NA_SMC Sociology of Marketing Communication

University of Finance and Administration
Winter 2024
Extent and Intensity
1/2/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Zuzana Bártová, Dr. (seminar tutor)
Mgr. Jitka Cirklová, M.A., Ph.D. (seminar tutor)
Guaranteed by
Mgr. Jitka Cirklová, M.A., Ph.D.
Subdepartment of Social Sciences – Department of Social Sciences – Departments – University of Finance and Administration
Contact Person: Bc. Kateřina Konupková
Timetable of Seminar Groups
NA_SMC/cNCPH: Tue 14:00–14:44 E305, Tue 14:45–15:30 E305, except Tue 22. 10., except Tue 29. 10., except Tue 5. 11. ; and Tue 22. 10. 14:00–15:30 E304, Tue 29. 10. 14:00–15:30 E304, Tue 5. 11. 14:00–15:30 E304, Z. Bártová
NA_SMC/pNCPH: each even Tuesday 15:45–16:29 E307, each even Tuesday 16:30–17:15 E307, except Tue 1. 10. ; and Mon 14. 10. 8:45–10:15 E305, J. Cirklová
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The course will focus on the social context and impact of marketing communication, its social structure and the main social groups. In a broader sense, focus will be on communication, social values, their formation and change, on lifestyles etc. We will study how sociologist study consumption and the culture that has developped around it. We will also focus on the globalizing tendencies, impact of mass media, popular culture, advertisement etc., focussing on the sociological analysis of people, culture and society as a whole. Students will have three different assignements according to their previous knowledge of sociology. Then they will have a final exam at the end of the semester.
Learning outcomes
Basic theoretical knowledge, orientation in problems and context of monitored topics. At the same time, the practical skills and skills of applying the acquired knowledge in a real environment of professional activities. The learning outcomes are the support and development of the profile of the educated practitioner.
Syllabus
  • Thematic module 1: Introduction to the course. Sociology of Marketing Communication Thematic module 2: Integrated Marketing Communication Thematic module 3: Marketing communications as a strategic marketing tool Thematic module 4: Introducing Communication Thematic module 5: Brand Management Thematic module 6: Ethical issues and current challenges Thematic module 7: Buyer Behaviors: Consumption Status and Class Thematic module 8: IMC Planning Thematic module 9: Advertising Design and Management Thematic module 10: Social media Marketing Thematic module 11: Group Presentations Thematic module 12: Group Presentations
Literature
    required literature
  • GIDDENS, A. : Sociology, Polity Press, 2009, ISBN 978-0745643588
  • The sociology book: big ideas simply explained. London: Dorling Kindersley, 2015.
  • Westover, T. (2018) Educated: a memoir. New York: Random House.
  • Izberk-Bilgin, E. (2012) ʽInfidel Brands: unveiling alternative meanings of global brands at the nexus of globalization, consumer culture, and islamism », Journal of Consumer Research 39(4), pp. 663-687.
  • Lury, C., Consumer culture. (2011). Cambridge: Polity.
    recommended literature
  • Wiedenhoft Murphy, W. (2017). Consumer culture and society. Los Angeles: SAGE.
  • ZAHRÁDKA, P., SEDLÁKOVÁ, R. : New Perspectives on Consumer Culture: Theory and Research. Cambridge Scholars Publishing, 2012.
  • LEFEBVRE, R. Craig, Social marketing and social change. San Francisco: Jossey-Bass, 2013. ISBN 978-1-118-22150-1
  • Arnould, E. J., & Thomson, C. J. (2018). Consumer Culture Theory. Los Angeles: SAGE.
  • Kravets, O. et al. (eds.) (2018) The SAGE handbook of consumer culture. London: SAGE.
  • Slater, D. (1997) Consumer Culture and Modernity, Cambridge, Polity.
  • MOOIJ, Marieke de. Global marketing and advertising: understanding cultural paradoxes. 4th ed. Thousand Oaks: Sage, 2013. ISBN 978-1-4522-5717-4
  • Sassatelli, R. (2007) Consumer culture: history, theory, politics, Los Angeles – London – New Delhi [etc.], Sage Publications.
Teaching methods
Lecture, text reading and discussion, own presentation.
Assessment methods
An in-class written examination to ascertain the extent to which key terms and basic concepts have been understood - based on the reading of the sociological texts will take place during the last seminar. Class Participation (20%)- Active and meaningful participation is expected. In-class activities will be assessed on either an individual basis or a group basis and will be marked according to the student’s ability to work together as a group and come up with a solution to the problem asked. The course evaluation will be based on the ongoing completion of assigned tasks and their presentation. These tasks will be creative in nature, combining elements of sociology and marketing.
Language of instruction
English
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 12 hodin KS/semestr.
The course is also listed under the following terms summer 2012, Summer 2013, Summer 2014, Summer 2015, Summer 2016, Winter 2016, Summer 2017, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023.
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