type of Completion: z (credit).
doc. Ing. Naděžda Petrů, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Naděžda Petrů, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kamila Procházková
Timetable of Seminar Groups
B_BM/vRMO: Fri 5. 2. 14:00–15:30 M17, 15:45–17:15 M17, Fri 19. 2. 14:00–15:30 M17, N. Petrů
This subject requires a basic awareness of the business and activities of individual business units (business, marketing, human resource management, controlling, innovation and change management, risk management, financial management).
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
A business model is a creative subject based on the interconnection of knowledge and abilities gained through the study of key subjects of this bachelor program. The aim is to bring students to the knowledge that a good business plan is the foundation of any long-term successful business and as such represents by far the most effective way to reduce business risk. Its adequate presentation can lead to the acquisition of external financial resources for realization. During the course, successful start-ups will be presented, emphasis will be placed on the practical application of the acquired knowledge, the creation of a business plan in a structured structure.
Learning outcomes
Upon completion of this course the student will have the following professional knowledge. He will be able to: To characterize the business environment in the Czech Republic and forms of support for SMEs. Explain the importance of planning for the successful realization of the business plan. To justify a strategic and operational view of the business plan. Explain the process and methods of business environment analyzes. Define the structure of business unit plans (business, marketing, financial, human resources management, risk management ...) Understand the principles of successful presentation of the plan for potential investors. During the course the student acquires the following professional skills. He will be able to: work with information sources, analyze acquired data and to set targets for individual managerial activities, Find examples of good practice, successful business plans and start-ups, Design a business plan, evaluate the expected return on investment, your intention to present yourself to a potential investor.
  • 1. Introduction to the creation of a business plan, legal conditions of business
  • 2 How to find a promising business idea. Business opportunity - new models of marketing consumer behavior, social entrepreneurship, etc.
  • 3. Strategic, project management, project plan, structure of business plan
  • 4. Strategic analysis and its importance for the formulation of business strategy
  • 5. Formulation of marketing plan, communication plan
  • 6. Formulation of organizational plan and staff costs, IS / IT security plan
  • 7. Formulation of a business plan in three variants, choice of location, equipment of the establishment, operational plan
  • 8. Sources of financing a business plan, startup, taxes and fees
  • 9. Formulation of financial plan - founding budget, revenue and cost plan
  • 10. Risk management, ATIS software for registration, evaluation, audit, evaluation of risk impacts and their elimination
  • 11. Rhetoric - "speech of the mind". How to gain the sympathy of the investor, how to proceed in the preparation of the presentation, presentation techniques
  • 12. Business environment and business support in the Czech Republic
    required literature
  • SVOBODOVÁ, Ivana. Od nápadu k podnikatelskému plánu. Praha: Grada Publishing, a.s. 2017. 232 s. ISBN 978-80-271-0407-9.
  • SMITH, Alan, OSTERWALDER, Alexander, BERNARDA Greg a Yves PIGNEUR. Vydělávejte svými nápady - Vytvářejte produkty a služby, po kterých zákazníci touží. 1. vyd. Brno: BizBooks, 2016, 312 s. ISBN 978-80-265-0452-8.
  • Ministerstvo průmyslu a obchodu. Zpráva o vývoji malého a středního podnikání a jeho podpoře v aktuálním roce
  • ČERVENÝ Radim a kol. Business plán. Krok za krokem. 1. vydání. Praha: C.H.Beck, 2014. 230 s. ISBN 978-80-7400-511-4.
    recommended literature
  • BARROW, Colin, BARROW Paul a Robert BROWN. The business plan workbook: [a practical guide to new venture creation and development]. 8th edition London: Kogan Page Limited, 2015. 330 s. ISBN 978-0-7494-7284-9.
  • GALAI, Dan, Lior HILLEL a Daphna WIENER. How to create a successful business plan: for entrepreneurs, scientists, managets, and students. New Jersey : World Scientific, 2016. 309 s. ISBN 9789814651288.
