Name in Czech: AI Marketing Playbook: Jak ChatGPT a umělá inteligence mění svět marketingu
Name (in English): AI Marketing Playbook: How ChatGPT and Artificial Intelligence Are Changing the Marketing World
Czech. Czech Republic.
Keywords in English: education-based marketing, ChatGPT, prompt engineering, experiential marketing
Reviewed: yes
Changed by: Bc. Jan Peterec, učo 24999. Changed: 26/2/2024 07:09.
Name in Czech: ESG nefinanční reporting: klíčový nástroj managementu pro dosažení udržitelného rozvoje
Name (in English): ESG Non-Financial Reporting: a Key Management Tool for Achieving Sustainable Development
Czech. Czech Republic.
Keywords in English: ESG non-financial reporting, GRI 13 standards, management role, supply-chain management, CSRD Directive, sustainability.
Reviewed: yes
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 3/6/2024 10:00.
Name in Czech: Když AI vstupuje do hry: etika a vzdělávání jako klíčové faktory úspěchu
Name (in English): When AI Comes into Play: Ethics and Education as Key Success Factors
Czech. Czech Republic.
Keywords in English: Ethics, leadership, decision-making, ethics, strategic management, artificial inteligence, education.
Reviewed: yes
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 19/3/2024 14:54.
Name in Czech: Od rodinné tradice k podnikatelskému odkazu: Evoluce rodinných firem v éře inovací a umělé inteligence
Name (in English): From Family Tradition to Entrepreneurial Legacy: The Evolution of Family Businesses in an Era of Innovation and Artificial Intelligence
Czech. Czech Republic.
Keywords in English: Business resilience, entrepreneurial family, family business, artificial intelligence
Reviewed: yes
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 18/6/2024 08:41.
Name in Czech: Proměny marketingové komunikace
Name (in English): Transformations of Marketing Communication
Czech. Czech Republic.
Keywords in English: AI, ethics, generative multimodal models, ChatGPT PLUS, marketing communication
Reviewed: yes
Changed by: PhDr. Ladislava Knihová, Ph.D., MBA, učo 9954. Changed: 5/4/2024 12:42.
Name (in English): Applying Interdisciplinarity to Globalization, Management, Marketing, and Accountancy Science
English. United States of America.
Keywords in English: interdisciplinarity, globalization, management, marketing, accounting
International impact: yes
Reviewed: yes
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 10/11/2023 10:07.
Name in Czech: Ekosystémy rozšířené pracovní síly: inteligentní roboti a externí pracovníci se zaměstnaneckou ID kartou mění paradigma pracovní síly
Name (in English): Extended Workforce Ecosystems: Intelligent Bots and Freelancers with Employee ID Cards Are Changing the Workforce Paradigm
RIV/04274644:_____/23:#0001018 Article in a journal. English. Czech Republic.
Knihová, Ladislava (203 Czech Republic, guarantor, belonging to the institution) -- Němec, Otakar (203 Czech Republic)
Keywords in English: digital competency framework; extended workforce; hybrid work models; intelligent bots; remote work; strategic remote work arrangements
International impact: yes
Reviewed: yes
Changed by: Mgr. Jitka Štruncová, učo 38491. Changed: 14/2/2024 10:27.
Name in Czech: Fragmentace odborné terminologie ohrožuje dorozumění mezi odborníky
Name (in English): Fragmentation of professional terminology jeopardizes communication between professionals
Czech. Czech Republic.
Keywords in English: Remote skills, skills deficit, skills gap, downskilling, newskilling, reskilling, skills development, upskilling
Type of proceedings: post-proceedings
Reviewed: yes
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 17/4/2023 08:39.
Name in Czech: Od čísel k příběhům: Na cestě ke standardizovanému nefinančnímu výkaznictví v Evropě
Name (in English): From Numbers to Narratives: Unraveling the Path to Standardized Non-Financial Reporting in Europe
English. Czech Republic.
Keywords in English: non-financial reporting, ESG, European sustainability reporting standards, investors, sustainability reports, Moneta Money Bank
Type of proceedings: post-proceedings
International impact: yes
Changed by: Mgr. Jitka Štruncová, učo 38491. Changed: 12/4/2024 08:27.
Name in Czech: Od překážek k příležitostem: Usnadnění zavádění ESG v malých a středních podnicích
Name (in English): From Obstacles to Opportunities: Enabligh ESG Adoption in SMEs
RIV/04274644:_____/23:#0001031 Article in a journal. English. Slovakia.
