VSFS:N_RCP Pricing Policy Regulation - Course Information
N_RCP Pricing Policy Regulation
University of Finance and Administrationsummer 2012
- Extent and Intensity
- 1/1. 3 credit(s). Type of Completion: z (credit).
- Teacher(s)
- Ing. Zdeněk Bezděka (seminar tutor)
Ing. Jan Cedl (seminar tutor)
Ing. Václav Leinweber, Ph.D., MBA (seminar tutor) - Guaranteed by
- Ing. Václav Leinweber, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Leona Randýsková - Prerequisites (in Czech)
- Tento jednosemestrální předmět navazuje zejména na předmět N_FRP.
- Course Enrolment Limitations
- The course is offered to students of any study field.
- Course objectives
- Komodity markets as markets responsible for company inputs, prices on the stock market and other external influences. Reasones for creation of price policy on the bases of calculation of contribution margin. Price marketing strategies.
- Syllabus
- Komodity markets as markets responsible for company inputs, prices on the stock market and other external influences. Reasones for creation of price policy on the bases of calculation of contribution margin. Price marketing strategies.
- Literature
- ROGERS J., Žhavé komodity, Grada Publishing, Praha 2008
- plánování, využití a kontrola. Management Press, Praha 2001
- HIRSCHLEIFER J., GLAZER A.: Price Theory and Aplikation, Prentice Hall International, New York, 1992
- KOTLER P., ARMSTRONG. G.: Marketing. Grada Publishing. Praha 2004
- Teaching methods
- lectures, homework, class discusion.
- Assessment methods
- final project
- Language of instruction
- Czech
- Further comments (probably available only in Czech)
- Information on completion of the course: ISP
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
- Enrolment Statistics (summer 2012, recent)
- Permalink: https://is.vsfs.cz/course/vsfs/summer2012/N_RCP