N_StRP Strategic Company Management

University of Finance and Administration
Winter 2017
Extent and Intensity
2/2. 6 credit(s). Type of Completion: zk (examination).
Teacher(s)
doc. Ing. Endre Tóth, DrSc. (seminar tutor)
Mgr. Emil Velinov, Ph.D. (seminar tutor)
Guaranteed by
doc. Ing. Endre Tóth, DrSc.
Department of Economics and Management – Departments – University of Finance and Administration
Contact Person: Lenka Bažantová
Timetable of Seminar Groups
N_StRP/cR1PH: Wed 12:15–12:59 S11, Wed 13:00–13:45 S11, except Wed 25. 10. ; and Wed 25. 10. 14:00–15:30 S24, E. Velinov
N_StRP/cR2PH: Wed 14:00–14:44 S24, Wed 14:45–15:30 S24, E. Velinov
N_StRP/pRPH: Mon 10:30–11:14 S01, Mon 11:15–12:00 S01, E. Tóth
N_StRP/vRMO: Sat 21. 10. 11:30–13:00 M21, 14:00–15:30 M21, Sat 4. 11. 9:45–11:15 M17, 11:30–13:00 M17, Fri 24. 11. 15:45–17:15 M15, E. Tóth
N_StRP/vRPH: Fri 1. 12. 15:45–17:15 S01, 17:30–19:00 S01, Fri 15. 12. 15:45–17:15 S01, Sat 6. 1. 9:45–11:15 E223, 11:30–13:00 E223, E. Tóth
Prerequisites
There are no prerequisites for this course.
Course Enrolment Limitations
The course is offered to students of any study field.
Course objectives
Acquisition of managing its strategic ties with business management system. Mastering the content, methods, processes, tools, and processes of strategic management. Internal and external strategic analysis of the company, the most important business strategy, their model concept and impelemntace.
Learning outcomes
Acquisition of managing its strategic ties with business management system. Mastering the content, methods, processes, tools, and processes of strategic management. Internal and external strategic analysis of the company, the most important business strategy, their model concept and impelemntace.
Syllabus
  • 1.Strategic management and business management system 2.Content, principles and model of strategic management 3.External strategic analysis of the company and its surroundings, methods, procedures, models 4.Internal strategic analysis of the company and its components, methods,procedures models 5.Types, kinds, concepts and tools of strategic 6.Strategic decisions - choice of business strategy 7.Ownership, corporate and organizational strategy 8.Business marketing, innovation and investment strategy business 9.Personal and business security strategy 10.Financial information and business strategy 11.Risk management strategies and resilience crises 12.Implementing and updating business strategy
Literature
    required literature
  • Zuzák Roman: Strategické řízení podniku. /Praha, GRADA 2011. ISBN978-80-247-4008-9
    recommended literature
  • Souček, Zd.: Strategie úspěšného podniku. C.H.Beck 2015, ISBN 978-80-7400-572-5
  • Kotler Fhilip, Caslione A.: Chaotika: Computer Press, Brno 2009. ISBN 978-80-251-2599-1
  •  Fotr, Jiří; Vacík, Emil a kol.: Tvorba strategie a strategické plánování. Praha: Grada Publishing, 2011. ISBN 978-80-247-3985-1.
  •  Dedouchová, Marcela: Strategie podniku. Praha: C. H. Beck, 2001. ISBN 80-7179-603-4.
  • Keřkovský, Miloslav, Vykypěl Oldřich:Strategické řízení.C.H.Beck.2006.2 vydání
  •  David, Fred R.: Strategic management concepts: a competitive advantage approach. Boston: Pearson, 2012. ISBN 978-0-273-76760-2.
  • Mallya Thadeus, Základy strategického řízení a rozhodování.Grada 2007
Teaching methods
Lectures, group discussions, demonstrations of practical applications, reports, thematic consultations, processing projekt exercise Self
Assessment methods
Compulsory student participation in exercises, or. public consultation - min. 75% in full-time study and min. 50% in the combined form of study. Credit - active professional work in seminars, attendance, report, according to a subproject agreement and entering teacher. Examination - written test (20 core topics of strategic minima) is a condition for continuing the oral examination.
Language of instruction
Czech
Further comments (probably available only in Czech)
The course can also be completed outside the examination period.
Information on the extent and intensity of the course: 10 hodin KS/semestr.
The course is also listed under the following terms Winter 2010, Summer 2011, Winter 2011, summer 2012, Winter 2012, Winter 2013, Winter 2014, Winter 2015, Winter 2016, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (Winter 2017, recent)
  • Permalink: https://is.vsfs.cz/course/vsfs/winter2017/N_StRP