Knihová, Ladislava (203 Czech Republic, guarantor, belonging to the institution) -- Jílková, Petra (203 Czech Republic)
Keywords in English: Corporate Sustainability Reporting Directive; ESG factors; greenwashing; non-financial reporting; sustainable report
International impact: yes
Reviewed: yes
Changed by: Mgr. Jitka Štruncová, učo 38491. Changed: 14/2/2024 09:01.
Name in Czech: Interdisciplinarita jako nová filozofie v marketingu
Name (in English): Interdisciplinarity as a New Philosophy Applied in Marketing
RIV/04274644:_____/23:#0001043 Chapter(s) of a specialized book. English. United States of America.
Knihová, Ladislava (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: content marketing; educational marketing; humanization of marketing; ESG; interdisciplinary nature of marketing
International impact: yes
Reviewed: yes
Changed by: Bc. Jan Peterec, učo 24999. Changed: 27/2/2024 09:23.
Name in Czech: Konkurenční zpravodajství v marketingu není špionáž
Name (in English): Competitive Intelligence in Marketing is not Espionage
RIV/04274644:_____/23:#0000980 Article in a journal. Czech. Czech Republic.
Knihová, Ladislava (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: data analyst; ethical considerations; informed decision making; competitive intelligence; team training
Reviewed: yes
Changed by: Bc. Jan Peterec, učo 24999. Changed: 19/2/2024 09:06.
Name in Czech: Marketing a reklama v proudu času
Name (in English): Marketing and Advertising As Time Passed
Keywords in English: Marketing, political marketing, advertising, Czech Marketing Society, Club of Marketing Teachers, McDonald's, promotion of fashion salons, advertising 1st half of the 20th century
Changed by: Mgr. Jitka Štruncová, učo 38491. Changed: 3/10/2023 11:04.
Name in Czech: Marketing jako společenská věda na prahu transformační ekonomiky
Name (in English): Marketing as a Social Science on the Verge of the Transformation Economy
RIV/04274644:_____/23:#0001042 Chapter(s) of a specialized book. English. United States of America.
Knihová, Ladislava (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: transformation economy; digital marketing; customer experience; interdisciplinary marketing research; interdisciplinarity
International impact: yes
Reviewed: yes
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 10/11/2023 10:08.
Name in Czech: Moderní marketingové trendy
Name (in English): Modern Marketing Trends
RIV/04274644:_____/23:#0000992 Book on a specialized topic. Czech. Czech Republic.
Hes, Aleš (203 Czech Republic, guarantor, belonging to the institution) -- Knihová, Ladislava (203 Czech Republic, belonging to the institution) -- Civín, Lubomír (203 Czech Republic) -- Jílková, Petra (203 Czech Republic, belonging to the institution) -- Kunz, Vilém (203 Czech Republic, belonging to the institution) -- Pavlů, Dušan (203 Czech Republic) -- Rosenlacher, Pavel (203 Czech Republic, belonging to the institution) -- Švecová, Martina (703 Slovakia, belonging to the institution) -- Valenčík, Radim (203 Czech Republic, belonging to the institution)
Keywords in English: Celebrity marketing; education-based marketing; ethical value; global marketing; state communication; social media marketing; consumer behaviour; content marketing; service design; sport marketing
Reviewed: yes
Changed by: Bc. Jan Peterec, učo 24999. Changed: 14/2/2024 10:45.
Name in Czech: Moderní marketingové trendy
Name (in English): Modern marketing trends
Czech. Czech Republic.
Keywords in English: Celebrity marketing, education-based marketing, ethical value, global marketing, state communication, social media marketing, consumer behaviour, content marketing, service design, sport marketing
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 9/6/2023 11:28.
Name in Czech: Moderní marketingové trendy
Name (in English): Modern marketing trends
Czech. Czech Republic.
Keywords in English: Marketing communication, trends, globalization, innovation, ethics.
Reviewed: yes
Changed by: PhDr. Ladislava Knihová, Ph.D., MBA, učo 9954. Changed: 25/5/2023 14:39.
Name in Czech: Na scénu přichází CHATBOT: Revoluční nástroj pro identifikaci ideálního zákazníka a hodnocení obchodních příležitostí
Name (in English): CHATBOT Enters the Scene: A Revolutionary Tool for Identifying Buyer Persona and Lead Qualification
Czech. Czech Republic.
