Number of advertisements per day and their relevance to consumers

@article{7219,
   author = {Tomčík, Michal and Rosenlacher, Pavel},
   article_location = {Komárno},
   article_number = {2},
   keywords = {Media types; advertising message; relevance of advertising; consumer},
   language = {eng},
   issn = {1338-6581},
   journal = {Acta Oeconomica Universitatis Selye},
   title = {Number of advertisements per day and their relevance to consumers},
   url = {http://acta.ujs.sk/wp-content/uploads/Acta.7.2.web.pdf},
   volume = {7},
   year = {2018}
}

TY  - JOUR
ID  - 7219
AU  - Tomčík, Michal - Rosenlacher, Pavel
PY  - 2018
TI  - Number of advertisements per day and their relevance to consumers
JF  - Acta Oeconomica Universitatis Selye
VL  - 7
IS  - 2
SP  - 162-174
EP  - 162-174
PB  - J. Selye University
SN  - 13386581
KW  - Media types
KW  - advertising message
KW  - relevance of advertising
KW  - consumer
UR  - http://acta.ujs.sk/wp-content/uploads/Acta.7.2.web.pdf
N2  - The article focuses on the extent of commercially oriented communications in the media and public space. The main findings of partial empirical surveys and qualified estimates that have attempted to answer a research question over the volume of advertising messages faced by an average consumer in a single day over the last ten years are presented in the text. As the issue of daily exposure to advertising communications is not solved in the domestic environment, the article presents the conclusions of the empirical probe conducted in 2017 among the students of the University of Finance and Administration. Survey results indicate the number of advertisements per day, their number according to the media, their time interval or the subjectively perceived relevance of advertising messages to consumers. The aim of the survey is to find out what volume of advertising messages a university student faces during the day.
ER  - 

TOMČÍK, Michal a Pavel ROSENLACHER. Number of advertisements per day and their relevance to consumers. \textit{Acta Oeconomica Universitatis Selye}. Komárno: J. Selye University, roč.~7, č.~2, s.~162-174. ISSN~1338-6581. 2018.