N_RCP Pricing Policy Regulation

University of Finance and Administration
summer 2012
Extent and Intensity
1/1. 3 credit(s). Type of Completion: z (credit).
Teacher(s)
Ing. Zdeněk Bezděka (seminar tutor)
Ing. Jan Cedl (seminar tutor)
Ing. Václav Leinweber, Ph.D., MBA (seminar tutor)
Guaranteed by
Ing. Václav Leinweber, Ph.D., MBA
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Ing. Leona Randýsková
Prerequisites (in Czech)
Tento jednosemestrální předmět navazuje zejména na předmět N_FRP.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Komodity markets as markets responsible for company inputs, prices on the stock market and other external influences. Reasones for creation of price policy on the bases of calculation of contribution margin. Price marketing strategies.
Syllabus
  • Komodity markets as markets responsible for company inputs, prices on the stock market and other external influences. Reasones for creation of price policy on the bases of calculation of contribution margin. Price marketing strategies.
Literature
  • ROGERS J., Žhavé komodity, Grada Publishing, Praha 2008
  • plánování, využití a kontrola. Management Press, Praha 2001
  • HIRSCHLEIFER J., GLAZER A.: Price Theory and Aplikation, Prentice Hall International, New York, 1992
  • KOTLER P., ARMSTRONG. G.: Marketing. Grada Publishing. Praha 2004
Teaching methods
lectures, homework, class discusion.
Assessment methods
final project
Language of instruction
Czech
Further comments (probably available only in Czech)
Information on completion of the course: ISP
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 6 hodin KS/semestr.
The course is also listed under the following terms Winter 2011, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021.
  • Enrolment Statistics (summer 2012, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/summer2012/N_RCP