Keywords in English: Lead qualification, chatbot, buyer persona, marketing research, NLP – Natural Langauge Processing, artificial intelligence.
Changed by: Bc. Jan Peterec, učo 24999. Changed: 5/4/2024 09:51.
Name in Czech: Od Starého po Nový svět: komparativní pohled na výuku předmětu Marketingové řízení v terciárním školství
Name (in English): From the Old to the New World: A Comparative Perspective on Marketing Management Instruction in Tertiary Education
RIV/04274644:_____/23:#0001049 Proceedings paper. Czech. Czech Republic.
Knihová, Ladislava (203 Czech Republic, guarantor, belonging to the institution) -- Petrů, Naděžda (203 Czech Republic, belonging to the institution)
Keywords in English: didactic methods; comparative analysis; marketing management; tertiary education
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Mgr. Jitka Štruncová, učo 38491. Changed: 13/2/2024 13:38.
Name in Czech: Proměna českého marketingového prostředí aneb síla digitalizace
Name (in English): The transformation of the Czech marketing environment, or the power of digitization
RIV/04274644:_____/23:#0001005 Article in a journal. Czech. Czech Republic.
Knihová, Ladislava (203 Czech Republic, guarantor, belonging to the institution) -- Hes, Aleš (203 Czech Republic, belonging to the institution)
Keywords in English: Marketing; communication; digitization; artificial intelligence; marketing environment
Reviewed: yes
Changed by: Bc. Jan Peterec, učo 24999. Changed: 19/2/2024 09:06.
Name in Czech: Vítejte ve světě automatizovaných objednávek
Name (in English): Welcome to the World of Automated Orders
RIV/04274644:_____/23:#0001030 Article in a journal. Czech. Czech Republic.
Knihová, Ladislava (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: automated order; CX - customer experikence; innovation; customer behaviour
Reviewed: yes
Changed by: Mgr. Jitka Štruncová, učo 38491. Changed: 14/2/2024 09:06.
Name in Czech: VŠFS hostila kolegy z partnerských univerzit i z praxe
Name (in English): VŠFS hosted colleagues from partner universities and from practice
RIV: Popularizing texts and activities. English. Czech Republic.
Kostikov, Eva (703 Slovakia, guarantor, belonging to the institution) -- Tomášková, Andrea (203 Czech Republic, belonging to the institution) -- Knihová, Ladislava (203 Czech Republic, belonging to the institution)
Keywords in English: internationalization; International days; promotion; cooperation; research
Changed by: Ing. Eva Kostikov, Ph.D., učo 26995. Changed: 1/2/2023 22:15.
Name in Czech: Faktory ESG ve zprávách o udržitelnosti jako konkurenční výhoda
Name (in English): ESG Factors in Sustainability Reporting As a Competitive Advantage
English. Czech Republic.
Keywords in English: competitive advantage, CSR – Corporate Social Responsibility, ESG factors, integrated reporting, sustainability reports
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Bc. Jan Peterec, učo 24999. Changed: 29/6/2023 08:42.
Name in Czech: ESG faktory jako součást CSR v rámci holistického pojetí nefinančního reportingu
Name (in English): ESG Factors As Part of CSR within the Holistic Concept of Non-Financial Reporting
RIV/04274644:_____/22:#0000918 Article in a journal. Czech. Slovakia.
Knihová, Ladislava (203 Czech Republic, guarantor, belonging to the institution) -- Jílková, Petra (203 Czech Republic)
Keywords in English: ESG factors; holistic conception of integrated reporting; sustainability; sustainability reports; competitive advantage; CSR - Corporate Social Responsibility; taxonomy of non-financial reporting criteria
International impact: yes
Reviewed: yes
Changed by: Mgr. Jitka Štruncová, učo 38491. Changed: 8/6/2023 11:03.
Name in Czech: EXPO 2020 Dubaj – personalizovaný engagement marketing v moderním výstavnictví
Name (in English): EXPO 2020 Dubai – personalized engagement marketing in modern exhibition industry
Czech. Czech Republic.
Keywords in English: Engagement marketing, sustainability, spatial vizualiztion, gamification, personalized marketing, education-based marketing, experiential learning
Reviewed: yes
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 9/1/2023 10:06.
