ENGAGED PHOTOGRAPHY AS URBAN COMMUNICATION PLATFORM IN SUSTAINABLE DEVELOPMENT CONTEXT

@inproceedings{9346,
   author = {Cirklová, Jitka},
   address = {Manchester},
   booktitle = {AMPS Proceedings Series 22.2. Teaching – Learning – Research},
   editor = {Laura Sanderson, Sally Stone},
   keywords = {Commodification of identity; consumer culture; marketing; mass aesthetic; portrait photography; commodification of heritage},
   howpublished = {elektronická verze "online"},
   language = {eng},
   location = {Manchester},
   pages = {40-49},
   publisher = {Manchester School of Architecture, UK.},
   title = {ENGAGED PHOTOGRAPHY AS URBAN COMMUNICATION PLATFORM IN SUSTAINABLE DEVELOPMENT CONTEXT},
   url = {http://architecturemps.com/wp-content/uploads/2021/09/Amps-Proceedings-Series-22.2-1.pdf},
   year = {2021}
}

TY  - JOUR
ID  - 9346
AU  - Cirklová, Jitka
PY  - 2021
TI  - ENGAGED PHOTOGRAPHY AS URBAN COMMUNICATION PLATFORM IN SUSTAINABLE DEVELOPMENT CONTEXT
PB  - Manchester School of Architecture, UK.
CY  - Manchester
KW  - Commodification of identity
KW  - consumer culture
KW  - marketing
KW  - mass aesthetic
KW  - portrait photography
KW  - commodification of heritage
UR  - http://architecturemps.com/wp-content/uploads/2021/09/Amps-Proceedings-Series-22.2-1.pdf
N2  - The project takes a value-based approach that examines the public space in terms of relationship, social stability, well-being, empowerment, and sense of community in order to help students better understand, manage, protect and sustainably approach examined public space. By using the method of engaged photography students bring together a range of stakeholders including local inhabitants, businesses, heritage organizations, artists, and communities, in mutual knowledge exchange, to enhance and expand the interdisciplinary conceptual and public policy debates about public space in a particular area. After participating in this seminar students are able to address the complexity of relations found in public space such as the tension between living heritage (memorialized, apparent or hiden histories of the place) and identity in order to investigate how the perception of, and perspectives towards past and present are created. Because of increasing demand for a new understanding of social and public place and practice, locality, and community. Professionals and community members are trying to search for new more sustainable models of cultural tourism and heritage practices, rethinking the corporate spectacularism or mass tourism. In the course of commodification, a cultural element acquires economic value and is offered for consumption as a product or service. This case study teaching project help uncover the processes by which local communities can become part of mechanisms improving the transformation of public space. Collaboration between students, experts, and the public is vital for effective community engagement aimed at improving the lives of the most vulnerable and marginalized in society, whether at the local or global level. We explore communities of practice as a means of cultivating sustainability literacy and public engagement, a task that requires diverse cultural perspectives, trans-generational timeframes, and local-to-global connectedness. The results of the research, the visual presentation of the Engaged photography project, is the starting point for new forms of dialogue about the need to regain balance and encourage sustainable practices.
ER  - 

CIRKLOVÁ, Jitka. ENGAGED PHOTOGRAPHY AS URBAN COMMUNICATION PLATFORM IN SUSTAINABLE DEVELOPMENT CONTEXT. In Laura Sanderson, Sally Stone. \textit{AMPS Proceedings Series 22.2. Teaching – Learning – Research}. Manchester: Manchester School of Architecture, UK. s.~40-49. ISSN~2398-9467. 2021.