N_StRP Strategic Company Management

University of Finance and Administration
Winter 2021
Extent and Intensity
2/2/0. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
Ing. Lukáš Blažek, Ph.D. (seminar tutor)
Ing. Miroslav Pavlák, Ph.D. (seminar tutor)
Guaranteed by
Ing. Miroslav Pavlák, Ph.D.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Bc. Kamila Procházková
Timetable of Seminar Groups
N_StRP/cEKPH: each odd Monday 15:45–16:29 S36, each odd Monday 16:30–17:15 S36, each odd Monday 17:30–18:14 S36, each odd Monday 18:15–19:00 S36, L. Blažek
N_StRP/cPPPH: each even Monday 15:45–16:29 S36, each even Monday 16:30–17:15 S36, each even Monday 17:30–18:14 S36, each even Monday 18:15–19:00 S36, L. Blažek
N_StRP/pEKPPPH: Mon 14:00–14:44 S36, Mon 14:45–15:30 S36, L. Blažek
N_StRP/vEKKV: Sat 13. 11. 15:45–17:15 KV308, 17:30–19:00 KV308, Sat 11. 12. 14:00–15:30 KV308, 15:45–17:15 KV308, 17:30–19:00 KV308, Sat 18. 12. 9:45–11:15 KV308, 11:30–13:00 KV308, 14:00–15:30 KV308, M. Pavlák
N_StRP/vEKPH: Fri 22. 10. 17:30–19:00 S35, 19:15–20:45 S35, Sat 13. 11. 14:00–15:30 S33, 15:45–17:15 S33, Sat 27. 11. 9:45–11:15 E225, 11:30–13:00 E225, Fri 17. 12. 17:30–19:00 S33, 19:15–20:45 S33, L. Blažek
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
The aim of the subject is to acquire the essence and relationships of the strategic management of the company in the context of the company management system, to clarify the basic functional relations between business management and strategic management, to explain the necessary necessity and benefits of strategic management of the enterprise, to explain importance and to apply strategic micro and macro- understanding the links between key and functional business strategies, build a plan to implement and update a business strategy. Strategic business management will be seen as a complex management discipline. Strategic management is art, science and skill in formulation, a complex decision making, and subsequent fulfillment of everything that will enable the enterprise to achieve the intended goals, including a sense of direction change.
Learning outcomes
Upon successful completion, students should be able to:
- understand basic concepts (strategy, strategic analysis, PEST analysis, competitive advantage, strategy execution)
- use different methods and procedures for strategic analysis,
- understand the process of creating a strategy - formulate a business strategy
Syllabus
  • 1.Business management system 2.Strategic Business Management System. 3.Strategic microanalysis of the enterprise and its surroundings 4.Strategic macro-analysis of the company 5.Company ownership strategy 6.Marketing and business strategy of the company 7.Financial strategy of the company 8.Production strategies, strategic maintenance management, quality management strategy 9.Enterprise Personnel Strategy 10.Strategic management of security information and communication technologies / risk management 11.Implementation, Strategic Balanced Scorecard, Strategic Map, Innovation management 12.Strategic Innovation Management, other tools suitable for implementing a business strategy
Literature
    required literature
  • TÓTH, Endre a Naděžda PETRŮ. Strategické řízení podniku: (studijní texty předmětu). Praha: Vysoká škola finanční a správní, [2017]. EDUCOpress. ISBN 978-80-7408-151-4.
  • BLAŽEK, Lukáš, Miroslav PAVLÁK, Naděžda PETRŮ, Přemysl PÍSAŘ a Jaroslav ŠMÍD. Řízení inovací a změn: (studijní texty předmětu). Praha: Vysoká škola finanční a správní, 2019. EDUCOpress. ISBN 978-80-7408-183-5.
  • FORET, Miroslav a David MELAS. Marketingový výzkum v udržitelném marketingovém managementu. Praha: GradaPublishing, a.s., 2020. 168 s. ISBN 978-80-271-1723-9
  • FOTR, Jiří a kol. Tvorba strategie a strategické plánování. Teorie a praxe – 2. aktualizované a doplněné vydání. Praha: Grada Publishing, 2020. ISBN 978-80-271-2499-2
  • HUČKA, Miroslav. Základy podnikání a podnikatelský proces. Praha: Grada Publishing, 2021. ISBN 978-80-271-3041-2
  • MACHKOVÁ, Hana a Martin MACHEK. Mezinárodní marketing. Strategické trendy a příklady z praxe – 5. vydání. Praha: Grada Publishing, 2021. ISBN 978-80-271-3006-1
  • SRPOVÁ, Jitka. Začínáme podnikat. Praha: Grada Publishing. 2020. 264 s. ISBN 978-80-271-2253-0.