Name in Czech: Hybridní pracovní modely: efektivní a účinné post-pandemické pracovní režimy
Name (in English): Hybrid Work Models: Effective and Efficient Post-Pandemic Work ArrangementsHybridní pracovní modely: Účinné a efektivní postpandemické pracovní režimy
English. Czech Republic.
Keywords in English: digital competency, digitally savvy worker, Hybrid Work Context Framework, remote team management, reskilling and upskilling courses
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 9/1/2023 10:08.
Name in Czech: Úspěšnost hybridní práce v kontextu transformace znalostí a dovedností
Name (in English): Hybrid Work Success in the Context of Knowledge and Skills Transformation
English. Czech Republic.
Keywords in English: attitude to education, hybrid work models, knowledge and skills transformation, remote team management, newskilling
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 10/1/2023 07:51.
Name in Czech: International Days in Prague – Erasmus Staff/Teaching Week
Name (in English): International Days in Prague – Erasmus Staff/Teaching Week.
RIV: Organization of a workshop. English. Czech Republic.
Kostikov, Eva (703 Slovakia, belonging to the institution) -- Tomášková, Andrea (203 Czech Republic) -- Knihová, Ladislava (203 Czech Republic)
Keywords in English: Finance; Family Business; Marketing
International impact: yes
Changed by: Ing. Eva Kostikov, Ph.D., učo 26995. Changed: 27/1/2023 22:02.
Name in Czech: Nové trendy v marketingu 2022 - webinář
Name (in English): New Marketing Trends 2022 - Webinar
Keywords in English: marketing trends, changes in consumer behaviour, content marketing, education-based marketing, CSR, global marketing strategies, influencer marketing
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 20/1/2023 07:26.
Name in Czech: The Best Marketing is Education: jsou zákazníci přístupni vzdělávacímu obsahu aneb edukační marketing v datech
Name (in English): The Best Marketing is Education: Are customers open to educational content aka education-based marketing in data
RIV/04274644:_____/22:#0000919 Article in a journal. Czech. Czech Republic.
Knihová, Ladislava (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: education-based marketing; educational content; MML-TGI; cross-sectional analysis; customer education
Reviewed: yes
Changed by: Mgr. Jitka Štruncová, učo 38491. Changed: 22/2/2023 10:05.
Name in Czech: Finanční obsahový marketing podporuje angažovanost zákazníků
Name (in English): Financial Content Marketing Drives Customer Engagement
Czech. Slovakia.
Keywords in English: customer education, customer engagement, education-based marketing, educational video, digital communication channels, financial content marketing, financial literacy, storytelling
Reviewed: yes
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 9/1/2023 10:40.
Name in Czech: Nevyděláváte dost? Vzdělávejte zákazníky
Name (in English): Don't you make enough money? Educate your customers
Czech. Czech Republic.
Keywords in English: customer education, education-based marketing, marketing strategy, SOSTAC
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 10/1/2023 08:30.
Name in Czech: Od první případové studie uplynulo 100 let
Name (in English): One Hundred Years Have Passed Since the First Case Study
Czech. Czech Republic.
Keywords in English: Qualitative research, multimedia case study, case study, digital repository, technology in tertiary instruction.
Reviewed: yes
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 9/1/2023 10:47.
Name in Czech: Podcast marketing se zaměřením na vzdělávací obsah
Name (in English): Podcast Marketing with Focus on Educational Content
Czech. Czech Republic.
Keywords in English: Education-based marketing strategy, educational content, content marketing, podcast, podcast marketing, customer education.
Reviewed: yes
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 16/12/2022 08:36.
Name in Czech: Stříbrná generace a televizní reklama
Name (in English): Silver Generation and TV Commercials
Czech. Czech Republic.
Keywords in English: TV commercials, silent generation, baby boomers, commercial block
Reviewed: yes
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 9/1/2023 14:37.
Name in Czech: Stříbrná generace a užitečné mobilní aplikace
Name (in English): The Silver Generation and useful mobile apps
Czech. Czech Republic.
Keywords in English: Digital communication, educational mobile apps, mobile apps, social inclusion
Reviewed: yes
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 9/1/2023 10:52.
Name in Czech: Role edukačního obsahu v digitální marketingové strategii
Name (in English): The Role of Educational Content in a Digital Marketing Strategy
English. Slovakia.
