B_RP_A1 Business Management A 1

University of Finance and Administration
Winter 2017
Extent and Intensity
2/0. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
doc. Ing. Karel Havlíček, Ph.D., MBA (seminar tutor)
Ing. Mgr. Jaromír Tichý, Ph.D., MBA (seminar tutor)
Guaranteed by
doc. Ing. Karel Havlíček, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Lenka Bažantová
Timetable of Seminar Groups
B_RP_A1/pRPH: each odd Monday 10:30–11:14 E230, each odd Monday 11:15–12:00 E230, each odd Monday 12:15–12:59 E230, each odd Monday 13:00–13:45 E230, J. Tichý
B_RP_A1/vRMO: Sat 7. 10. 8:00–9:30 M22, Fri 3. 11. 15:45–17:15 M22, 17:30–19:00 M22, J. Tichý
B_RP_A1/vRPH: Sat 11. 11. 9:45–11:15 E225, 11:30–13:00 E225, Sat 16. 12. 8:00–9:30 E124, K. Havlíček
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Students will be familiarized and learn what are the bases for strategic and operative management applicable to marketing and sales (A1), quality, innovation, finances and personnel management (A2). Students will learn what knowledge, qualities and competencies the managers of the particular departments should possess. Special attention will be paid to their role during controlling activities and during company crisis management. Theoretical learning will be added with real examples from real life. Students who successfully complete the course will be able to describe fundamental business processes based on strategic and operational management and controlling.
Syllabus
  • 1.Role of managers in hypercompetitive environment
  • - Role and objectives of owners
  • - Role and objectives of top management team
  • - Role and objectives of managers
  • - Role of managers within the team building
  • 2. Business process management (BPM)
  • - BPM: planning - controlling- risk
  • - Strategic and operational planning
  • - Strategic and operational controlling
  • - Management and financial accounting in business management
  • 3. Strategic management
  • - Strategic plan and strategic objectives
  • - Strategic analysis
  • - Mission ans vision
  • - Strategic scenarios
  • - Strategic controlling
  • 4. Operational planning
  • - Operational plan
  • - Operational objectives
  • - Operational controlling
  • 5. Marketing research
  • - Role of marketing research in business management
  • - Quantitative and qualitative research
  • - Primary and secondary research
  • 6. Marketing analysis
  • - Far and near environment analysis
  • - Internal analysis
  • - BCG analysis
  • 7. Marketing plan I
  • - Marketing objectives
  • - Marketing mix
  • - Marketing controlling
  • 8. Marketing plan II
  • - Product strategy
  • - Pricing strategy
  • - Distribution strategy
  • - Communication strategy
  • 9. Sales plan
  • - Sales plan management
  • - Types of sales plans
  • - Preparation of SP
  • - Links between SP and MP
  • 10. Sales forecasts management
  • - Role of forecasting in business management
  • - Management of deviations
  • - Sales forecasts and controlling
  • 11. Sales receivables management I.
  • - Sales receivables and life cycle of business clients
  • - Phase 1 of management receivables
  • - Assurance of receivables
  • 12. Sales receivables management II.
  • - Phase 2 of management receivables
  • - Phase 2 of management receivables
  • - Debt collection
Literature
    required literature
  • HAVLÍČEK, Karel. Management: malé a střední firmy. 1. vyd. Praha: Vysoká škola finanční a správní, 2011, 210 s. ISBN 978-80-7408-056-2.
    recommended literature
  • KISLINGEROVÁ, Eva. Manažerské finance. 3. vyd. Praha: C. H. Beck, 2010, xxxviii, 811 s. Beckova edice ekonomie. ISBN 978-80-7400-194-9.
  • ŠULÁK, Milan a Emil VACÍK. Strategické řízení v podnicích a projektech. Vyd. 1. Praha: Vysoká škola finanční a správní, 2005, 233 s. ISBN 80-867-5435-9.
  • SYNEK, Miloslav. Manažerská ekonomika. 3. přeprac. a aktualiz. vyd. Praha: Grada, c2003, 466 s. ISBN 80-247-0515-X.
  • KAŠÍK, Milan a Karel HAVLÍČEK. Marketing při utváření podnikové strategie. 1. vyd. Praha: Vysoká škola finanční a správní, 2009, 256 s. ISBN 978-807-4080-227.
  • PITRA, Zbyněk. Management inovačních aktivit. 1. vyd. Praha: Professional Publishing, 2006, 438 s. ISBN 80-869-4610-X.
Teaching methods
Lectures in full-time study, tutorials in part-time study; with respect to demanding character of the course it is expected presence at lessons (ca. 50 %), compulsory tutorial participation is 50% in part-time study. In full-time study, every topic will be covered by a lectures. Lectures will be based on presentations of individual topics by the lecturer followed by a discussion.
Assessment methods
Written examination: 1. Written test is composed of approximately from 4 questions, 2. It is required to fill in the test from 50 % successfully (answer questions correctly) to pass the credit
Language of instruction
Czech
Follow-Up Courses
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
The course is also listed under the following terms Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2018, Winter 2019.
  • Enrolment Statistics (Winter 2017, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2017/B_RP_A1