  • FORET, Miroslav a David MELAS. Marketingový výzkum v udržitelném marketingovém managementu. Praha: Grada Publishing, a.s.. 2020. 168 s. ISBN 978-80-271-1723-9
  • NECKÁŘ, Petr a kol. Průvodce úspěšného obchoníka. Praha: Grada ublishing, a.s. 2019. 312 s. ISBN 978-80-271-2218-9.
  • PAPULA, Josef. Strategický manažment. Bratislava: Wolters Kluwer SR, s.r.o. 2019. 320 s. ISBN 978-80-7598-535-4.
  • GALLO, Carmine. Mluv jako TED. 9 tajemství veřejné prezentace od nejlepších speakerů z TEDx konferencí. 1. vyd. Brno: BizBooks. 2016. 288 s. ISBN 978-80-265-0453-5.
  • DOLEŽAL, Jak a kol. Projektový management. Komplexně, prakticky a podle světových standardů. Praha: Grada Publishing, a.s. 2016. 424 s. ISBN 978-80-247-5620-2
  • VÁCLAVÍKOVÁ, Martina. Líheň podnikatelských nápadů. První kroky v podnikání. 1. vydání. Brno: BizBooks, 2015. 120 s. ISBN 978-80-265-0320-0.
Teaching methods
Lectures will usually include a lecture part (theory, new knowledge, including practical examples) and a practical part (case study, example of a business plan). The lecture may include a discussion on a given topic, group work, etc. It will include assignments for home preparation of a business plan for the following lessons.
Exercises will be focused on gaining knowledge through their own judgments, will be based on economic and critical thinking focused on entrepreneurship, entrepreneurship, creativity, creativity, ability to present and communicate, active approach to the world, open access to new forms of management, new techniques, software and knowledge of new business trends.
Emphasis will be placed on exact thinking based on verified qualitative and quantitative data, on the ability to work with information, with trend information and presentation systems.
The business plan will be presented on a scientific basis as a sequence of interconnected projects and processes. The output will be a business plan in the required structure, which the student will present on the so-called D-Days.
Teaching in the combined study will take place in the form of a guided consultation, where, in addition to a condensed presentation of the topic, previous self-study is also assumed so that a subsequent consultation is possible.
Full-time study: a series of 126 lectures and 6 exercises, in which the theory will be supplemented by practical examples, based on which the student will get an idea of ​​the actual role of management in creating a business plan.
Combined study: a cycle of 6 guided consultations (90 minutes each), in which the theory will be supplemented by practical examples, discussed and confronted with real examples from the students' practice so that the student is able to get an idea of ​​the actual process of creation business plan.
Assessment methods
The subject ends with CREDIT
1) Full-time study: The award of credit is tied to the fulfillment of the obligation of active attendance min. 75% for lectures and exercises (ie not only attendance, but active participation in the course of teaching, discussion, interaction, argumentation), fulfilling homework assignments. Combined study: The award of credit is tied to the fulfillment of the obligation of active attendance (min. 50%) on guided consultations (but not only presence, but active participation in the course of teaching, discussion, interaction, argumentation). Students will not be allowed to attend late attendance during the course, and if the course is taught through Microsoft Teams, the camera is expected to be turned on. 2) elaboration of a business plan (word 5 pages + presentation of a power point), it is possible to elaborate individually or groups of 2-3 students. 3) presentation of the Business Plan for D-Day, individually or as a whole group, each student will present his / her part Credit is awarded after the presentation on D-Day Více o zdrojovém textuPro další informace o překladu je potřeba zdrojový text Odeslat zpětnou vazbu Postranní panely
Language of instruction
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
Teacher's information
The teacher assumes that those interested in entrepreneurship and entrepreneurship continuously monitor the following magazines: Strategie, Trade News - AMSP ČR magazine, current information on the topic in professional discussions, MIT reports. Students will also be informed about individual topics during the lessons. The course can also be completed outside the examination period.
The course is also listed under the following terms Summer 2015, Summer 2016, Summer 2017, Summer 2018, Summer 2019, Summer 2020, Winter 2020, Summer 2022, Summer 2023, Summer 2024, Summer 2025.
  • Enrolment Statistics (Summer 2021, recent)
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