Keywords in English: content marketing, customer-immersive learning, digital communication maturity, digital marketing strategy, educational content, education-based marketing, software-as-a-service
International impact: yes
Reviewed: yes
Changed by: Mgr. Jitka Štruncová, učo 38491. Changed: 7/2/2023 15:00.
Name in Czech: Vzdělávání zákazníků spatřilo světlo světa před 125 lety aneb počátky edukační marketingové strategie
Name (in English): Customer education saw the light of day 125 years ago or the emergence of an education-based marketing strategy
Czech. Czech Republic.
Keywords in English: Digital marketing strategy, education-based marketing strategy, educational content, content marketing, customer education.
Reviewed: yes
Changed by: PhDr. Ladislava Knihová, Ph.D., MBA, učo 9954. Changed: 16/12/2022 08:16.
Name in Czech: Zkušenosti digitální zákazníka ve finančních službách
Name (in English): Digital Customer Experience in Financial Services
English. Czech Republic.
Keywords in English: customer experience, digital customer, experience economy, financial services provider, transformation economy
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 9/1/2023 11:00.
Name in Czech: Digitální média ve výuce angličtiny pro specifické účely zaměřené na marketingovou komunikaci
RIV/04274644:_____/20:#0000688 Article in a journal. English. Czech Republic.
Hronová, Štěpánka (203 Czech Republic, guarantor, belonging to the institution) -- Knihová, Ladislava (203 Czech Republic, belonging to the institution)
Keywords in English: English for specific purposes; off-the-shelf video; digital media; creative use of video; mobile apps;video format; video-on-demand
Changed by: Bc. Jan Peterec, učo 24999. Changed: 12/4/2021 09:51.
Name in Czech: Edukační obsahový marketing "bílé na černém"
Name (in English): Education-Based Content Marketing “in White and Black”
English. Slovakia.
Keywords in English: Education-based content. Brand behaviour. Brand digital agility. Brand tone of voice. Document-level sentiment analysis.
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 2/3/2021 10:13.
Name in Czech: Posílení postavení zákazníků prostřednictvím vzdělávacího videa v prostředí e-komerce
Name (in English): Empowering Customers through Education-based Videos in E-commerce
English. Slovakia.
Keywords in English: Customer empowerment; digital content marketing; education-based content; explainer video; non-education-based content; video marketing.
International impact: yes
Reviewed: yes
Changed by: Bc. Jan Peterec, učo 24999. Changed: 12/3/2021 10:23.
Name in Czech: Posílení postavení zákazníků prostřednictvím videí založených na vzdělávání v elektronickém obchodování
Name (in English): Empowering Customers through Education-based Videos in E-commerce
English. Austria.
Keywords in English: Customer empowerment; digital content marketing; education-based content; explainer video; non-education-based content; video marketing.
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Bc. Jan Peterec, učo 24999. Changed: 12/3/2021 10:34.
Name in Czech: Ikonická partnerství ikonických značek
Name (in English): Iconic Partnerships of Iconic Brands
English. Czech Republic.
Keywords in English: Banner blindness, education-based marketing, creativity, iconic brand, lateral thinking.
Reviewed: yes
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 13/11/2020 09:16.
Name in Czech: Otevřené digitální vzdělávací platformy pro klienty v sektoru finančních trhů
Name (in English): Open-Access Digital Learning Platforms for Clients in the Financial Markets Sector
English. Slovakia.
Keywords in English: Behaviour finance, customer education, education-based content, educational video, open access digital learning platforms, Massive Open Online Courses (MOOCs).
International impact: yes
Reviewed: yes
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 2/3/2021 10:16.
Name in Czech: VŠE o ... komunikaci značek „bílé na černém“
Name (in English): Brand Communication "in white and black"
Czech. Czech Republic.
Keywords in English: Education-based content. Branding. Digital brand communication. Brand visual identity. Social distancing.
Changed by: PhDr. Ladislava Knihová, Ph.D., MBA, učo 9954. Changed: 4/11/2020 21:51.
Name in Czech: Kreativní vzdělávací laboratoře připravují cestu edukačnímu marketingu
Name (in English): Educational Labs Pave the Way for Education-based Marketing
English. Slovakia.
Keywords in English: Creative educational labs. Customer education. Digital communication channels. Education-based marketing. Marketing paradigm. Social media platforms.
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Mgr. Tereza Denišová, DiS., učo 12202. Changed: 9/1/2023 11:04.