  • ŠVECOVÁ, Lenka a Jaromír VEBER. Produkční a provozní management. Praha: Grada Publishing, 2021. ISBN 978-80-271-1385-9
  • VOCHOZKA, Marek a kol. Metody komplexního hodnocení podniku. 2. aktualizované vydání. Praha: Grada Publishing, a.s., 2020. 480 s. ISBN 978-80-271-1701-7.
    recommended literature
  • ČERVENÝ, Radim, Alena HANZELKOVÁ a Miloslav KEŘKOVSKÝ. Korporátní strategie: krok za krokem. 1. vyd. V Praze: C.H. Beck, 2016.
  • DOHNAL, Jan a Jan POUR. IT v řízení podniku: MBI. 1. Vyd. Praha: Professional Publishing, 2016. 249 s. ISBN 978-80-7431-160-4.
  • HANZELKOVÁ, Alena, Miloslav KEŘKOVSKÝ a Oldřich VYKYPĚL. Strategické řízení: teorie pro praxi. 3. přepracované vydání. V Praze: C.H. Beck, 2017. C.H. Beck pro praxi. ISBN 978-80-7400-637-1.
  • HENDL, Jan. Kvalitativní výzkum: základní teorie, metody a aplikace. 4., přeprac. vyd. Praha: Portál, 2016.
  • JOSKOVÁ, Lucie a Lukáš PĚSNA. Správa cizího majetku. Praha: Wolters Kluwer, 2017. Právo prakticky. ISBN 978-80-7552-552-9.
  • KISEĽÁKOVÁ, Dana a Miroslava ŠOLTÉS. Modely řízení finanční výkonnosti v teorii a praxi malých a středních podniků. Praha: Grada Publishing, 2017. Prosperita firmy. ISBN 978-80-271-0680-6.
  • TOMEK, Gustav a Věra VÁVROVÁ. Průmysl 4.0, aneb, Nikdo sám nevyhraje. Průhonice: Professional Publishing, 2017. ISBN 978-80-906594-4-5.
Teaching methods
The lessons will have a lecturing part (theory, new knowledge including practical examples) and a practical part. The former will be focused either on reading economical/business articles and their brief interpretation in order to ensure understanding the expert text, it’s interpretation and possibly to defend the standpoint, the latter will be designed as a preparation of the team presentation project. Teaching in part-time study form will be held as guided consultations, where the previous reading is expected. A truncated presentation of the topic will be followed by the interactive discussion and consultation of the studied topics. In both full and part-time study forms each topic will be mostly presented (in detailed or condensed form – according to the type of study) in PPT presentations, followed by an interactive discussion.
Teaching in the distance form of study will be realized in the form of tutorials, continuous consultation and control of the fulfillment of ongoing tasks, tests.
Assessment methods
The subject is completed by gaining a credit and passing an examination. CONDITIONS to get CREDIT for both full and part-time study form: Active participation in the lectures. Compulsory seminar participation is 75% in full-time study, compulsory tutorial participation is 50% in part-time study. Team case study elaboration & it’s active professional presentation (topics of case study must be agreed with lecturer at the beginning of semester). Min 10 pages. !!! Deadline for sending your seminar work to me: one week before passing exam !!! Completion CONDITIONS to pass the EXAM for both full and part-time study form: Knowledge test. 5 questions. To pass the examination student must achieve at least 50% correct answers).
Completion conditions for ISP students are following: 1. to pass the exam test under the above mentioned conditions 2. to write a seminar work.
Distance learning: The conditions for completing the course are as follows: 1. passing the exam test 2. Credit is tied to participation in tutorials (but not only attendance, but active participation in tutorial, discussion, interaction, argumentation) and defending the seminar work.
Students of all forms of teaching (full-time, part-time, distance): late attendance during classes will not be accepted, and if classes are conducted through Microsoft Teams, it is expected that the camera and microphone will be turned on when prompted by a tutor.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 16 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (Winter 2021, recent)
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