Name in Czech: Rekvalifikace a zvyšování kvalifikace pomocí mobilních masivních otevřených online kurzů (MOOCs)
Name (in English): Digital Entrepreneurship: Reskilling and Upskilling with Mobile Massive Open Online Courses
English. Czech Republic.
Keywords in English: Digital Entrepreneur, Digital Revolution, Innovation, MOOCs, Upskilling
Type of proceedings: post-proceedings
Changed by: Bc. Jan Peterec, učo 24999. Changed: 19/3/2021 09:33.
Name in Czech: Angličtina jako cizí jazyk ve vysokoškolské výuce: Mostecko - případová studie - VŠFS
Name (in English): English as a Foreign Language in the Third Age Education: The Case of the Most Region – The University of Finance and Administration
English. Czech Republic.
Keywords in English: third age education; active ageing; English language course; community centre; the Most region
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 20/5/2019 10:31.
Name in Czech: Osobní cloudové úložiště výukových materiálů jako inovativní nástroj v podnikovém vzdělávání
Name (in English): The Personal Learning Cloud As an Innovative Tool in Corporate Training
RIV/04274644:_____/19:#0000609 Proceedings paper. English. Czech Republic.
Knihová, Ladislava (203 Czech Republic, guarantor, belonging to the institution) -- Pavlát, Vladislav (203 Czech Republic, belonging to the institution)
Keywords in English: Digitální studující; mikrocertifikace; osobní výukové cloudové úložiště; personalizované učení; výukové prostředí; mezera v transferu dovedností
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Bc. Jan Peterec, učo 24999. Changed: 14/4/2021 08:51.
Name in Czech: Video v programech formálního a neformálního vzdělávání
Name (in English): Video in Formal and Informal Learning Programmes
RIV/04274644:_____/19:#0000853 Proceedings paper. English. Czech Republic.
Hronová, Štěpánka (203 Czech Republic, belonging to the institution) -- Knihová, Ladislava (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: Digital learner; Corporate education; ESP - English for Specific Purposes; Multimedia; Tertiary Education; Video learning
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Mgr. Jitka Štruncová, učo 38491. Changed: 8/2/2023 07:56.
Name in Czech: Virtuální realita ve finančním výkaznictví: Jsou účetní ohroženým druhem?
Name (in English): VIRTUAL REALITY IN FINANCIAL REPORTING: ARE ACCOUNTANTS AN ENDANGERED SPECIES?
RIV/04274644:_____/19:#0000851 Proceedings paper. English. Czech Republic.
Knihová, Ladislava (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: Accounting profession; artificial intelligence; augmented reality; business process automation; experiential learning
Type of proceedings: post-proceedings
Reviewed: yes
Changed by: Mgr. Jitka Štruncová, učo 38491. Changed: 3/3/2023 09:31.
Name in Czech: VŠE o ... chytrých regálech s reklamními video rámečky a digitálními cenovkami
Name (in English): Smart Edge Shelf Video Strips and Digital Price Tags
Czech. Czech Republic.
Keywords in English: Smart technologies. Advertising video strips. Digital price tags. Interactive engagement. Dynamic pricing.
Changed by: PhDr. Ladislava Knihová, Ph.D., MBA, učo 9954. Changed: 4/11/2020 21:45.
Name in Czech: VŠE o ... kouzlu vánočního příběhu
Name (in English): The Magic of a Christmas Story
Czech. Czech Republic.
Keywords in English: Video advertising. Storytelling. Attention span. Backstage video. YouTube.
Changed by: PhDr. Ladislava Knihová, Ph.D., MBA, učo 9954. Changed: 4/11/2020 21:37.
Name in Czech: Treansfer znalostí: příliš vzdálený most?
Name (in English): Learning Transfer: a Bridge Too Far?
RIV/04274644:_____/18:#0000455 Proceedings paper. English. Czech Republic.
Knihová, Ladislava (203 Czech Republic, guarantor, belonging to the institution) -- Pavlát, Vladislav (203 Czech Republic, belonging to the institution)
Keywords in English: Assessment; Innovative training methods; Knowledge transfer; Open education; SMEs.
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 9/4/2020 10:37.
Name in Czech: Mobilní aplikace jako integrální součást mediálních studií
Name (in English): Mobile Apps as an Integral Part of Media Studies
RIV/04274644:_____/18:#0000444 Proceedings paper. English. Slovakia.
Knihová, Ladislava (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: blogging; learning goals; media studies; mobile application; multimedia; socio-cultural reality; story building; video/audio editing
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 9/4/2020 10:32.
Name (in English): Peace Marketing Opportunities and Prospects: The Case of the Czech Republic
RIV/04274644:_____/18:#0000423 Chapter(s) of a specialized book. English. United States of America.
Pavlát, Vladislav (203 Czech Republic, guarantor, belonging to the institution) -- Knihová, Ladislava (203 Czech Republic, belonging to the institution)
Keywords in English: Soft Power; Educational Strategies; Peace Promotion; Maintaining Peace
International impact: yes
Reviewed: yes
Changed by: Bc. Jan Peterec, učo 24999. Changed: 1/4/2019 12:17.
Name in Czech: Výzvy učení a výuky cizích jazyků s využitím mobilních aplikací
Name (in English): The Challenges of Mobile-App-Based Foreign Language Teaching and Learning
RIV/04274644:_____/18:#0000328 Proceedings paper. English. Czech Republic.
Knihová, Ladislava (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: Mobile applications; student engagement; mobile-app based instruction; peer-to-peer learning; gamification of learning
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 9/4/2019 09:49.
Name in Czech: Anglicko-český a česko-anglický glosář terminologie finančních trhů
Name (in English): English-Czech and Czech-English Glossary of Financial Markets' Terminology
RIV/04274644:_____/17:#0000235 Book on a specialized topic. Linguistics. English. Czech Republic.
Pavlát, Vladislav (203 Czech Republic, guarantor, belonging to the institution) -- Knihová, Ladislava (203 Czech Republic, belonging to the institution)
Keywords in English: Financial markets; professional terminology; glossary; futures; capital markets; money markets; abbreviations; acronyms.
Reviewed: yes
Changed by: Bc. Jan Peterec, učo 24999. Changed: 23/5/2018 13:11.
Name in Czech: Kodifikace odborné terminologie se zaměřením na finanční trhy
Name (in English): Codification of professional terminology with focus on financial markets
Linguistics. English. Czech Republic.
Keywords in English: Codification; e-dictionary; lexicology; lexicography; knowledge transfer; professional terminology
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 7/12/2017 09:47.
Name in Czech: Mobilní aplikace ve vzdělávání IFRS
Name (in English): Mobile Applications in IFRS Education
RIV/04274644:_____/17:#0000318 Proceedings paper. Economics. English. Czech Republic.
Pavlát, Vladislav (203 Czech Republic, guarantor, belonging to the institution) -- Knihová, Ladislava (203 Czech Republic, belonging to the institution)
Keywords in English: Accounting standards; convergence with IFRS; IFRS education; mobile educational application; mobile learning solution
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Bc. Jan Peterec, učo 24999. Changed: 18/4/2019 10:33.
Name in Czech: Umění učit s využitím mobilních aplikací
Name (in English): The Art of Teaching with Mobile Applications
Linguistics. English. Czech Republic.
Keywords in English: BYOD; app learning; e-learning; microlearning; m-learning; mobile app learning.
Type of proceedings: pre-proceedings
International impact: yes
Reviewed: yes
Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 7/8/2017 10:47.
Name in Czech: Tvorba značek, které milujeme, prostřednictvím mobilních aplikací
Name (in English): Creating Lovemarks Through Mobile Applications
RIV/04274644:_____/16:#0000229 Proceedings paper. Economics. English. Slovakia.
Knihová, Ladislava (203 Czech Republic, guarantor, belonging to the institution)
Keywords in English: App store optimization (ASO); Branding; Content marketing; Lovemark; Mobile application; Social sharing; Storytelling; Video marketing.
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Bc. Jan Peterec, učo 24999. Changed: 6/3/2018 09:28.
Name (in English): Digitisation of Advertising and Its Economic Effect.
RIV/04274644:_____/16:#0000074 Proceedings paper. Economics. English. Czech Republic.
Hes, Aleš (203 Czech Republic, guarantor, belonging to the institution) -- Hesová, Ivana (203 Czech Republic) -- Knihová, Ladislava (203 Czech Republic, belonging to the institution)
Keywords in English: Internet advertising; digitisation; marketing; enterprise; market; customer.
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 7/6/2017 08:53.
Name (in English): HC Strategy in Turbulent Times
Economics. Czech. Czech Republic.
Keywords in English: human capital strategy; employee engagement; human resources; happy employee; happy workplace; fluctuation.
Type of proceedings: post-proceedings
Changed by: Mgr. Bc. Jan Gillern, učo 32242. Changed: 5/12/2016 14:15.
Name in Czech: Inovativní strategie učení s moderními technologiemi
Name (in English): Innovative Instructional Strategies Using Modern Technology
Linguistics. Czech. Slovakia.
Keywords in English: Digital technologies in instruction, mobile applications, mobile learning, social networks, Pecha Kucha.
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: PhDr. Ladislava Knihová, Ph.D., MBA, učo 9954. Changed: 14/11/2016 22:11.
Name in Czech: Marketing mobilních aplikací
Name (in English): Mobile App Marketing
Czech. Czech Republic.
Keywords in English: mobile marketing, mobile application, appmarketing
Type of proceedings: post-proceedings
Changed by: PhDr. Ladislava Knihová, Ph.D., MBA, učo 9954. Changed: 14/11/2016 23:06.
Name in Czech: Mobilní aplikace jako nástroj společenské odpovědnosti firem
Name (in English): Mobile applications as a corporate social responsibility tool
RIV/04274644:_____/16:#0000075 Chapter(s) of a specialized book. Economics. Czech. Czech Republic.
Knihová, Ladislava (203 Czech Republic, guarantor, belonging to the institution) -- Hronová, Štěpánka (203 Czech Republic, belonging to the institution) -- Kunz, Vilém (203 Czech Republic, belonging to the institution)
Keywords in English: Corporate communication; creativity; marketing communications; mobile applications; CSR; sustainable entrepreneurship; CSV.
Reviewed: yes
Changed by: Bc. Jan Peterec, učo 24999. Changed: 15/8/2017 14:21.
Name in Czech: Role poznání a lidského kapitálu v organizacích
Name (in English): The Role of Cognition and Human Capital in Organizations
Economics. English. Czech Republic.
Keywords in English: Ageing workforce; human capital; collective learning; cognition; core competency management; individual learning; knowledge; knowledge base building.
Type of proceedings: post-proceedings
Reviewed: yes
Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 20/8/2019 09:35.
Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 23/2/2017 15:03.
Linguistics. Czech. Slovakia.
Keywords in English: activating methods in teaching, animation, audio, ESP, student engagement, gamification, instructional design, motivation, multimedia-rich content, interactive presentation, video content
Type of proceedings: post-proceedings
International impact: yes
Reviewed: yes
Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 23/2/2017 14:54.
Name (in English): Multimedia-Rich Content Integration into ESP Instruction
Pedagogy and education. English. Czech Republic.
Keywords in English: Activating methods in teaching, animation, audio, ESP, student engagement, gamification, instructional design, motivation, multimedia-rich content, interactive presentation, video content.
Reviewed: yes
Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 23/2/2017 14:50.
Economics. Czech. Czech Republic.
Type of proceedings: post-proceedings
Reviewed: yes
Changed by: Ing. Dominika Moravcová, učo 21787. Changed: 17/2/2017 11:52.
Linguistics. Czech. Czech Republic.
Changed by: Mgr. Eva Lebedová, učo 11465. Changed: 23/4/2014 10:34.
Linguistics. English.
Changed by: Mgr. Eva Lebedová, učo 11465. Changed: 22/9/2014 14:56.
Pedagogy and education. English. Slovakia.
International impact: yes
Reviewed: yes
Changed by: Mgr. Eva Lebedová, učo 11465. Changed: 15/4/2014 15:34.
Linguistics. English. Czech Republic.
Changed by: Mgr. Eva Lebedová, učo 11465. Changed: 15/4/2014 16:05.
Pedagogy and education. English. Czech Republic.
International impact: yes
Reviewed: yes
Changed by: Mgr. Eva Lebedová, učo 11465. Changed: 15/4/2014 15:37.
Linguistics. Czech. Czech Republic.
Type of participation: active participation (giving a lecture, organization, etc.)
Changed by: Mgr. Eva Lebedová, učo 11465. Changed: 15/4/2014 16:11.
Linguistics. Czech. Czech Republic.
Changed by: Mgr. Eva Lebedová, učo 11465. Changed: 3/9/2013 15:18.
English. Czech Republic.
International impact: yes
Changed by: Šárka Kolouchová, DiS., učo 14654. Changed: 20/7/2012 10:27.